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Tooth Necklace

Fail

Shoppers spend an estimated $41K a year here, so Tooth Necklace is a Fail.

Flapen Score
49
49 / 100
Top 29% of 2,472 Baby Products niches · +5 vs the category median of 44
Market size
$41K/yr105K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
41%top-5 click share · 31 brands · 34 sellers

Flapen Score

Tooth Necklace against its category

The dotted line is the Baby Products average. Past it, Tooth Necklace is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tooth Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Tooth Necklace 105K times last year and spent an estimated $41K. The top 5 brands take 57% of clicks. Demand peaks in Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
3.0%
Market size, estimated
$41Ka year
Peak month
October3.8× the quietest month
Top search term
tooth necklace53K searches a year

02 · Price

A sale here is worth $13.02.

Listings sell for $13.02 on average, from $5.95 to $29.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.02 that is $1K to $3K a year per listing.

Average price
$13.02under the $15 to $100 sweet spot
Price range
$5.95–$29.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #2,220 within Gifts. It carries 124 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
11.0%
Average rank
#2,220in Gifts
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
124per listing
Listings tracked
39

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Tooth Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

31 rising

Sellers

34

Top-5 brand share

57%

Top 20: 91%

Top-5 click share

41%

Top 20: 82%

Open market

38%

  • Brand 118%
  • Brand 212%
  • Brand 312%
  • Brand 49%
  • Brand 55%
  • Brand 65%

Demand

Tooth Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 3.8×

Search terms

Top Tooth Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tooth necklace53K/yr
  • tooth necklaces for lost teeth for kids19K/yr
  • teeth necklace11K/yr
  • tooth holders for kids at school8K/yr
  • tooth necklaces4K/yr
  • tooth fairy necklace6K/yr
  • tooth necklace for lost teeth3K/yr

Reviews and returns

What reviews say buyers love and hate about Tooth Necklace

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
2.3%of orders come back
“short cord”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tooth Necklace questions

Answered from the same tracked data.