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Toddler Bathtub

Maybe

Products sell for $41.61 on average, inside the sweet spot. But buyers convert on only 2.0% of searches, so Toddler Bathtub is a Maybe.

Flapen Score
51
51 / 100
Top 21% of 2,472 Baby Products niches · +7 vs the category median of 44
Market size
$531K/yr635K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
43%top-5 click share · 27 brands · 38 sellers

Flapen Score

Toddler Bathtub against its category

The dotted line is the Baby Products average. Past it, Toddler Bathtub is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Bathtub market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Bathtub 635K times last year and spent an estimated $531K. The top 5 brands take 65% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 635K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $531K a year.

Searches, last 12 months
635K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
2.0%
Market size, estimated
$531Ka year
Peak month
February1.2× the quietest month
Top search term
toddler bathtub222K searches a year

02 · Price

A sale here is worth $41.61.

Listings sell for $41.61 on average, from $16.11 to $100.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $41.61 that is $10K to $21K a year per listing.

Average price
$41.61inside the $15 to $100 sweet spot
Price range
$16.11–$100.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$10K–$21K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #41 within Baby Care. It carries 1,850 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
95%
Out of stock, average day
7.7%
Average rank
#41in Baby Care
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,850per listing
Listings tracked
40

04 · Newcomers

12 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
12Amazon's first-year sales bar
Average brand age
38 months

Products

Top Toddler Bathtub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 flat

Sellers

38

Top-5 brand share

65%

Top 20: 95%

Top-5 click share

43%

Top 20: 83%

Open market

31%

  • Brand 129%
  • Brand 214%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Toddler Bathtub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Toddler Bathtub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler bathtub222K/yr
  • toddler bath tub62K/yr
  • toddler tub78K/yr
  • stokke flexi bath50K/yr
  • toddler tub for shower43K/yr
  • toddler bathtub for shower31K/yr
  • stokke bathtub30K/yr
  • toddler bath tub for shower13K/yr
  • kid bathtub for shower11K/yr
  • collapsible toddler bathtub12K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Bathtub

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Size-Overall”
10%of negative reviews mention “Leak-Proof”
4.9%of orders come back
“LEAKS BADLY”
A buyer, on “Leak-Proof”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Toddler Bathtub questions

Answered from the same tracked data.