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Toy Story Blanket

Maybe

Products sell for $27.25 on average, inside the sweet spot. But buyers convert on only 1.6% of searches, so Toy Story Blanket is a Maybe.

Flapen Score
55
55 / 100
Top 11% of 2,472 Baby Products niches · +11 vs the category median of 44
Market size
$142K/yr321K searches / yr
90-day growth
+89.6%search demand this quarter
Competition
42%top-5 click share · 11 brands · 24 sellers

Flapen Score

Toy Story Blanket against its category

The dotted line is the Baby Products average. Past it, Toy Story Blanket is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Story Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Toy Story Blanket 321K times last year and spent an estimated $142K. The top 5 brands take 91% of clicks. Demand peaks in Jun–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +89.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
321K
Growth, 90 days vs prior 90
+89.6%
Conversion, latest week
1.6%
Market size, estimated
$142Ka year
Peak month
December2.7× the quietest month
Top search term
toy story blanket202K searches a year

02 · Price

A sale here is worth $27.25.

Listings sell for $27.25 on average, from $7.37 to $61.73. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $27.25 that is $3K to $7K a year per listing.

Average price
$27.25inside the $15 to $100 sweet spot
Price range
$7.37–$61.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #212 within Bedding. It carries 1,856 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
17.3%
Average rank
#212in Bedding
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,856per listing
Listings tracked
31

04 · Newcomers

5 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Toy Story Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

24

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

42%

Top 20: 89%

Open market

6%

  • Brand 160%
  • Brand 214%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (5 brands, 6%)

Demand

Toy Story Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Toy Story Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toy story blanket202K/yr
  • toy story blanket for boys39K/yr
  • buzz lightyear blanket24K/yr
  • toy story throw blanket16K/yr
  • toy story 5 blanket6K/yr
  • toy story blanket for girls9K/yr
  • toy story blankets7K/yr
  • woody blanket8K/yr
  • toy story blanket toddler11K/yr

Reviews and returns

What reviews say buyers love and hate about Toy Story Blanket

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Soft Feel”
18%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Big”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toy Story Blanket questions

Answered from the same tracked data.