toddler tub
Skip itA small market ($74K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.51avg listing price — sweet spot $15–$100
Price range
Incredible$16.11–$76.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,233.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.7%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 110K searches
According to Flapen's Amazon United States niche tracking, toddler tub is a $74K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 52% of demand. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
toddler tub market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $67K–$84K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 84%
- Out of stock
- 6.7%
- Avg brand age
- 35 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
31 rising
Sellers
41
Top-5 brand share
52%
Top 20: 91%
Top-5 click share
43%
Top 20: 84%
Open market
43%
- Ingenuity16%
- FunTankie14%
- Jollcma8%
- SHNUGGLE8%
- Stokke6%
- Bella's Friends Life5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top toddler tub search terms
- toddler tub78K/yr
- bathtub toddler12K/yr
- bathtub for toddler9K/yr
- bath tub for toddlers7K/yr
- bathtub for toddlers5K/yr
Top toddler tub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toddler Bath Tub for Shower Portable Baby Bathtub Foldable Kids Bathtub Portable Travel & Shower Ready Easy to Clean Sturdy & Thick Fits Ages 1-3
FunTankie$25.034.3★246 rev
Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Green
Ingenuity$31.574.4★1,141 rev
Collapsible Baby Bathtub Toddler Bathtub with a Drain Plug Folded for Storage Without Assembly Suitable for Newborns to Toddlers Portable Bathtub for Outdoor Travel Green
Jollcma$29.354.7★245 rev
Baby Bathtub for 6M-3Y Toddler Baby Shower Gifts & Registry Search for Boys Girls Collapsible & Portable Bathtub for Beach Vacation Travel Bath Essentials for Toddler Newborn Kids
Bella's Friends Life$20.774.9★41 rev
Stokke Flexi Bath X-Large Baby Bathtub White Grey - 31.5 x 15.7 x 9.4 in - Best for Infants & Toddlers - Lightweight Foldable & Easy to Store - Convenient to Use at Home or Traveling
Stokke$69.774.6★2,124 rev
Newest
by launch date
WaveHaven 2026 Toddler Bath Tub for Shower Portable Bathtub for Kids Toddler Thickened Toddler Bathtub Foldable Portable Travel & Shower Ready Easy to Clean Ocean Theme 12M-5Y
WaveHaven$36.5320 rev
Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Pink
Ingenuity$33.721,141 rev
Wanchouse Collapsible Baby Bathtub for Newborn to Toddler Foldable Toddler Bathtub with Drain Plug Non-Slip Portable Infant Bath Tub for Travel Storage Outdoor Use Milky Pink
Wanchouse$22.2254 rev
MORAIS Toddler Bathtub Collapsible & Portable Foldable Baby Bath Tub for Shower & Travel Dual Drain Plug with Thick Padded Bottom Easy to Clean Space-Saving Tub 12 Months+
MORAIS$29.4248 rev
Collapsible Baby Bathtub Portable Toddler Bathtub with Dual Drain Foldable Baby Bath Tub for Shower Without Assembly Small Water Play Pool for Travel & Home Age 1-5
KJYIOY$27.5839 rev
Trending
90-day click momentumMORAIS Toddler Bathtub Collapsible & Portable Foldable Baby Bath Tub for Shower & Travel Dual Drain Plug with Thick Padded Bottom Easy to Clean Space-Saving Tub 12 Months+
MORAIS$29.424.8★
Baby Bathtub for 6M-3Y Toddler Baby Shower Gifts & Registry Search for Boys Girls Collapsible & Portable Bathtub for Beach Vacation Travel Bath Essentials for Toddler Newborn Kids
Bella's Friends Life$20.774.9★
Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Pink
Ingenuity$33.724.4★
WaveHaven 2026 Toddler Bath Tub for Shower Portable Bathtub for Kids Toddler Thickened Toddler Bathtub Foldable Portable Travel & Shower Ready Easy to Clean Ocean Theme 12M-5Y
WaveHaven$36.534.9★
Collapsible Baby Bathtub Portable Toddler Bathtub with Dual Drain Foldable Baby Bath Tub for Shower Without Assembly Small Water Play Pool for Travel & Home Age 1-5
KJYIOY$27.584.4★
What buyers say about toddler tub
What buyers praise and complain about, mined from review topics.What buyers love
“I really love the size”
“Easy peasy”
“Nice and portable”
“saving space”
“Excellent quality”
“Easy to Clean”
“It's very sturdy”
“Durable material”
“Good value for price”
“Its made their bath time fun”
What buyers complain about
“LEAKS BADLY”
“Big”
“Not very durable”
“Is not stable”
“Chemical smell”
“the water just keeps seeping out”
“Not for Newborns - 6 mo”
“Low Quality for the Price”
“Hard to Dry”
“Waste of money”
Top return reasons
Common questions
- Is toddler tub profitable to sell on Amazon United States?
- The niche generates $74K/yr across 38 tracked products. 13 of 17 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the toddler tub niche?
- 31 brands and 41 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in toddler tub?
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Durability. The return rate is 4.7%.
- When does demand for toddler tub peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the toddler tub niche?
- Listings span $16.11–$76.34; the average listing price is $33.51 (sweet spot $15–$100). The average incumbent carries 2,234 reviews — the moat a new listing must climb.