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Toilet Seat Covers for Kids

Fail

Shoppers spend an estimated $78K a year here, so Toilet Seat Covers for Kids is a Fail.

Flapen Score
40
40 / 100
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Market size
$78K/yr91K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
62%top-5 click share · 12 brands · 16 sellers

Flapen Score

Toilet Seat Covers for Kids against its category

The dotted line is the Baby Products average. Past it, Toilet Seat Covers for Kids is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Seat Covers for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Toilet Seat Covers for Kids 91K times last year and spent an estimated $78K. The top 5 brands take 84% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
7.9%
Market size, estimated
$78Ka year
Top search term
toilet seat covers for kids25K searches a year

02 · Price

A sale here is worth $10.84.

Listings sell for $10.84 on average, from $4.79 to $22.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.84 that is $3K to $5K a year per listing.

Average price
$10.84under the $15 to $100 sweet spot
Price range
$4.79–$22.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #115 within Potty Training. It carries 2,645 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#115in Potty Training
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,645per listing
Listings tracked
18

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Toilet Seat Covers for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

16

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

11%

  • Brand 130%
  • Brand 225%
  • Brand 317%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (6 brands, 11%)

Search terms

Top Toilet Seat Covers for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet seat covers for kids25K/yr
  • kids toilet seat covers15K/yr
  • disposable toilet seat cover for kids12K/yr
  • toilet seat cover for kids7K/yr
  • public toilet seat cover for toddlers6K/yr
  • potty seat covers5K/yr
  • toddler toilet seat cover disposable5K/yr
  • disposable toilet covers for toddlers4K/yr
  • toilet seat cover kids4K/yr
  • toilet covers disposable kids9K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Seat Covers for Kids

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
20%of negative reviews mention “Size-Overall”
1.5%of orders come back
“These are small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toilet Seat Covers for Kids questions

Answered from the same tracked data.