Toddler Pillow

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

4.5%

Market size, estimated

$2.4Ma year

Peak month

November1.6× the quietest month

Top search term

toddler pillow1.5M searches a year

Listings sell for $20.17 on average, from $9.83 to $39.37. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $20.17 that is $101K to $121K a year per listing.

Average price

$20.17inside the $15 to $100 sweet spot

Price range

$9.83–$39.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

5,000–6,000

Revenue per listing a year

$101K–$121K

Returns

1.8%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #8 within Bedding. It carries 10,797 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#8in Bedding

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

10,797per listing

Listings tracked

22

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months