Toddler Perfume for Girls
FailShoppers spend an estimated $55K a year here, so Toddler Perfume for Girls is a Fail.
- Flapen Score
- 46 / 100Top 41% of 2,472 Baby Products niches · +2 vs the category median of 4446
- Market size
- $55K/yr123K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 51%top-5 click share · 17 brands · 205 sellers
Flapen Score
Toddler Perfume for Girls against its category
The dotted line is the Baby Products average. Past it, Toddler Perfume for Girls is stronger. Inside it, weaker.
Market
The Toddler Perfume for Girls market on Amazon at a glance
Shoppers on Amazon United States searched for Toddler Perfume for Girls 123K times last year and spent an estimated $55K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 123K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $55Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- childrens fragrance35K searches a year
02 · Price
A sale here is worth $20.70.
Listings sell for $20.70 on average, from $4.97 to $45.02. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $20.70 that is $0 to $2K a year per listing.
- Average price
- $20.70inside the $15 to $100 sweet spot
- Price range
- $4.97–$45.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #159 within Baby Care. It carries 894 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 94%
- Out of stock, average day
- 3.6%
- Average rank
- #159in Baby Care
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 894per listing
- Listings tracked
- 36
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Toddler Perfume for Girls products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Minnie Mouse Disney Fragrance for Kids Eau de Toilette EDT 3.4oz 100ml Perfume Spray Made in Spain by Air Val International
- Price
- $14.27
- Rating
- 4.6/5
- Reviews
- 1,507
- Age
- 23y ago

Baby Jolie Memory for Babies Alcohol Free Cologne Kids Perfume Safe for Baby | 1.7 oz | 50ml
- Price
- $39.29
- Rating
- 4.6/5
- Reviews
- 1,129
- Age
- 7y ago

Jafra Tender Moments Fresh Baby Cologne 3.3 Fl oz
- Price
- $16.91
- Rating
- 4.8/5
- Reviews
- 778
- Age
- 13y ago

Disney Frozen Ii Eau De Toilette Spray or Girls 3.4 Ounce
- Price
- $15.05
- Rating
- 4.6/5
- Reviews
- 1,255
- Age
- 6y ago

Grisi RICITOS ORO COLOGNE 100 ML
- Price
- $7.54
- Rating
- 4.6/5
- Reviews
- 1,585
- Age
- 9y ago
Trending
estimated 90-day click momentum
Jafra Tender Moments Fresh Baby Cologne 3.3 Fl oz
- Price
- $16.91
- Rating
- 4.8/5
- Reviews
- 778
- Age
- 13y ago

Baby Jolie Baby Body Wash Kids Hair and Body Wash for Babies & Newborn 2-in-1 Shampoo + Soap | 7.5oz | 221ml (3)
- Price
- $30.22
- Rating
- 4.5/5
- Reviews
- 190
- Age
- 8y ago

TOUS Baby Cologne for Girls. Floral Fresh Powdery Perfume Gentle Scent for Babies & Toddlers. Ideal Baby Gift 3.4 Fl Oz
- Price
- $45.02
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 2y ago

Baby Jolie Tear-Free Bath Essentials for Infants and Toddlers | Shampoo 7.5oz + Hair Conditioner 7.5oz
- Price
- $22.18
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 6y ago

Baby Jolie Memory for Babies Alcohol Free Cologne Kids Perfume Safe for Baby | 1.7 oz | 50ml
- Price
- $39.29
- Rating
- 4.6/5
- Reviews
- 1,129
- Age
- 7y ago
Newest
by launch date
Nova Scents| Baby Cologne| Baby Perfume| Alcohol Free Hypoallergenic Paraben Free| Floral Fresh Powdery| Gentle Scent for Babies & Toddlers| 1.7oz 50 ml- Cuddly Moments
- Price
- $29.92
- Rating
- 4.0/5
- Reviews
- 120
- Age
- 1y ago

Iolys Jjafra Tender Moments Baby Cologne for boys girls Jjafra baby perfume for newborn Alcohol FREE Paraben Colonia para bebe recien nacido kids Perfume para bebe toddler colonia para nios PK 1
- Price
- $17.33
- Rating
- 4.7/5
- Reviews
- 400
- Age
- 1y ago

Disney Kids Moana Eau de Toilette 3.4 Oz Spray
- Price
- $15.46
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 1y ago

Evereden Fragrance Hair and Body Mist - Darling: Clean and Vegan Collectible Hair and Body Spray for Teen Girls - Amplify Your Self Expression with Iconic Scents in Aesthetic Bottles
- Price
- $22.07
- Rating
- 4.7/5
- Reviews
- 296
- Age
- 1y ago

Zara Kids Barbe Girls Perfume Fragrance Spray EDT Eau De Toilette 60 ML (2.02 FL. OZ)
- Price
- $33.59
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 flat
Sellers
205
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 85%
Open market
16%
- Baby Jolie26%
- AIR-VAL INTERNATIONAL21%
- Disney15%
- JAFRA12%
- TOUS5%
- Ricitos de Oro5%
- Open — no brand owns it (11 brands, 16%)
Demand
Toddler Perfume for Girls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Toddler Perfume for Girls search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- childrens fragrance35K/yr
- toddler perfume for girls26K/yr
- toddler perfume18K/yr
- baby jolie9K/yr
- toddler girl perfume10K/yr
- fragancias para nios7K/yr
- perfume para nias de 3 aos5K/yr
- perfume for toddler girls5K/yr
- baby jolie perfume4K/yr
- parfum for kids6K/yr
Reviews and returns
What reviews say buyers love and hate about Toddler Perfume for Girls
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toddler Perfume for Girls questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









