Touch Night Light for Nursery

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

105K

Growth, 90 days vs prior 90

+2.2%

Conversion, latest week

3.4%

Market size, estimated

$67Ka year

Peak month

January1.4× the quietest month

Top search term

breastfeeding night light16K searches a year

Listings sell for $18.88 on average, from $9.82 to $29.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $18.88 that is $5K to $9K a year per listing.

Average price

$18.88inside the $15 to $100 sweet spot

Price range

$9.82–$29.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

2.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #59 within Décor. It carries 2,733 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#59in Décor

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

2,733per listing

Listings tracked

13

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

35 months