Skip to content

Tooth Necklace

a small market ($41K/yr) — Tooth Necklace doesn't clear our bar today.

Flapen Score

49
Skip it

Top 29% of 2,472 Baby Products niches · +5 vs the category median of 44

Market size 10Growth 21Conversion 38Competition 74Returns 67Price range 62Avg price 59Brand share 78Review moat 94Quality gap 40
This niche Category average · 2,472 niches

Is Tooth Necklace profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Tooth Necklace is a $41K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct. Verdict: Skip it — 49/100.

Tooth Necklace: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.9% over the last 90 days and 3.0% of searches end in a purchase.

$41K

revenue / yr

Units sold / yr6K
Search volume / yr-7.9%105K
Conversion rate3.0%
Avg price$13.02

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers31 · 34
Top-5 product click share41%
Open market43%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement85%
New entrants (1y)8· 1 succeeded
Avg rating4.5★
Avg reviews124

Top Tooth Necklace products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$3K$5K$7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

31 rising

Sellers

34

Top-5 brand share

57%

Top 20: 91%

Top-5 click share

41%

Top 20: 82%

Open market

38%

  • LOTADILO18%
  • ArtCreativity12%
  • Haomian12%
  • Sliverdew9%
  • Ioffersuper5%
  • JIYIN5%

Tooth Necklace demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume105KCVR3.0%Products39Brands31Top 5 Brands57%OOS Rate11.0%Rating4.5★Reviews124Avg BSR#2,220
7K5KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 3.8×

Top Tooth Necklace search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tooth necklace53K/yr
  • tooth necklaces for lost teeth for kids19K/yr
  • teeth necklace11K/yr
  • tooth holders for kids at school8K/yr
  • tooth necklaces4K/yr
  • tooth fairy necklace6K/yr
  • tooth necklace for lost teeth3K/yr

What reviews say buyers love and hate about Tooth Necklace

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall14%

Good quality

Ease Of Use11%

Easy to open

Advertised Vs Actual Product11%

Exactly as expected

Value For Money11%

Nice little upgrade for something schools deal with all the time

Color10%

Theyre cute bright colors

What buyers complain about

96% of reviews
Size-Overall18%

short cord

Ease Of Use18%

they are both impossible to open

Neck Fit15%

It barely fit around my grandson's neck

Durability15%

Within a few days it broke while he was practicing on the stage

Functionality-Overall8%

do not work as expected

Tooth Necklace return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
42%
2Advertised Vs Actual Product
8%
3Quality-Overall
6%
4Durability
6%
5Fastener Quality
4%

Common Tooth Necklace questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tooth Necklace 49/100 on Amazon United States — Skip it. The niche generates $41K/yr across 39 tracked products. 1 of 8 products launched in the last 360 days are still selling. Search demand moved -7.9% over the last 90 days.
Search demand for Tooth Necklace on Amazon United States peaks in Oct, where the busiest month runs 3.8× the quietest.