Toddler Plates

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

3.4M

Growth, 90 days vs prior 90

-17.1%

Conversion, latest week

3.6%

Market size, estimated

$2.1Ma year

Peak month

January1.3× the quietest month

Top search term

toddler plates695K searches a year

Listings sell for $16.94 on average, from $6.83 to $36.39. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At $16.94 that is $34K to $42K a year per listing.

Average price

$16.94inside the $15 to $100 sweet spot

Price range

$6.83–$36.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

2,000–2,500

Revenue per listing a year

$34K–$42K

Returns

1.5%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #28 within Solid Feeding. It carries 3,634 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#28in Solid Feeding

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

3,634per listing

Listings tracked

56

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

39 months