toddler utensils
Worth a lookShows low returns (0.9%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 1.7M searches
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.01avg listing price — sweet spot $15–$100
Review moat
Bad5,261.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Price range
Bad$3.94–$16.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, toddler utensils is a $1.4M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
toddler utensils market data
- Units sold / yr
- 150K–200K
- avg 5,000–6,000/product
- Revenue / yr
- $1.4M–$1.8M
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 3.7%
- Avg brand age
- 50 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
28
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
44%
Top 20: 87%
Open market
28%
- Eascrozn23%
- DRKIO13%
- VITEVER10%
- Pimoys10%
- Munchkin9%
- Dehov8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top toddler utensils search terms
- toddler utensils344K/yr
- toddler silverware250K/yr
- kids silverware160K/yr
- toddler forks and spoons139K/yr
- kids utensils130K/yr
- toddler spoons and forks122K/yr
- toddler utensils 2 year old72K/yr
- kids forks and spoons56K/yr
- toddler utensils 1 year old56K/yr
- kids spoons and forks set44K/yr
Top toddler utensils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eascrozn Toddler Utensils 6 Pack kids Silverware Set with Silicone Handle 18/8 Stainless Steel Children Safe Forks and Spoons Dishwasher Safe
Eascrozn$7.664.8★3,254 rev
DEHOV Toddler Eating Utensils Set Set Of 12 Food Grade Stainless Steel Silverware Sets For Kids Dishwasher Safe Children Small Metal Spoons And Forks Flatware Sets
Dehov$6.914.8★858 rev
Pimoys 6 Pieces Toddler Utensils Forks and Spoons Kids Silverware Set with Plastic Handle Stainless Steel Toddler Silverware Dishwasher Safe
Pimoys$5.794.8★1,384 rev
DRKIO Stainless Steel Toddler Utensils Set - 12 Pieces Kids Silverware Set Children Safe Food Grade Small Forks and Spoons Dishwasher Safe Mirror Polished
DRKIO$8.814.8★1,969 rev
Munchkin Raise Toddler Fork and Spoon Utensil Set Rest Keeps Tip Off Table BPA Free 4 Pack Blue/Green
Munchkin$9.424.8★33,366 rev
Newest
by launch dateDEHOV Toddler Eating Utensils Set Set Of 12 Food Grade Stainless Steel Silverware Sets For Kids Dishwasher Safe Children Small Metal Spoons And Forks Flatware Sets
Dehov$6.91858 rev
Blvtoios 8-Piece Toddler Utensils Set Food Grade Stainless Steel Kids Silverware Set Including Forks and Spoons Child-Sized Dishwasher Safe
Blvtoios$4.27252 rev
Pimoys 6 Pieces Toddler Utensils Kids Silverware Set with Plastic Handle Stainless Steel Children Forks and Spoons Dishwasher Safe
Pimoys$5.721,384 rev
Eascrozn Toddler Spoons and Forks Set 6 Pack Kids Silverware with Silicone Handle BPA Free 18/8 Stainless Steel Children Safe Toddler Utensils Dishwasher Safe
Eascrozn$7.693,254 rev
DRKIO Stainless Steel Toddler Utensils Set - 12 Pieces Kids Silverware Set Children Safe Food Grade Small Forks and Spoons Dishwasher Safe Mirror Polished
DRKIO$8.811,969 rev
Trending
90-day click momentumPimoys 6 Pieces Toddler Utensils Kids Silverware Set with Plastic Handle Stainless Steel Children Forks and Spoons Dishwasher Safe
Pimoys$5.724.8★
DEHOV Toddler Eating Utensils Set Set Of 12 Food Grade Stainless Steel Silverware Sets For Kids Dishwasher Safe Children Small Metal Spoons And Forks Flatware Sets
Dehov$6.914.8★
Blvtoios 8-Piece Toddler Utensils Set Food Grade Stainless Steel Kids Silverware Set Including Forks and Spoons Child-Sized Dishwasher Safe
Blvtoios$4.274.8★
WeeSprout Toddler Utensils 3 Forks & 3 Spoons 18/8 Stainless Steel & Food Grade Silicone Thick Easy-Grip Handles Perfect Length For New Self Feeders Gentle On Gums & Teeth Dishwasher Safe
WeeSprout$15.174.8★
PLASKIDY Toddler Utensils Set of 18 Plastic Kids Utensils Forks and Spoons - BPA FREE/Dishwasher Safe Toddler Flatware Set Brightly Colored Childrens Safe Silverewre Cutlery Set
PLASKIDY$10.314.8★
What buyers say about toddler utensils
What buyers praise and complain about, mined from review topics.What buyers love
“Love the size”
“Good quality dishes”
“The materials feel durable”
“Easier to use”
“Good value for money”
“Good grip and quality”
“They don't feel flimsy”
“Easy to wash”
“As described”
“color is exact”
What buyers complain about
“Spoons too Wide”
“Very sharp”
“Not made as good as expected”
“Handles are a little flimsy”
“flimsy”
“Flat”
“looked really dirty”
“They are a hollow plastic”
“Odd grip”
“Alot heavier than expected though”
Top return reasons
Common questions
- Is toddler utensils profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the toddler utensils niche?
- 17 brands and 28 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in toddler utensils?
- Top complaints mined from reviews: Size-Overall, Sharpness, Quality-Overall. The return rate is 0.9%.
- When does demand for toddler utensils peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the toddler utensils niche?
- Listings span $3.94–$16.82; the average listing price is $9.01 (sweet spot $15–$100). The average incumbent carries 5,261 reviews — the moat a new listing must climb.