Is tooth necklace profitable to sell on Amazon United States?

The niche generates $41K/yr across 39 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (49/100).

How competitive is the tooth necklace niche?

31 brands and 34 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in tooth necklace?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Neck Fit. The return rate is 2.3%.

When does demand for tooth necklace peak?

Demand peaks in Oct; the busiest month runs 3.8× the quietest.

What does it cost to enter the tooth necklace niche?

Listings span $5.95–$29.49; the average listing price is $13.02 (sweet spot $15–$100). The average incumbent carries 124 reviews — the moat a new listing must climb.

tooth necklace

Skip it

A small market ($41K/yr) — this niche doesn't clear our bar today.

Review moat

Great124.36

avg incumbent reviews — the moat a new listing must climb

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.3%

return rate — above 5% kills the launch gate

Price range

Good$5.95–$29.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.02

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-7.9%

90-day search growth — must beat 0% to launch

Market size

Bad$41K

$41K/yr · 105K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, tooth necklace is a $41K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct. Verdict: Skip it — 49/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

tooth necklace market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $65K–$78K; units × avg price
Conversion rate: 3.0%
Avg BSR: #2,220
Page quality: 0%
Prime: 97%
Sponsored: 85%
Out of stock: 11.0%
Avg brand age: 38 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

31 rising

Sellers

Top-5 brand share

57%

Top 20: 91%

Top-5 click share

41%

Top 20: 82%

Open market

38%

LOTADILO18%
ArtCreativity12%
Haomian12%
Sliverdew9%
Ioffersuper5%
JIYIN5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 3.8×

Open Trend

Top tooth necklace search terms

tooth necklace53K/yr +4.7%2.8% conv.
tooth necklaces for lost teeth for kids19K/yr -25.2%6.9% conv.
teeth necklace11K/yr +27.7%1.1% conv.
tooth holders for kids at school8K/yr -24.0%3.6% conv.
tooth necklaces4K/yr -17.4%8.4% conv.
tooth fairy necklace6K/yr -7.9%2.8% conv.
tooth necklace for lost teeth3K/yr -39.4%4.9% conv.

All search terms

Top tooth necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ArtCreativity Tooth Saver Necklaces (Set of 144) White Teeth Containers Tooth Holders For Boys & Girls Dentist Office Giveaways For Kids Theme Party Supplies Unique Goodie Bag Fillers

ArtCreativity$23.654.4★46 rev

50 PCS Tooth Saver Necklaces Tooth Fairy Keepsake Necklaces Milk Teeth Storage Holders for Dental Clinic Classroom Incentives Party Favors Holiday Gifts Oral Care Memorial Collectible Supplies

LOTADILO$10.415.0★9 rev

30 Pcs Lost Teeth Saver Necklace & Organizer - Baby Milk Teeth Storage Box with Necklace Case

Sliverdew$7.914.2★94 rev

100 PCS Tooth Saver Necklaces Tooth Necklace Little Box for Lost Teeth Milk Teeth Storage Cases for Tooth Fairy Bag Dentists Office School Classroom Accessories Supply

LOTADILO$19.464.6★14 rev

Ioffersuper 50-Piece Tooth Saver Necklaces Tooth Necklace Little Box for Lost Teeth Milk Teeth Storage Cases for Children Tooth Fairy Bag School Classroom Party Supply

Ioffersuper$14.834.6★66 rev

Newest

by launch date

Eiodoni 20PCS Tooth Necklace Boxes for Lost Teeth Organizer Durable Plastic Tooth Holder Cases for Baby Milk Teeth Cute Colorful Tooth Fairy Box for Kids Keepsake Ornaments Accessories

Eiodoni$5.953 rev

3mo ago

50 PCS Tooth Saver Necklaces Tooth Fairy Keepsake Necklaces Milk Teeth Storage Holders for Dental Clinic Classroom Incentives Party Favors Holiday Gifts Oral Care Memorial Collectible Supplies

LOTADILO$10.419 rev

6mo ago

200 PCS Tooth Saver Necklaces Tooth Fairy Keepsake Necklaces Milk Teeth Storage Holders for Dental Clinic Classroom Rewards Party Favors Holiday Gifts Oral Care Memorial Collectible Supplies

LOTADILO$26.750 rev

6mo ago

Haomian 100-Piece Tooth Saver Necklaces Tooth Necklace Little Box for Lost Teeth Milk Teeth Storage Cases for Tooth Fairy Bag School Classroom Party Supply

Haomian$25.324 rev

10mo ago

100 PCS Tooth Saver Necklaces Tooth Necklace Little Box for Lost Teeth Milk Teeth Storage Cases for Tooth Fairy Bag Dentists Office School Classroom Accessories Supply

LOTADILO$19.4614 rev

10mo ago

What buyers say about tooth necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Good quality”

Ease Of Use11%

“Easy to open”

Advertised Vs Actual Product11%

“Exactly as expected”

Value For Money11%

“Nice little upgrade for something schools deal with all the time”

Color10%

“Theyre cute bright colors”

Durability9%

“Very high quality and durable”

Chain/Key Quality7%

“It gives a different and unique look as compared to your every day silver and gold chains”

Size-Overall7%

“Perfect size and really cute”

Security4%

“They provide a secure”

Portability4%

“wearable 2-in-1 layout”

What buyers complain about

Size-Overall18%

“short cord”

Ease Of Use18%

“they are both impossible to open”

Neck Fit15%

“It barely fit around my grandson's neck”

Durability15%

“Within a few days it broke while he was practicing on the stage”

Functionality-Overall8%

“do not work as expected”

Fastener Quality8%

“the clasp is very hard to open”

Quality-Overall6%

“Very cheaply made”

Noise Level4%

“There is a distinct snap noise when the cases is closed”

Locking Mechanism4%

“Doesnt close properly”

Top return reasons

Size-Overall42%

Advertised Vs Actual Product8%

Quality-Overall6%

Durability6%

Fastener Quality4%

Chain/Key Quality4%

Value For Money3%

Neck Fit3%

Defective Material/Parts3%

Shape/Style3%

Common questions

Is tooth necklace profitable to sell on Amazon United States?: The niche generates $41K/yr across 39 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (49/100).
How competitive is the tooth necklace niche?: 31 brands and 34 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in tooth necklace?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Neck Fit. The return rate is 2.3%.
When does demand for tooth necklace peak?: Demand peaks in Oct; the busiest month runs 3.8× the quietest.
What does it cost to enter the tooth necklace niche?: Listings span $5.95–$29.49; the average listing price is $13.02 (sweet spot $15–$100). The average incumbent carries 124 reviews — the moat a new listing must climb.