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Toddler Bibs 2-4 Years

Fail

Prices span $6.84–$13.94, mostly outside the sweet spot, so Toddler Bibs 2-4 Years is a Fail.

Flapen Score
36
36 / 100
Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 44
Market size
$581K/yr1.1M searches / yr
90-day growth
-10.9%search demand this quarter
Competition
70%top-5 click share · 6 brands · 18 sellers

Flapen Score

Toddler Bibs 2-4 Years against its category

The dotted line is the Baby Products average. Past it, Toddler Bibs 2-4 Years is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Bibs 2-4 Years market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Bibs 2-4 Years 1.1M times last year and spent an estimated $581K. The top 5 brands take 97% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $581K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
5.8%
Market size, estimated
$581Ka year
Peak month
January2.0× the quietest month
Top search term
silicone bibs336K searches a year

02 · Price

A sale here is worth $9.55.

Listings sell for $9.55 on average, from $6.84 to $13.94. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $9.55 that is $38K to $48K a year per listing.

Average price
$9.55under the $15 to $100 sweet spot
Price range
$6.84–$13.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$38K–$48K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Bibs & Burp Cloths. It carries 7,504 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Bibs & Burp Cloths
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
7,504per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Toddler Bibs 2-4 Years products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

18

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 215%
  • Brand 313%
  • Brand 413%
  • Brand 56%
  • Brand 63%

Demand

Toddler Bibs 2-4 Years search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Toddler Bibs 2-4 Years search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone bibs336K/yr
  • silicone bibs for babies159K/yr
  • silicone bib103K/yr
  • silicone baby bibs56K/yr
  • mushie bib50K/yr
  • pandaear33K/yr
  • toddler bibs 2-4 years39K/yr
  • baby silicone bibs33K/yr
  • silicone bibs for toddlers 1-334K/yr
  • baby bibs silicone26K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Bibs 2-4 Years

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Cleaning”
13%of negative reviews mention “Size-Overall”
1.4%of orders come back
“A little small for toddlers”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toddler Bibs 2-4 Years questions

Answered from the same tracked data.