Tooth Box
Tooth Box shows a thin review moat (288 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 5% of 2,472 Baby Products niches · +15 vs the category median of 44
Is Tooth Box profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Tooth Box is a $309K/yr Amazon United States market (411K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 59/100.
Tooth Box: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -1.0% over the last 90 days and 5.1% of searches end in a purchase.
$309K
revenue / yr
Who owns the niche?
The top 5 brands hold 51% of demand, so 49% of the market is open.
49%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 40 products
Top Tooth Box products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Primitives by Kathy Dear Tooth Fairy Stop Here Mini Tooth Pillow 5x5-Inch Cotton Blend Blue Embroidered Keepsake with Storage Pocket and Tooth Design on Front
- Price
- $9.70
- Rating
- 4.7/5
- Reviews
- 281
- Age
- 6y ago
SQIMZAR Tooth Fairy Pillow Tooth Fairy Plush Dolls for Girls with Pocket and Glittering Wings Tooth Fairy Gifts Bag Pouch for Girls
- Price
- $14.83
- Rating
- 4.8/5
- Reviews
- 340
- Age
- 3y ago
Cairn Tooth Fairy Pillow for Boys and Girls - Soft Plush Tooth Fairy Box Alternative with Pocket - Modern Keepsake Gift for Kids Losing Teeth - Squishable Stuffed Animal Co
- Price
- $12.57
- Rating
- 5.0/5
- Reviews
- 147
- Age
- 2y ago
Qunclay Tooth Fairy Pillow with Pocket Kids Keepsake Pouch Tooth Fairy Gifts for Girl and Boy 3.9 x 5.9 Inches (Sweet)
- Price
- $14.03
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 4y ago
Thootyriaf Tooth Fairy Pillow with Shiny Wings Embroidered Tooth Fairy Doll with Pocket Crystal Velvet Tooth Fairy Souvenir Boy Girl Gift (White) (White)
- Price
- $14.01
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 3y ago
Trending
90-day click momentum
Tooth Fairy Pillow for Kids with Tooth Pocket Tugs The Tooth Pillow Comfort Plush for Loose Teeth Big Feelings & Bedtime Glow in The Dark Ages 3+
- Price
- $15.12
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 11mo ago
Tooth Fairy Pillow with Shiny Wings Embroidered Tooth Fairy Doll with Pocket Crystal Velvet Tooth Fairy Souvenir Boy Girl Gift (White) (Second Edition)
- Price
- $15.10
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 3y ago
SQIMZAR Tooth Fairy Pillow Tooth Fairy Plush Dolls for Girls with Pocket and Glittering Wings
- Price
- $15.94
- Rating
- 4.8/5
- Reviews
- 340
- Age
- 2y ago
Cairn Tooth Fairy Pillow for Boys and Girls - Soft Plush Tooth Fairy Box Alternative with Pocket - Modern Keepsake Gift for Kids Losing Teeth - Squishable Stuffed Animal Co
- Price
- $12.57
- Rating
- 5.0/5
- Reviews
- 147
- Age
- 2y ago
Cuddly Kiddos Soft Plush Tooth Fairy Pillow with Pocket Keepsake Kids Tooth Holder Cute Tooth Pillow for Girls for Kids Tooth Loss Joy
- Price
- $13.40
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 1y ago
Newest
by launch dateTooth Fairy Pillow for Kids with Tooth Pocket Tugs The Tooth Pillow Comfort Plush for Loose Teeth Big Feelings & Bedtime Glow in The Dark Ages 3+
- Price
- $15.12
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 11mo ago
Qunclay Tooth Fairy Kits Includes 3.9 x 5.9 Inch Cute Tooth Fairy Pillow Wooden Keepsake Box Container and 20 Warm Letters(Pink Girl Style)
- Price
- $21.91
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 1y ago
20 Moments of Tooth Squishie Tooth Fairy Pillow with Pocket and Poem | Tooth Fairy Gifts for Boys and Girls | Tooth Holder Plushie Coy
- Price
- $14.39
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 1y ago
Cuddly Kiddos Soft Plush Tooth Fairy Pillow with Pocket Keepsake Kids Tooth Holder Cute Tooth Pillow for Girls for Kids Tooth Loss Joy
- Price
- $13.40
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 1y ago
The Tooth Brigade Tooth Fairy Pillow | Stuffed Plush with Large Pocket Mouth for Lost Teeth Treasures Prizes - Fun and Interactive Plush Perfect Kids Boys & Girls Gift (Rebel Dinosaur)
- Price
- $16.69
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
23 falling
Sellers
37
Top-5 brand share
51%
Top 20: 98%
Top-5 click share
37%
Top 20: 83%
Open market
42%
- Thootyriaf13%
- SQIMZAR11%
- Primitives by Kathy10%
- Qunclay9%
- Malihome8%
- Cairn7%
Tooth Box demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Tooth Box search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tooth fairy pillow227K/yr
- tooth pillow34K/yr
- toothfairy pillow for girls27K/yr
- tooth pillow for tooth fairy21K/yr
- tooth fairy pillow boys18K/yr
- toothfairy pillow for boys17K/yr
- tooth fairy pillow for girls16K/yr
- tooth fairy pillow with pocket11K/yr
- tooth fairy pillow for boys8K/yr
- boys tooth fairy pillow6K/yr
What reviews say buyers love and hate about Tooth Box
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“seems well made”
“The size is compact”
“its a soft plush”
“Cute little toy for my nephew”
“easy to use”
What buyers complain about
71% of reviews“Really small”
“Cheaply made”
“Broke 1st time using it”
“fabric is not very sturdy”
“its still not the softest or fluffiest of tooth pillows”
Tooth Box return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
69%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tooth Box questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
