Toast Lamp
FailThe top 5 brands take 100% of clicks, so Toast Lamp is a Fail.
- Flapen Score
- 23 / 100Ranks 2,398 of 2,472 Baby Products niches · −21 vs the category median of 4423
- Market size
- $15K/yr52K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 8 sellers
Flapen Score
Toast Lamp against its category
The dotted line is the Baby Products average. Past it, Toast Lamp is stronger. Inside it, weaker.
Market
The Toast Lamp market on Amazon at a glance
Shoppers on Amazon United States searched for Toast Lamp 52K times last year and spent an estimated $15K. The top 5 brands take 100% of clicks. Demand peaks in Dec. Flapen scores it 23 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $15Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- toast light14K searches a year
02 · Price
A sale here is worth $12.79.
Listings sell for $12.79 on average, from $11.48 to $14.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $12.79 that is $1K to $3K a year per listing.
- Average price
- $12.79under the $15 to $100 sweet spot
- Price range
- $11.48–$14.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #863 within Décor. It carries 1,783 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 21.1%
- Average rank
- #863in Décor
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 1,783per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Toast Lamp products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Brand 147%
- Brand 245%
- Brand 33%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (0%)
Demand
Toast Lamp search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.5×
Search terms
Top Toast Lamp search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toast light14K/yr
- toast lamp17K/yr
- toaster lamp6K/yr
- toast night light6K/yr
- toaster light6K/yr
- toaster night light4K/yr
Reviews and returns
What reviews say buyers love and hate about Toast Lamp
We read the reviews and the return reasons for every product selling here.
“Broke after one charge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toast Lamp questions
Answered from the same tracked data.









