toddler swing
Launch itA $1.5M/yr market growing +33.2% this quarter with returns at 2.0% — clears our launch bar.
Avg price
Incredible$42.80avg listing price — sweet spot $15–$100
Price range
Incredible$14.96–$82.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.5M$1.5M/yr · 2.2M searches
Returns
Good2.0%return rate — above 6% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+33.2%90-day search growth — must beat 0% to launch
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,931.11avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, toddler swing is a $1.5M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Mar–Apr–May. Verdict: Launch it — 59/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- $1.7M–$2.1M
- units × avg price
- Launch success
- —
- 2 of 3 new (360d)
- Conversion rate
- 1.6%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 5.9%
- Avg brand age
- 43 months
- Avg seller age
- 150 days
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
42
Top-5 brand share
70%
Top 20: 97%
Top-5 click share
48%
Top 20: 86%
Open market
27%
- Little Tikes42%
- Swurfer16%
- Step25%
- DECORLIFE4%
- Take Me Away4%
- Sportspower4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +33.2% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 3.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Little Tikes Snug n Secure Blue Swing with Adjustable Straps 2-in-1 for Baby and Toddlers Ages 9 Months - 4 Years
Little Tikes$22.774.8★34,716 rev
Little Tikes 2-in-1 Snug n Secure Swing Magenta
Little Tikes$25.564.8★19,945 rev
Little Tikes Snug n Secure Pink Swing with Adjustable Straps 2-in-1 for Baby and Toddlers Ages 9 Months - 4 Years 16D x 16.3W x 17H
Little Tikes$25.984.8★19,945 rev
Swurfer Coconut Toddler Swing Comfy Baby Outdoor 3- Point Adjustable Safety Harness Secure Safe Quick Locking System Blister-Free Rope Easy Installation Ages 9 Months and Up Ivo White
Swurfer$37.184.7★4,717 rev
Step2 Infant to Toddler Swing Baby Outdoor Swing Backyard Bucket Style Swing Seat Secure Harness Outside Weather-Resistant Rope Attach to Playset For Toddlers 9 Months -3 Years Old
Step2$43.274.8★5,854 rev
Newest
by launch date
2-in-1 Snug n Secure Swing - Red with White Bar Ages 9 Months to 4 Years
Little Tikes$26.9219,945 rev
Jenaai Toddler Swing Cushion Baby Swings Outdoor Seat Insert Pad Compatible with Swings for Toddlers Age 1-3 Detachable Machine and Washable(Not Included Swing)(Dinosaurs)
Jenaai$26.0141 rev
Comfy Toddler Swing Seat Heavy-Duty Canvas Hanging Tree Baby Swings
CROSDE$26.7065 rev
Wooden Hanging Baby Swing with Soft Safety Belt Cozy Infant Swing Seat for Indoor & Outdoor Use Adjustable Height Includes Mounting Hardware Suitable for Babies & ToddlersFox-Themed in Gray
AskCat$34.5794 rev
little dove High Back Full Bucket Toddler Swing with Coated Chains & Triangle Dip Pinch Protection for Safety Baby Swing Outdoor with Locking Buckles Toddler Bucket Swing for Backyard Playground Green
little dove$34.92250 rev
Trending
90-day click momentum2-in-1 Snug n Secure Swing - Red with White Bar Ages 9 Months to 4 Years
Little Tikes$26.924.8★
Baby Sun Hat 2-5 Years
MaxNova$14.964.8★
Swurfer Coconut Toddler Swing Comfy Baby Swing Outdoor 3-Point Adjustable Safety Harness Secure Safe Quick Click Locking System Blister-Free Rope Easy Installation Ages 6-36 Months Rose Pink
Swurfer$38.374.7★
Tislly Baby Swing Outdoor Indoor for Infants to Toddlers Portable Adjustable Baby Porch Swing with 5-Point Safety Belt Tree Hanging Chair for Door Garden Backyard
Tislly$59.404.6★
Jenaai Toddler Swing Cushion Baby Swings Outdoor Seat Insert Pad Compatible with Swings for Toddlers Age 1-3 Detachable Machine and Washable(Not Included Swing)(Dinosaurs)
Jenaai$26.014.0★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made product”
“Very sturdy”
“Fun for toddlers”
“It's held up really well”
“Worth It”
“Comfortable and safe”
“fit was great”
“Ease to assemble”
“easy to move”
“It looks exactly as pictured”
What buyers complain about
“Really Small”
“Broke within the first month”
“Strap broke less than a month after buying”
“it is uncomfortable”
“its super wobbly”
“the setup takes some time and adjustments”
“Not as great as it seems”
“the picture is deceiving”
“they came yellow”
“the lack of cushioning kind of defeats the purpose”
Top return reasons
Common questions
- Is toddler swing profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 35 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +33.2%. Flapen's verdict: Launch it (59/100).
- How competitive is the toddler swing niche?
- 24 brands and 42 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in toddler swing?
- Top complaints mined from reviews: Size-Overall, Durability, Strap/String Quality. The return rate is 2.0%.
- When does demand for toddler swing peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 3.3× the quietest.
- What does it cost to enter the toddler swing niche?
- Listings span $14.96–$82.37; the average listing price is $42.80 (sweet spot $15–$100). The average incumbent carries 4,931 reviews — the moat a new listing must climb.
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