Toddler Tub
FailShoppers spend an estimated $74K a year here, so Toddler Tub is a Fail.
- Flapen Score
- 45 / 100Top 45% of 2,472 Baby Products niches · +1 vs the category median of 4445
- Market size
- $74K/yr110K searches / yr
- 90-day growth
- -10.3%search demand this quarter
- Competition
- 43%top-5 click share · 31 brands · 41 sellers
Flapen Score
Toddler Tub against its category
The dotted line is the Baby Products average. Past it, Toddler Tub is stronger. Inside it, weaker.
Market
The Toddler Tub market on Amazon at a glance
Shoppers on Amazon United States searched for Toddler Tub 110K times last year and spent an estimated $74K. The top 5 brands take 52% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- -10.3%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $74Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- toddler tub78K searches a year
02 · Price
A sale here is worth $33.51.
Listings sell for $33.51 on average, from $16.11 to $76.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $33.51 that is $0 to $3K a year per listing.
- Average price
- $33.51inside the $15 to $100 sweet spot
- Price range
- $16.11–$76.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #43 within Baby Care. It carries 2,234 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 95%
- Out of stock, average day
- 6.7%
- Average rank
- #43in Baby Care
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 2,234per listing
- Listings tracked
- 38
04 · Newcomers
13 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Toddler Tub products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Toddler Bath Tub for Shower Portable Baby Bathtub Foldable Kids Bathtub Portable Travel & Shower Ready Easy to Clean Sturdy & Thick Fits Ages 1-3
- Price
- $25.03
- Rating
- 4.3/5
- Reviews
- 246
- Age
- 11mo ago

Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Green
- Price
- $31.57
- Rating
- 4.4/5
- Reviews
- 1,141
- Age
- 1y ago

Collapsible Baby Bathtub Toddler Bathtub with a Drain Plug Folded for Storage Without Assembly Suitable for Newborns to Toddlers Portable Bathtub for Outdoor Travel Green
- Price
- $29.35
- Rating
- 4.7/5
- Reviews
- 245
- Age
- 1y ago

Baby Bathtub for 6M-3Y Toddler Baby Shower Gifts & Registry Search for Boys Girls Collapsible & Portable Bathtub for Beach Vacation Travel Bath Essentials for Toddler Newborn Kids
- Price
- $20.77
- Rating
- 4.9/5
- Reviews
- 41
- Age
- 8mo ago

Stokke Flexi Bath X-Large Baby Bathtub White Grey - 31.5 x 15.7 x 9.4 in - Best for Infants & Toddlers - Lightweight Foldable & Easy to Store - Convenient to Use at Home or Traveling
- Price
- $69.77
- Rating
- 4.6/5
- Reviews
- 2,124
- Age
- 7y ago
Trending
estimated 90-day click momentum
MORAIS Toddler Bathtub Collapsible & Portable Foldable Baby Bath Tub for Shower & Travel Dual Drain Plug with Thick Padded Bottom Easy to Clean Space-Saving Tub 12 Months+
- Price
- $29.42
- Rating
- 4.8/5
- Reviews
- 48
- Age
- 5mo ago

Baby Bathtub for 6M-3Y Toddler Baby Shower Gifts & Registry Search for Boys Girls Collapsible & Portable Bathtub for Beach Vacation Travel Bath Essentials for Toddler Newborn Kids
- Price
- $20.77
- Rating
- 4.9/5
- Reviews
- 41
- Age
- 8mo ago

Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Pink
- Price
- $33.72
- Rating
- 4.4/5
- Reviews
- 1,141
- Age
- 4mo ago

WaveHaven 2026 Toddler Bath Tub for Shower Portable Bathtub for Kids Toddler Thickened Toddler Bathtub Foldable Portable Travel & Shower Ready Easy to Clean Ocean Theme 12M-5Y
- Price
- $36.53
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 1mo ago

Collapsible Baby Bathtub Portable Toddler Bathtub with Dual Drain Foldable Baby Bath Tub for Shower Without Assembly Small Water Play Pool for Travel & Home Age 1-5
- Price
- $27.58
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 5mo ago
Newest
by launch date
WaveHaven 2026 Toddler Bath Tub for Shower Portable Bathtub for Kids Toddler Thickened Toddler Bathtub Foldable Portable Travel & Shower Ready Easy to Clean Ocean Theme 12M-5Y
- Price
- $36.53
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 1mo ago

Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Pink
- Price
- $33.72
- Rating
- 4.4/5
- Reviews
- 1,141
- Age
- 4mo ago

Wanchouse Collapsible Baby Bathtub for Newborn to Toddler Foldable Toddler Bathtub with Drain Plug Non-Slip Portable Infant Bath Tub for Travel Storage Outdoor Use Milky Pink
- Price
- $22.22
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 5mo ago

MORAIS Toddler Bathtub Collapsible & Portable Foldable Baby Bath Tub for Shower & Travel Dual Drain Plug with Thick Padded Bottom Easy to Clean Space-Saving Tub 12 Months+
- Price
- $29.42
- Rating
- 4.8/5
- Reviews
- 48
- Age
- 5mo ago

Collapsible Baby Bathtub Portable Toddler Bathtub with Dual Drain Foldable Baby Bath Tub for Shower Without Assembly Small Water Play Pool for Travel & Home Age 1-5
- Price
- $27.58
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
31 rising
Sellers
41
Est. top-5 brand share
52%
Top 20: 91%
Est. top-5 click share
43%
Top 20: 84%
Open market
43%
- Ingenuity16%
- FunTankie14%
- Jollcma8%
- SHNUGGLE8%
- Stokke6%
- Bella's Friends Life5%
Demand
Toddler Tub search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Toddler Tub search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toddler tub78K/yr
- bathtub toddler12K/yr
- bathtub for toddler9K/yr
- bath tub for toddlers7K/yr
- bathtub for toddlers5K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Tub
We read the reviews and the return reasons for every product selling here.
“LEAKS BADLY”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Tub questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









