Toy Basket

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

4.9M

Growth, 90 days vs prior 90

-5.9%

Conversion, latest week

1.4%

Market size, estimated

$1.7Ma year

Peak month

June1.7× the quietest month

Top search term

blanket basket1.8M searches a year

Listings sell for $23.74 on average, from $9.73 to $54.50. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $23.74 that is $36K to $47K a year per listing.

Average price

$23.74inside the $15 to $100 sweet spot

Price range

$9.73–$54.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

$36K–$47K

Returns

1.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #53 within Furniture. It carries 3,279 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#53in Furniture

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

3,279per listing

Listings tracked

41

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

33 months