toddler open cup
Skip itA small market ($90K/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good$13.13avg listing price — sweet spot $15–$100
Price range
Good$4.47–$29.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,413.81avg incumbent reviews — the moat a new listing must climb
Market size
Bad$90K$90K/yr · 158K searches
According to Flapen's Amazon United States niche tracking, toddler open cup is a $90K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
toddler open cup market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $79K–$105K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 9.2%
- Avg brand age
- 45 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
23
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
29%
- Dr. Brown's24%
- Munchkin16%
- Reflo14%
- WeeSprout7%
- LuckyZone6%
- Zak Designs5%
Demand
Weekly Amazon search volume, last 38 weeks — -1.9% search growth over the last 90 days.Top toddler open cup search terms
- toddler open cup47K/yr
- open cups for toddlers 1-329K/yr
- toddler cups open26K/yr
- open cups for toddlers8K/yr
- toddler open cups15K/yr
- kids open cups10K/yr
- open drinking cups for toddlers7K/yr
- open cup for toddler6K/yr
- open toddler cup5K/yr
- open cup toddler5K/yr
Top toddler open cup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Browns Toddler Tumblers Stackable Open Training Cups BPA-Free 18m+ 4-Pack
Dr. Brown's$4.474.8★902 rev
Munchkin Splash Toddler Cups with Training Lids Open Cup Drinking for Kids 18 Months and Up 7 Ounce 4 Pack Blue/Green/Pink Purple
Munchkin$12.084.6★22,608 rev
BUNDLE: Reflo Smart Cup (Clear 1-Pack) Open Training Cup Toddler Cup 360 Control-Flow AND free training and use e-guide via QR code on packaging.
Reflo$9.994.4★8,891 rev
LuckyZone Wheat Straw Unbreakable Cup (12 oz) - Reusable Drinking Glasses Set of 5 - Dishwasher Safe Tumbler - BPA Free & Eco-Friendly (5Pcs)
LuckyZone$9.964.7★2,329 rev
Reflo Smart Cup (Green 1-Pack) Open Training Cup Toddler Cup No Suction 6oz 360 Control-Flow USA MADE Premium High-Impact Plastic
Reflo$9.984.4★8,891 rev
Newest
by launch date
MASTERCOOK 6 Pcs. Small Reusable Cups 8 oz Unbreakable Drinking Glasses -Toddler Cups for Water Juice MilkBPA Free Stackable Tumblers Plastic Cup set for Kitchen Picnics Parties- Kid-Friendly
MASTERCOOK$7.29231 rev
Elk and Friends Stainless Steel Kids + Toddler Drinking Cups | 12oz Tumblers with Colored Base | Durable + Stackable | Travel Camping + Outdoors | Dishwasher Safe | 4 Pack
Elk and Friends$24.80138 rev
Dulce Worlds SUGARCANE Kids Cup 10 oz - 5 Pack USDA & LFGB Certified Toddler Cup - BPA Free - Dishwasher Safe Reusable Unbreakable - Gray Pink
Dulce Worlds$16.22593 rev
PLASKIDY Kids Plastic Cups Set of 12 Toddler Cups 8 Ounce Children Drinking Tumblers - Reusable Dishwasher Safe BPA Free
PLASKIDY$10.14142 rev
WeeSprout Bamboo Toddler Cups 10 oz Set of Four Babies Big Kids & Toddlers Made With All Natural Bamboo Dishwasher Safe (Pastel Blue Mint Purple & Pink 10 oz (Without Lids))
WeeSprout$14.943,212 rev
Trending
90-day click momentumWeeSprout Bamboo Toddler Cups 10 oz Set of Four Babies Big Kids & Toddlers Made With All Natural Bamboo Dishwasher Safe (Pastel Blue Mint Purple & Pink 10 oz (Without Lids))
WeeSprout$14.944.1★
Elk and Friends Stainless Steel Kids + Toddler Drinking Cups | 12oz Tumblers with Colored Base | Durable + Stackable | Travel Camping + Outdoors | Dishwasher Safe | 4 Pack
Elk and Friends$24.804.6★
Dr. Browns Toddler Tumblers Stackable Open Training Cups BPA-Free 18m+ 4-Pack
Dr. Brown's$4.474.8★
Wrova Wheat Straw Cups 6 PCS Good Alternative to Plastic Reusable Cups 12 oz Unbreakable Drinking Cup Reusable Dishwasher Safe Water Plastic Glasses with 6 Colors
Wrova$13.674.5★
Zak Designs Bluey Nesting Tumbler Set Includes Durable Plastic Cups with Variety Artwork Fun Drinkware is Perfect for Kids (14.5 oz 4-Pack Non-BPA)
Zak Designs$17.854.8★
What buyers say about toddler open cup
What buyers praise and complain about, mined from review topics.What buyers love
“Good size”
“They dont leak”
“Its very affordable for the quality you get”
“They are easy to wash”
“holding up good”
“Easy to use”
“Attractive colors”
“Good price”
“Exactly as pictured”
“Washed well in dishwasher”
What buyers complain about
“They leak”
“break easily”
“Not easy to open”
“Too big”
“Doesnt work”
“Definitely NOT toddler proof”
“the designs are rubbing off no matter how careful we are”
“theres not enough grip to twist it off”
“I thought the would be pretty hard to break because of the material and this brand is a good one and pretty spendy”
“Warning: I suggest handwashing these”
Top return reasons
Common questions
- Is toddler open cup profitable to sell on Amazon United States?
- The niche generates $90K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the toddler open cup niche?
- 17 brands and 23 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in toddler open cup?
- Top complaints mined from reviews: Leak-Proof, Durability, Ease Of Use. The return rate is 1.5%.
- What does it cost to enter the toddler open cup niche?
- Listings span $4.47–$29.84; the average listing price is $13.13 (sweet spot $15–$100). The average incumbent carries 5,414 reviews — the moat a new listing must climb.