Tooth Box
MaybeThe average product has only 288 reviews. But the products selling today already average 4.7★, so Tooth Box is a Maybe.
- Flapen Score
- 59 / 100Top 5% of 2,472 Baby Products niches · +15 vs the category median of 4459
- Market size
- $309K/yr411K searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 37%top-5 click share · 23 brands · 37 sellers
Flapen Score
Tooth Box against its category
The dotted line is the Baby Products average. Past it, Tooth Box is stronger. Inside it, weaker.
Market
The Tooth Box market on Amazon at a glance
Shoppers on Amazon United States searched for Tooth Box 411K times last year and spent an estimated $309K. The top 5 brands take 51% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 411K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $309K a year.
- Searches, last 12 months
- 411K
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $309Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- tooth fairy pillow227K searches a year
02 · Price
A sale here is worth $14.70.
Listings sell for $14.70 on average, from $7.79 to $29.25. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $14.70 that is $4K to $7K a year per listing.
- Average price
- $14.70under the $15 to $100 sweet spot
- Price range
- $7.79–$29.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #465 within Décor. It carries 288 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 98%
- Out of stock, average day
- 8.6%
- Average rank
- #465in Décor
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 288per listing
- Listings tracked
- 40
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Tooth Box products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Primitives by Kathy Dear Tooth Fairy Stop Here Mini Tooth Pillow 5x5-Inch Cotton Blend Blue Embroidered Keepsake with Storage Pocket and Tooth Design on Front
- Price
- $9.70
- Rating
- 4.7/5
- Reviews
- 281
- Age
- 6y ago

SQIMZAR Tooth Fairy Pillow Tooth Fairy Plush Dolls for Girls with Pocket and Glittering Wings Tooth Fairy Gifts Bag Pouch for Girls
- Price
- $14.83
- Rating
- 4.8/5
- Reviews
- 340
- Age
- 3y ago

Cairn Tooth Fairy Pillow for Boys and Girls - Soft Plush Tooth Fairy Box Alternative with Pocket - Modern Keepsake Gift for Kids Losing Teeth - Squishable Stuffed Animal Co
- Price
- $12.57
- Rating
- 5.0/5
- Reviews
- 147
- Age
- 2y ago

Qunclay Tooth Fairy Pillow with Pocket Kids Keepsake Pouch Tooth Fairy Gifts for Girl and Boy 3.9 x 5.9 Inches (Sweet)
- Price
- $14.03
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 4y ago

Thootyriaf Tooth Fairy Pillow with Shiny Wings Embroidered Tooth Fairy Doll with Pocket Crystal Velvet Tooth Fairy Souvenir Boy Girl Gift (White) (White)
- Price
- $14.01
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 3y ago
Trending
estimated 90-day click momentum
Tooth Fairy Pillow for Kids with Tooth Pocket Tugs The Tooth Pillow Comfort Plush for Loose Teeth Big Feelings & Bedtime Glow in The Dark Ages 3+
- Price
- $15.12
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 11mo ago

Tooth Fairy Pillow with Shiny Wings Embroidered Tooth Fairy Doll with Pocket Crystal Velvet Tooth Fairy Souvenir Boy Girl Gift (White) (Second Edition)
- Price
- $15.10
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 3y ago

SQIMZAR Tooth Fairy Pillow Tooth Fairy Plush Dolls for Girls with Pocket and Glittering Wings
- Price
- $15.94
- Rating
- 4.8/5
- Reviews
- 340
- Age
- 2y ago

Cairn Tooth Fairy Pillow for Boys and Girls - Soft Plush Tooth Fairy Box Alternative with Pocket - Modern Keepsake Gift for Kids Losing Teeth - Squishable Stuffed Animal Co
- Price
- $12.57
- Rating
- 5.0/5
- Reviews
- 147
- Age
- 2y ago

Cuddly Kiddos Soft Plush Tooth Fairy Pillow with Pocket Keepsake Kids Tooth Holder Cute Tooth Pillow for Girls for Kids Tooth Loss Joy
- Price
- $13.40
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 1y ago
Newest
by launch date
Tooth Fairy Pillow for Kids with Tooth Pocket Tugs The Tooth Pillow Comfort Plush for Loose Teeth Big Feelings & Bedtime Glow in The Dark Ages 3+
- Price
- $15.12
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 11mo ago

Qunclay Tooth Fairy Kits Includes 3.9 x 5.9 Inch Cute Tooth Fairy Pillow Wooden Keepsake Box Container and 20 Warm Letters(Pink Girl Style)
- Price
- $21.91
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 1y ago

20 Moments of Tooth Squishie Tooth Fairy Pillow with Pocket and Poem | Tooth Fairy Gifts for Boys and Girls | Tooth Holder Plushie Coy
- Price
- $14.39
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 1y ago

Cuddly Kiddos Soft Plush Tooth Fairy Pillow with Pocket Keepsake Kids Tooth Holder Cute Tooth Pillow for Girls for Kids Tooth Loss Joy
- Price
- $13.40
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 1y ago

The Tooth Brigade Tooth Fairy Pillow | Stuffed Plush with Large Pocket Mouth for Lost Teeth Treasures Prizes - Fun and Interactive Plush Perfect Kids Boys & Girls Gift (Rebel Dinosaur)
- Price
- $16.69
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
23 falling
Sellers
37
Est. top-5 brand share
51%
Top 20: 98%
Est. top-5 click share
37%
Top 20: 83%
Open market
42%
- Thootyriaf13%
- SQIMZAR11%
- Primitives by Kathy10%
- Qunclay9%
- Malihome8%
- Cairn7%
Demand
Tooth Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Tooth Box search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tooth fairy pillow227K/yr
- tooth pillow34K/yr
- toothfairy pillow for girls27K/yr
- tooth pillow for tooth fairy21K/yr
- tooth fairy pillow boys18K/yr
- toothfairy pillow for boys17K/yr
- tooth fairy pillow for girls16K/yr
- tooth fairy pillow with pocket11K/yr
- tooth fairy pillow for boys8K/yr
- boys tooth fairy pillow6K/yr
Reviews and returns
What reviews say buyers love and hate about Tooth Box
We read the reviews and the return reasons for every product selling here.
“Really small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tooth Box questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









