Skip to content

Tooth Fairy Gifts

Fail

Shoppers spend an estimated $75K a year here, so Tooth Fairy Gifts is a Fail.

Flapen Score
45
45 / 100
Top 45% of 2,472 Baby Products niches · +1 vs the category median of 44
Market size
$75K/yr147K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
56%top-5 click share · 24 brands · 34 sellers

Flapen Score

Tooth Fairy Gifts against its category

The dotted line is the Baby Products average. Past it, Tooth Fairy Gifts is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tooth Fairy Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Tooth Fairy Gifts 147K times last year and spent an estimated $75K. The top 5 brands take 63% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
4.5%
Market size, estimated
$75Ka year
Top search term
tooth fairy gifts142K searches a year

02 · Price

A sale here is worth $11.15.

Listings sell for $11.15 on average, from $4.10 to $22.05. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $11.15 that is $1K to $3K a year per listing.

Average price
$11.15under the $15 to $100 sweet spot
Price range
$4.10–$22.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #272 within Gifts. It carries 363 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#272in Gifts
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
363per listing
Listings tracked
28

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Tooth Fairy Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

34

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

56%

Top 20: 92%

Open market

33%

  • Brand 130%
  • Brand 28%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 64%

Demand

Tooth Fairy Gifts search demand

Weekly searches over the year. Pick a range.

4K3KFeb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Reviews and returns

What reviews say buyers love and hate about Tooth Fairy Gifts

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Does not fit bigger back teeth”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tooth Fairy Gifts questions

Answered from the same tracked data.