toy story blanket
Worth a lookShows a sweet-spot price point ($27.25 avg), but weak search conversion (1.6%) keeps it on the watch list.
Avg price
Incredible$27.25avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Great+89.6%90-day search growth — must beat 0% to launch
Price range
Great$7.37–$61.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,855.87avg incumbent reviews — the moat a new listing must climb
Market size
Okay$142K$142K/yr · 321K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, toy story blanket is a $142K/yr Amazon United States market (321K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
toy story blanket market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $136K–$164K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #212
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 87%
- Out of stock
- 17.3%
- Avg brand age
- 32 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
24
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
42%
Top 20: 89%
Open market
6%
- Jay Franco60%
- Disney14%
- Northwest7%
- Amazon Basics5%
- aden + anais5%
- Milk Snob3%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +89.6% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 2.7×
Top toy story blanket search terms
- toy story blanket202K/yr
- toy story blanket for boys39K/yr
- buzz lightyear blanket24K/yr
- toy story throw blanket16K/yr
- toy story 5 blanket6K/yr
- toy story blanket for girls9K/yr
- toy story blankets7K/yr
- woody blanket8K/yr
- toy story blanket toddler11K/yr
Top toy story blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jay Franco Toy Story Kids Fleece Throw Blanket - Disney Pixar Buzz Lightyear & Woody Super Soft Microfiber Plush Blanket for Couch Bed Travel Machine Washable 40x50 in Blue (Officially Licensed)
Jay Franco$21.283.9★121 rev
Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Pink - Toy Story Jessie
Jay Franco$24.734.8★12,451 rev
Disney Toy Story 4 - Blue Green Yellow & Red Super Soft Plush Toddler Blanket Blue Green Yellow Red
Disney$22.984.8★805 rev
Jay Franco Plush Throw Blanket 46 x 60 Inches Kids Hero Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Brown - Toy Story Woody
Jay Franco$25.534.8★12,451 rev
Disney Pixar Woody & Buzz Lightyear Kids Travel Blanket and Pillow Set 3 Piece - 40 x 50 Fleece Throw Pillow & Plush Super Soft Cozy Machine Washable (Official Disney Pixar Product)
Jay Franco$31.704.7★2,908 rev
Newest
by launch date
LPAIWXY Toy Story 5 Movie Series Blanket for Kids Fans-Movie Toy Story 5 Movie Series Blankets for All Seasons Throw Bedding Sofa and Travel Reserve Air Conditioning
LPAIWXY$25.450 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Toy Story 40x50 - Travel Blanket
Jay Franco$22.024 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product White - Toy Story 40x50 - Travel Blanket
Jay Franco$19.6725 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Gray - Toy Story 46x60 - Throw Blanket
Jay Franco$24.00465 rev
Jay Franco Kids Nogginz Set 12 Inches Nogginz Pillow & 40 x 50 Inches Cozy Plush Throw Blanket Ultra-Soft Character Nap Set for Travel Bedroom & Couch Dcor Blue - Toy Story Woody
Jay Franco$30.501,862 rev
Trending
90-day click momentumJay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Toy Story 40x50 - Travel Blanket
Jay Franco$22.025.0★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Gray - Toy Story 46x60 - Throw Blanket
Jay Franco$24.004.8★
LPAIWXY Toy Story 5 Movie Series Blanket for Kids Fans-Movie Toy Story 5 Movie Series Blankets for All Seasons Throw Bedding Sofa and Travel Reserve Air Conditioning
LPAIWXY$25.450.0★
Jay Franco Kids Nogginz Set 12 Inches Nogginz Pillow & 40 x 50 Inches Cozy Plush Throw Blanket Ultra-Soft Character Nap Set for Travel Bedroom & Couch Dcor Blue - Toy Story Woody
Jay Franco$30.504.7★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product White - Toy Story 40x50 - Travel Blanket
Jay Franco$19.674.5★
What buyers say about toy story blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and fluffy”
“Very well made”
“Gift recipient loves it”
“As advertised”
“Bright colors”
“Can fit a baby”
“This winter I have used it along with another blanket to keep my little dog warm”
“He loved the designs”
“It's incredibly durable”
“Very comfortable”
What buyers complain about
“Big”
“it wont last”
“Design rubs right off”
“Bad quality”
“This is not worth the price”
“The cup doesnt go in the dishwasher”
“Thin”
“not as described”
“Do not purchase unless you want a plain colored water bottle after 3 months”
“Design flaked off”
Top return reasons
Common questions
- Is toy story blanket profitable to sell on Amazon United States?
- The niche generates $142K/yr across 31 tracked products. 5 of 18 products launched in the last 360 days are still selling. 90-day search growth is +89.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the toy story blanket niche?
- 11 brands and 24 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in toy story blanket?
- Top complaints mined from reviews: Size-Overall, Durability, Design-Overall. The return rate is 1.1%.
- When does demand for toy story blanket peak?
- Demand peaks in Jun–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the toy story blanket niche?
- Listings span $7.37–$61.73; the average listing price is $27.25 (sweet spot $15–$100). The average incumbent carries 1,856 reviews — the moat a new listing must climb.