Todale Baby Playpen
FailThe top 5 brands take 100% of clicks, so Todale Baby Playpen is a Fail.
- Flapen Score
- 22 / 100Ranks 2,415 of 2,472 Baby Products niches · −22 vs the category median of 4422
- Market size
- $3K/yr10K searches / yr
- 90-day growth
- -11.0%search demand this quarter
- Competition
- 91%top-5 click share · 4 brands · 7 sellers
Flapen Score
Todale Baby Playpen against its category
The dotted line is the Baby Products average. Past it, Todale Baby Playpen is stronger. Inside it, weaker.
Market
The Todale Baby Playpen market on Amazon at a glance
Shoppers on Amazon United States searched for Todale Baby Playpen 10K times last year and spent an estimated $3K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 22 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 10K
- Growth, 90 days vs prior 90
- -11.0%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $3Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- todale baby playpen6K searches a year
02 · Price
A sale here is worth $50.90.
Listings sell for $50.90 on average, from $30.82 to $106.29. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $50.90 that is $0 to $5K a year per listing.
- Average price
- $50.90inside the $15 to $100 sweet spot
- Price range
- $30.82–$106.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #56 within Activity & Entertainment. It carries 7,774 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #56in Activity & Entertainment
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 7,774per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Todale Baby Playpen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Huloo Sleep Baby Play Mat for Floor 1.3 Thick Elasti-Foam 5050 Playpen Mat for Tummy Time Non-Toxic Certified Water Repellent Soft Coral Velvet for Toddler Infant Kids Non-Slip Backing Safe for Crawling(Dark Grey)
- Price
- $32.31
- Rating
- 4.8/5
- Reviews
- 1,010
- Age
- 1y ago

Todale Baby Playpen - 50 x 50 x 27 in Grey Pack of 1 - Effortless Setup & Travel Crib for Baby - Ventilated Panels & Play Pen for Babies 6-12 Months - Foldable Play Pen for Toddlers 1-3
- Price
- $50.42
- Rating
- 4.4/5
- Reviews
- 10,965
- Age
- 5y ago

Todale Baby Play Pen - 50 x 50 x 27 in Black - Portable Foldable Play Pen for Babies & Toddlers with Anti-Slip Base & Breathable Mesh Panels
- Price
- $49.27
- Rating
- 4.4/5
- Reviews
- 10,965
- Age
- 5y ago

Blissful Diary Baby Play Mats for Floor 50x50 Crawling Mat for Playpen Thicken Soft Padding Foam Playmats for Babies and Toddlers Infants Foldable and Machine Washable Boho Design
- Price
- $30.82
- Rating
- 4.6/5
- Reviews
- 4,897
- Age
- 2y ago

Todale Baby Playpen - 79 x 70 in Gray - Foldable & Collapsible Playpen Yard with Mesh Panels & Safety Gate - Adjustable Extra Large Play Area for Babies & Toddlers
- Price
- $106.29
- Rating
- 4.4/5
- Reviews
- 10,965
- Age
- 5y ago
Trending
estimated 90-day click momentum
Todale Baby Play Pen - 50 x 50 x 27 in Black - Portable Foldable Play Pen for Babies & Toddlers with Anti-Slip Base & Breathable Mesh Panels
- Price
- $49.27
- Rating
- 4.4/5
- Reviews
- 10,965
- Age
- 5y ago

Huloo Sleep Baby Play Mat for Floor 1.3 Thick Elasti-Foam 5050 Playpen Mat for Tummy Time Non-Toxic Certified Water Repellent Soft Coral Velvet for Toddler Infant Kids Non-Slip Backing Safe for Crawling(Dark Grey)
- Price
- $32.31
- Rating
- 4.8/5
- Reviews
- 1,010
- Age
- 1y ago

Blissful Diary Baby Play Mats for Floor 50x50 Crawling Mat for Playpen Thicken Soft Padding Foam Playmats for Babies and Toddlers Infants Foldable and Machine Washable Boho Design
- Price
- $30.82
- Rating
- 4.6/5
- Reviews
- 4,897
- Age
- 2y ago

Todale Baby Playpen - 79 x 70 in Gray - Foldable & Collapsible Playpen Yard with Mesh Panels & Safety Gate - Adjustable Extra Large Play Area for Babies & Toddlers
- Price
- $106.29
- Rating
- 4.4/5
- Reviews
- 10,965
- Age
- 5y ago

Hiaksedt Baby Playpen 50x50 Inch Play Pens for Babies and Toddlers Baby Fence Play Yards for Indoor & Outdoor with Breathable Mesh Anti-Fall Playpen
- Price
- $40.16
- Rating
- 4.5/5
- Reviews
- 4,652
- Age
- 3y ago
Newest
by launch date
Huloo Sleep Baby Play Mat for Floor 1.3 Thick Elasti-Foam 5050 Playpen Mat for Tummy Time Non-Toxic Certified Water Repellent Soft Coral Velvet for Toddler Infant Kids Non-Slip Backing Safe for Crawling(Dark Grey)
- Price
- $32.31
- Rating
- 4.8/5
- Reviews
- 1,010
- Age
- 1y ago

Blissful Diary Baby Play Mats for Floor 50x50 Crawling Mat for Playpen Thicken Soft Padding Foam Playmats for Babies and Toddlers Infants Foldable and Machine Washable Boho Design
- Price
- $30.82
- Rating
- 4.6/5
- Reviews
- 4,897
- Age
- 2y ago

Todale Play Pen - 50 x 50 x 27 in Pink - Baby Playpen Play Yard with Breathable Mesh & Anti-Slip Base - Portable Crib & Foldable Playpen for Babies & Toddlers
- Price
- $47.07
- Rating
- 4.4/5
- Reviews
- 10,965
- Age
- 2y ago

Hiaksedt Baby Playpen 50x50 Inch Play Pens for Babies and Toddlers Baby Fence Play Yards for Indoor & Outdoor with Breathable Mesh Anti-Fall Playpen
- Price
- $40.16
- Rating
- 4.5/5
- Reviews
- 4,652
- Age
- 3y ago

Todale Baby Playpen - 50 x 50 x 27 in Grey Pack of 1 - Effortless Setup & Travel Crib for Baby - Ventilated Panels & Play Pen for Babies 6-12 Months - Foldable Play Pen for Toddlers 1-3
- Price
- $50.42
- Rating
- 4.4/5
- Reviews
- 10,965
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- TODALE46%
- Huloo Sleep44%
- Blissful Diary7%
- Hiaksedt4%
Demand
Todale Baby Playpen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7×
Reviews and returns
What reviews say buyers love and hate about Todale Baby Playpen
We read the reviews and the return reasons for every product selling here.
“Sizing is WAY smaller than advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Todale Baby Playpen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









