Toddler Bottle with Straw

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months

207K

Growth, 90 days vs prior 90

-13.4%

Conversion, latest week

5.5%

Market size, estimated

$136Ka year

Peak month

July1.5× the quietest month

Top search term

bottle transition sippy cup for milk30K searches a year

Listings sell for $12.00 on average, from $5.52 to $33.06. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $12.00 that is $1K to $3K a year per listing.

Average price

$12.00under the $15 to $100 sweet spot

Price range

$5.52–$33.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.0%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #36 within Bottle-Feeding. It carries 7,557 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#36in Bottle-Feeding

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

7,557per listing

Listings tracked

44

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

45 months