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Towel Bibs

Fail

Shoppers spend an estimated $41K a year here, so Towel Bibs is a Fail.

Flapen Score
42
42 / 100
Ranks 1,406 of 2,472 Baby Products niches · −2 vs the category median of 44
Market size
$41K/yr87K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
42%top-5 click share · 15 brands · 20 sellers

Flapen Score

Towel Bibs against its category

The dotted line is the Baby Products average. Past it, Towel Bibs is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Towel Bibs market on Amazon at a glance

Shoppers on Amazon United States searched for Towel Bibs 87K times last year and spent an estimated $41K. The top 5 brands take 86% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
2.5%
Market size, estimated
$41Ka year
Peak month
January1.3× the quietest month
Top search term
burts bees bibs22K searches a year

02 · Price

A sale here is worth $18.92.

Listings sell for $18.92 on average, from $7.86 to $26.47. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.92 that is $0 to $2K a year per listing.

Average price
$18.92inside the $15 to $100 sweet spot
Price range
$7.86–$26.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #104 within Bibs & Burp Cloths. It carries 2,808 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
12.9%
Average rank
#104in Bibs & Burp Cloths
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,808per listing
Listings tracked
40

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Towel Bibs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$4K$5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 84%

Open market

12%

  • Burt's Bees Baby50%
  • KeaBabies17%
  • Foaincore12%
  • Newwiee4%
  • Green Sprouts3%
  • Dreambaby3%
  • Open — no brand owns it (9 brands, 12%)

Demand

Towel Bibs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Towel Bibs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • burts bees bibs22K/yr
  • towel bibs12K/yr
  • towel bibs for babies9K/yr
  • pullover bibs6K/yr
  • towel bib6K/yr
  • pull over bibs5K/yr
  • over the head bibs5K/yr
  • towel bibs for toddlers6K/yr
  • burts bees baby bibs4K/yr
  • pullover bibs for babies4K/yr

Reviews and returns

What reviews say buyers love and hate about Towel Bibs

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Too big”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Towel Bibs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data