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Toddler Hooded Bath Towel

Fail

Shoppers spend an estimated $49K a year here, so Toddler Hooded Bath Towel is a Fail.

Flapen Score
46
46 / 100
Top 41% of 2,472 Baby Products niches · +2 vs the category median of 44
Market size
$49K/yr151K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
37%top-5 click share · 26 brands · 31 sellers

Flapen Score

Toddler Hooded Bath Towel against its category

The dotted line is the Baby Products average. Past it, Toddler Hooded Bath Towel is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Hooded Bath Towel market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Hooded Bath Towel 151K times last year and spent an estimated $49K. The top 5 brands take 66% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
1.6%
Market size, estimated
$49Ka year
Top search term
toddler hooded towel40K searches a year

02 · Price

A sale here is worth $20.28.

Listings sell for $20.28 on average, from $7.57 to $31.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.28 that is $0 to $2K a year per listing.

Average price
$20.28inside the $15 to $100 sweet spot
Price range
$7.57–$31.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #40 within Baby Care. It carries 1,868 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#40in Baby Care
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,868per listing
Listings tracked
49

04 · Newcomers

9 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
9Amazon's first-year sales bar
Average brand age
35 months

Products

Top Toddler Hooded Bath Towel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

31

Top-5 brand share

66%

Top 20: 96%

Top-5 click share

37%

Top 20: 77%

Open market

30%

  • Brand 142%
  • Brand 210%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Toddler Hooded Bath Towel search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Toddler Hooded Bath Towel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler hooded towel40K/yr
  • hooded toddler towel10K/yr
  • keababies towel11K/yr
  • hooded toddler bath towel13K/yr
  • toddler towels for girl19K/yr
  • toddler hooded towels9K/yr
  • hooded towels for toddlers 1-37K/yr
  • hooded towel for toddler7K/yr
  • keababies hooded baby towel4K/yr
  • toddler bath towels with hood9K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Hooded Bath Towel

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Soft Feel”
11%of negative reviews mention “Size-Overall”
1.7%of orders come back
“They are large”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Toddler Hooded Bath Towel questions

Answered from the same tracked data.