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Toy Story Cup

Toy Story Cup shows low returns (1.2%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 21% of 2,472 Baby Products niches · +7 vs the category median of 44

Market size 23Growth 79Conversion 32Competition 67Returns 91Price range 52Avg price 78Brand share 38Review moat 24Quality gap 22
This niche Category average · 2,472 niches

Is Toy Story Cup profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Toy Story Cup is a $91K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Feb–Mar–Jun. Verdict: Worth a look — 51/100.

Toy Story Cup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +69.3% over the last 90 days and 2.6% of searches end in a purchase.

$91K

revenue / yr

Units sold / yr6K
Search volume / yr+69.3%217K
Conversion rate2.6%
Avg price$16.21

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers15 · 24
Top-5 product click share45%
Open market18%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement68%
New entrants (1y)12· 8 succeeded
Avg rating4.7★
Avg reviews6,238

Top Toy Story Cup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

$0$4K$7K$11K$15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

24

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

45%

Top 20: 92%

Open market

15%

  • Zak Designs41%
  • Simple Modern16%
  • The First Years11%
  • Glad10%
  • Joyhaven4%
  • NUK3%
  • Open — no brand owns it (9 brands, 15%)

Toy Story Cup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume217KCVR2.6%Products28Brands15Top 5 Brands82%OOS Rate14.6%Rating4.7★Reviews6,238Avg BSR#576
18K13KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Jun · busiest ÷ quietest = 2.3×

Top Toy Story Cup search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • toy story cups64K/yr
  • toy story cup54K/yr
  • toy story tumbler12K/yr
  • toy story sippy cup22K/yr
  • toy story zak cup8K/yr
  • zak toy story6K/yr
  • zak toy story cup9K/yr
  • toy story toddler cup10K/yr
  • toy story cups for toddlers12K/yr
  • toy story party cups7K/yr

What reviews say buyers love and hate about Toy Story Cup

What buyers mention most, as a share of all reviews.

What buyers love

63% of reviews
Leak-Proof15%

they don't leak

Quality-Overall11%

Best quality

Design-Overall7%

The design is adorable which is perfect for any Toy Story fan

Size-Overall6%

Good size

Durability6%

Cute and durable

What buyers complain about

63% of reviews
Design-Overall14%

Design rubs right off

Durability12%

Broke in 2 months

Leak-Proof10%

And they also leak

Quality-Overall8%

Low quality graphics

Value For Money7%

Cheap

Toy Story Cup return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Leak-Proof
21%
3Value For Money
7%
4Advertised Vs Actual Product
7%
5Product Condition
4%

Common Toy Story Cup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Toy Story Cup 51/100 on Amazon United States — Worth a look. The niche generates $91K/yr across 28 tracked products. 8 of 12 products launched in the last 360 days are still selling. Search demand moved +69.3% over the last 90 days.
Search demand for Toy Story Cup on Amazon United States peaks in Jan–Feb–Mar–Jun, where the busiest month runs 2.3× the quietest.