Towel Bibs
FailShoppers spend an estimated $41K a year here, so Towel Bibs is a Fail.
- Flapen Score
- 42 / 100Ranks 1,406 of 2,472 Baby Products niches · −2 vs the category median of 4442
- Market size
- $41K/yr87K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 42%top-5 click share · 15 brands · 20 sellers
Flapen Score
Towel Bibs against its category
The dotted line is the Baby Products average. Past it, Towel Bibs is stronger. Inside it, weaker.
Market
The Towel Bibs market on Amazon at a glance
Shoppers on Amazon United States searched for Towel Bibs 87K times last year and spent an estimated $41K. The top 5 brands take 86% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $41Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- burts bees bibs22K searches a year
02 · Price
A sale here is worth $18.92.
Listings sell for $18.92 on average, from $7.86 to $26.47. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.92 that is $0 to $2K a year per listing.
- Average price
- $18.92inside the $15 to $100 sweet spot
- Price range
- $7.86–$26.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #104 within Bibs & Burp Cloths. It carries 2,808 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 12.9%
- Average rank
- #104in Bibs & Burp Cloths
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 2,808per listing
- Listings tracked
- 40
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Towel Bibs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Burts Bees Baby baby girls Zip-up Footed Sleeper Pj & Set of Bibs Bundle 100% Organic Cotton Gifting Pink Elephants 24 Months US
- Price
- $14.41
- Rating
- 4.7/5
- Reviews
- 333
- Age
- 3y ago

Burts Bees Baby Unisex Baby Bibs 100% Organic Cotton Lap-Shoulder Neckline Burp Cloths - Baby Essential
- Price
- $23.15
- Rating
- 4.7/5
- Reviews
- 5,406
- Age
- 1y ago

Foaincore 6 Pcs Pullover Baby Bibs Cotton Terry Toddler Absorbent Infant for Feeding and Drooling Towel Bib (Fresh Color)
- Price
- $22.91
- Rating
- 4.4/5
- Reviews
- 174
- Age
- 3y ago

Burts Bees Baby Unisex Baby Bibs 100% Organic Cotton Lap-Shoulder Neckline Burp Cloths - Baby Essential
- Price
- $20.31
- Rating
- 4.7/5
- Reviews
- 5,406
- Age
- 11y ago

Burts Bees Baby Unisex Baby Bibs 100% Organic Cotton Lap-Shoulder Neckline Burp Cloths - Baby Essential
- Price
- $23.17
- Rating
- 4.7/5
- Reviews
- 5,406
- Age
- 1y ago
Trending
estimated 90-day click momentum
Foaincore 3 Pcs Full Coverage Toddler Bibs Pullover Baby Bibs Absorbent Cotton Terry Towel Toddler (Cute Color)
- Price
- $16.01
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 6mo ago

Foaincore 6 Pcs Pullover Baby Bibs Cotton Terry Toddler Absorbent Infant for Feeding and Drooling Towel Bib (Normal Colors)
- Price
- $23.44
- Rating
- 4.4/5
- Reviews
- 174
- Age
- 6mo ago

Burts Bees Baby baby girls Zip-up Footed Sleeper Pj & Set of Bibs Bundle 100% Organic Cotton Gifting Pink Elephants 24 Months US
- Price
- $14.41
- Rating
- 4.7/5
- Reviews
- 333
- Age
- 3y ago

KeaBabies 8-Pack Bibs for Baby Girl Boy - Pullover Large Baby Bibs for Drooling and Teething Infant Newborn Soft & Absorbent Organic Cotton Long Torso Coverage Keep Toddler Clean & Dry (Fleur)
- Price
- $16.48
- Rating
- 4.6/5
- Reviews
- 1,550
- Age
- 2y ago

Burts Bees Baby Unisex Baby Bibs 100% Organic Cotton Lap-Shoulder Neckline Burp Cloths - Baby Essential
- Price
- $23.57
- Rating
- 4.7/5
- Reviews
- 5,406
- Age
- 1y ago
Newest
by launch date
Foaincore 3 Pcs Full Coverage Toddler Bibs Pullover Baby Bibs Absorbent Cotton Terry Towel Toddler (Cute Color)
- Price
- $16.01
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 6mo ago

Foaincore 6 Pcs Pullover Baby Bibs Cotton Terry Toddler Absorbent Infant for Feeding and Drooling Towel Bib (Normal Colors)
- Price
- $23.44
- Rating
- 4.4/5
- Reviews
- 174
- Age
- 6mo ago

Burts Bees Baby Unisex Baby Bibs 100% Organic Cotton Lap-Shoulder Neckline Burp Cloths - Baby Essential
- Price
- $23.15
- Rating
- 4.7/5
- Reviews
- 5,406
- Age
- 1y ago

Burts Bees Baby Unisex Baby Bibs 100% Organic Cotton Lap-Shoulder Neckline Burp Cloths - Baby Essential
- Price
- $23.17
- Rating
- 4.7/5
- Reviews
- 5,406
- Age
- 1y ago

Burts Bees Baby Unisex Baby Bibs 100% Organic Cotton Lap-Shoulder Neckline Burp Cloths - Baby Essential
- Price
- $23.57
- Rating
- 4.7/5
- Reviews
- 5,406
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
20
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 84%
Open market
12%
- Burt's Bees Baby50%
- KeaBabies17%
- Foaincore12%
- Newwiee4%
- Green Sprouts3%
- Dreambaby3%
- Open — no brand owns it (9 brands, 12%)
Demand
Towel Bibs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Towel Bibs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- burts bees bibs22K/yr
- towel bibs12K/yr
- towel bibs for babies9K/yr
- pullover bibs6K/yr
- towel bib6K/yr
- pull over bibs5K/yr
- over the head bibs5K/yr
- towel bibs for toddlers6K/yr
- burts bees baby bibs4K/yr
- pullover bibs for babies4K/yr
Reviews and returns
What reviews say buyers love and hate about Towel Bibs
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Towel Bibs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









