Tooth Fairy

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $591K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-14.6%

Conversion, latest week

4.2%

Market size, estimated

$591Ka year

Peak month

January1.4× the quietest month

Top search term

tooth fairy397K searches a year

Listings sell for $12.08 on average, from $6.10 to $22.12. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $12.08 that is $9K to $12K a year per listing.

Average price

$12.08under the $15 to $100 sweet spot

Price range

$6.10–$22.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

$9K–$12K

Returns

1.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #112 within Gifts. It carries 422 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

98%

Out of stock, average day

4.4%

Average rank

#112in Gifts

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

422per listing

Listings tracked

63

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months