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Todale Baby Playpen

Fail

The top 5 brands take 100% of clicks, so Todale Baby Playpen is a Fail.

Flapen Score
22
22 / 100
Ranks 2,415 of 2,472 Baby Products niches · −22 vs the category median of 44
Market size
$3K/yr10K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
91%top-5 click share · 4 brands · 7 sellers

Flapen Score

Todale Baby Playpen against its category

The dotted line is the Baby Products average. Past it, Todale Baby Playpen is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Todale Baby Playpen market on Amazon at a glance

Shoppers on Amazon United States searched for Todale Baby Playpen 10K times last year and spent an estimated $3K. All 4 brands take every click. Demand peaks in Jul. Flapen scores it 22 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
0.7%
Market size, estimated
$3Ka year
Peak month
July1.7× the quietest month
Top search term
todale baby playpen6K searches a year

02 · Price

A sale here is worth $50.90.

Listings sell for $50.90 on average, from $30.82 to $106.29. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $50.90 that is $0 to $5K a year per listing.

Average price
$50.90inside the $15 to $100 sweet spot
Price range
$30.82–$106.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #56 within Activity & Entertainment. It carries 7,774 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#56in Activity & Entertainment
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
7,774per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Todale Baby Playpen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 244%
  • Brand 37%
  • Brand 44%

Demand

Todale Baby Playpen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Todale Baby Playpen

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
5.0%of orders come back
“Sizing is WAY smaller than advertised”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Todale Baby Playpen questions

Answered from the same tracked data.