Toddler Utensils

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-13.7%

Conversion, latest week

9.0%

Market size, estimated

$1.4Ma year

Peak month

January1.3× the quietest month

Top search term

toddler utensils344K searches a year

Listings sell for $9.01 on average, from $3.94 to $16.82. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $9.01 that is $45K to $54K a year per listing.

Average price

$9.01under the $15 to $100 sweet spot

Price range

$3.94–$16.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

5,000–6,000

Revenue per listing a year

$45K–$54K

Returns

0.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #18 within Solid Feeding. It carries 5,261 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#18in Solid Feeding

Average rating

4.79 starsAmazon United States average 4.42 stars

Average reviews

5,261per listing

Listings tracked

31

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months