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Toddler Duvet Cover

Fail

Shoppers spend an estimated $16K a year here, so Toddler Duvet Cover is a Fail.

Flapen Score
41
41 / 100
Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 44
Market size
$16K/yr94K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
37%top-5 click share · 20 brands · 25 sellers

Flapen Score

Toddler Duvet Cover against its category

The dotted line is the Baby Products average. Past it, Toddler Duvet Cover is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Duvet Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Duvet Cover 94K times last year and spent an estimated $16K. The top 5 brands take 64% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
0.4%
Market size, estimated
$16Ka year
Peak month
November2.2× the quietest month
Top search term
toddler duvet cover30K searches a year

02 · Price

A sale here is worth $37.35.

Listings sell for $37.35 on average, from $14.61 to $93.75. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $37.35 that is $0 to $4K a year per listing.

Average price
$37.35inside the $15 to $100 sweet spot
Price range
$14.61–$93.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #66 within Bedding. It carries 384 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#66in Bedding
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
384per listing
Listings tracked
49

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Toddler Duvet Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

25

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

37%

Top 20: 76%

Open market

30%

  • Brand 122%
  • Brand 216%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Toddler Duvet Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Toddler Duvet Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler duvet cover30K/yr
  • crib duvet cover24K/yr
  • toddler duvet17K/yr
  • crib duvet9K/yr
  • baby duvet5K/yr
  • toddler bed duvet cover5K/yr
  • baby duvet cover3K/yr
  • toddler duvet cover crib size187/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Duvet Cover

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
10%of negative reviews mention “Size-Overall”
5.3%of orders come back
“The quilt seems a little on the smaller side”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toddler Duvet Cover questions

Answered from the same tracked data.