Toasted Oats

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $411K a year.

Searches, last 12 months

269K

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

11.1%

Market size, estimated

$411Ka year

Peak month

October2.8× the quietest month

Top search term

earth best oatmeal cereal baby45K searches a year

Listings sell for $13.73 on average, from $3.44 to $42.51. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $13.73 that is $34K to $41K a year per listing.

Average price

$13.73under the $15 to $100 sweet spot

Price range

$3.44–$42.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,500–3,000

Revenue per listing a year

$34K–$41K

Returns

0.0%of orders · Amazon United States median 2.1%

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #279 within Baby Foods. It carries 2,910 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#279in Baby Foods

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

2,910per listing

Listings tracked

16

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

82 months