Things for Girls

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

175K

Growth, 90 days vs prior 90

-3.5%

Conversion, latest week

3.5%

Market size, estimated

$54Ka year

Peak month

September2.0× the quietest month

Top search term

toddler girl hair clips65K searches a year

Listings sell for $8.87 on average, from $4.74 to $16.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $8.87 that is $887 to $2K a year per listing.

Average price

$8.87under the $15 to $100 sweet spot

Price range

$4.74–$16.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$887–$2K

Returns

1.4%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #255 within Baby Care. It carries 3,023 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#255in Baby Care

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

3,023per listing

Listings tracked

54

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months