Is toddler bathtub profitable to sell on Amazon United States?

The niche generates $531K/yr across 40 tracked products. 12 of 16 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the toddler bathtub niche?

27 brands and 38 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in toddler bathtub?

Top complaints mined from reviews: Leak-Proof, Size-Overall, Durability. The return rate is 4.9%.

When does demand for toddler bathtub peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the toddler bathtub niche?

Listings span $16.11–$100.77; the average listing price is $41.61 (sweet spot $15–$100). The average incumbent carries 1,850 reviews — the moat a new listing must climb.

toddler bathtub

Worth a look

Shows a sweet-spot price point ($41.61 avg), but weak search conversion (2.0%) keeps it on the watch list.

Avg price

Incredible$41.61

avg listing price — sweet spot $15–$100

Price range

Great$16.11–$100.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Market size

Good$531K

$531K/yr · 635K searches

Review moat

Okay1,850.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.4%

90-day search growth — must beat 0% to launch

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, toddler bathtub is a $531K/yr Amazon United States market (635K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

toddler bathtub market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $416K–$520K; units × avg price
Conversion rate: 2.0%
Avg BSR: #41
Page quality: 0%
Prime: 95%
Sponsored: 90%
Out of stock: 7.7%
Avg brand age: 38 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 flat

Sellers

Top-5 brand share

65%

Top 20: 95%

Top-5 click share

43%

Top 20: 83%

Open market

31%

Stokke29%
Ingenuity14%
FunTankie10%
Jollcma7%
SHNUGGLE6%
Frida4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top toddler bathtub search terms

toddler bathtub222K/yr -19.3%1.8% conv.
toddler bath tub62K/yr +33.7%1.1% conv.
toddler tub78K/yr -6.9%1.7% conv.
stokke flexi bath50K/yr +22.6%1.9% conv.
toddler tub for shower43K/yr +43.6%0.8% conv.
toddler bathtub for shower31K/yr +96.8%0.7% conv.
stokke bathtub30K/yr -5.5%1.9% conv.
toddler bath tub for shower13K/yr -2.9%1.8% conv.
kid bathtub for shower11K/yr +6.5%0.5% conv.
collapsible toddler bathtub12K/yr -1.9%2.1% conv.

All search terms

Top toddler bathtub products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stokke Flexi Bath X-Large Baby Bathtub White Grey - 31.5 x 15.7 x 9.4 in - Best for Infants & Toddlers - Lightweight Foldable & Easy to Store - Convenient to Use at Home or Traveling

Stokke$69.774.6★2,124 rev

Toddler Bath Tub for Shower Portable Baby Bathtub Foldable Kids Bathtub Portable Travel & Shower Ready Easy to Clean Sturdy & Thick Fits Ages 1-3

FunTankie$25.034.3★246 rev

Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Green

Ingenuity$31.574.4★1,141 rev

Collapsible Baby Bathtub Toddler Bathtub with a Drain Plug Folded for Storage Without Assembly Suitable for Newborns to Toddlers Portable Bathtub for Outdoor Travel Green

Jollcma$29.354.7★245 rev

Stokke Flexi Bath Bundle Sandy Beige - Foldable Baby Bathtub + Newborn Support - Durable & Easy to Store - Convenient to Use at Home or Traveling - Best for Newborns & Babies Up to 48 Months

Stokke$76.564.5★594 rev

Newest

by launch date

Ingenuity Tuckaway Toddler Folding Tub Converts Shower to Tub Folds to Store Easy to Clean No Assembly Required Portable Baby Bathtub for Travel 12M-5Y Pink

Ingenuity$33.721,141 rev

4mo ago

MORAIS Toddler Bathtub Collapsible & Portable Foldable Baby Bath Tub for Shower & Travel Dual Drain Plug with Thick Padded Bottom Easy to Clean Space-Saving Tub 12 Months+

MORAIS$29.4248 rev

5mo ago

UNCLE WU Foldable Baby Bathtub for Toddlers Portable Collapsible Bath Tub

UNCLE WU$28.1983 rev

6mo ago

Baby Bathtub with Inflatable Top Edge Extra Stable Infant Bath Tub Collapsible & Portable for Baby Bath Time No Tilt Design for 12M-6Y Toddler No Assembly for Travel Shower

chumoasis$35.4164 rev

6mo ago

Disney Baby Minnie Mouse Tuckaway Toddler Folding Tub Converts Shower to Bathtub Folds to Store Easy to Clean Portable Baby Bathtub for Travel 12M-5Y

Ingenuity$34.571,141 rev

7mo ago

What buyers say about toddler bathtub

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall12%

“I really love the size”

Ease Of Use11%

“Easy peasy”

Portability7%

“Nice and portable”

Quality-Overall6%

“Excellent quality”

Ease Of Cleaning6%

“Easy to Clean”

Storage Capacity6%

“saving space”

Strength5%

“the materials seem sturdy”

Durability5%

“Durable material”

Value For Money3%

“Best money ever spent”

Fun/Entertainment Experience3%

“Its made their bath time fun”

What buyers complain about

Leak-Proof10%

“LEAKS BADLY”

Size-Overall9%

“Big”

Durability5%

“Not very durable”

Value For Money4%

“Waste of money”

Smell3%

“Chemical smell”

Grip3%

“Slippery not good”

Strength3%

“Is not stable”

Quality-Overall3%

“Poor quality”

Age Suitability3%

“Not good for newborns”

Comfort-Overall3%

“the baby is not in a comfortable position”

Top return reasons

Size-Overall40%

Leak-Proof6%

Advertised Vs Actual Product5%

Material Quality4%

Age Suitability4%

Product Condition4%

Strength4%

Functionality-Overall4%