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53

thermometer

Worth a look

Shows a $18.5M/yr market, but soft demand (-31.8% this quarter) keeps it on the watch list.

Market size 100Growth 9Conversion 90Competition 21Returns 96Price range 79Avg price 83Brand share 16Review moat 10Quality gap 47

Market size

Incredible$18.5M

$18.5M/yr · 9.5M searches

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.00

avg listing price — sweet spot $15–$100

Price range

Great$4.43–$57.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Review moat

Bad30,865.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-31.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, thermometer is a $18.5M/yr Amazon United States market (9.5M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 53/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

thermometer market data

Units sold / yr
1.0M–1.0M
avg 80,000–100,000/product
Revenue / yr
$18.0M–$18.0M
units × avg price
Conversion rate
10.8%
Avg BSR
#2
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
0.0%
Avg brand age
59 months
Avg seller age
155 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

31

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

3%

  • GoodBaby38%
  • Boncare27%
  • ANMEATE16%
  • Viproud6%
  • Vicks6%
  • Braun3%
  • Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.8% search growth over the last 90 days.
300K200KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Top thermometer search terms

  • thermometer4.6M/yr
  • thermometer for adults1.6M/yr
  • thermometer for kids755K/yr
  • digital thermometer581K/yr
  • termometro digital320K/yr
  • temp233K/yr
  • forehead thermometer296K/yr
  • temporal thermometer150K/yr
  • digital thermometer for adults156K/yr
  • termometro107K/yr
All search terms

Top thermometer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1.8M20%$3.7M30%$5.5M40%$7.4M1001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about thermometer

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use26%

“Easy to Read”

Temperature Control16%

“temperature is accurate”

Value For Money10%

“Price is affordable”

Quality-Overall9%

“Excellent Product”

Accuracy-Overall8%

“Accurate and easy to use”

Advertised Vs Actual Product6%

“As advertised”

Efficiency5%

“Effective”

Display-Overall2%

“Display is very nice”

Battery Life1%

“long battery life”

Durability1%

“It is durable”

What buyers complain about

Measurement/Reading Accuracy26%

“Bad readings”

Temperature Control12%

“Overestimates temperature”

Functionality-Overall10%

“It doesn't function”

Accuracy-Overall9%

“NOT ACCURATE”

Quality-Overall7%

“Awful quality control”

Durability6%

“Does not last”

Battery Life6%

“Poor battery life”

Value For Money3%

“Waste of money”

Fever Relief2%

“is dealing with a fever”

Ease Of Use1%

“Hard to hear”

Top return reasons

Measurement/Reading Accuracy36%
Functionality-Overall18%
Temperature Control7%
Accuracy-Overall6%
Value For Money5%
Heating5%
Advertised Vs Actual Product4%
Display-Overall3%
Product Condition3%
Battery Life2%

Common questions

Is thermometer profitable to sell on Amazon United States?
The niche generates $18.5M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the thermometer niche?
8 brands and 31 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in thermometer?
Top complaints mined from reviews: Measurement/Reading Accuracy, Temperature Control, Functionality-Overall. The return rate is 0.7%.
When does demand for thermometer peak?
Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.
What does it cost to enter the thermometer niche?
Listings span $4.43–$57.08; the average listing price is $18.00 (sweet spot $15–$100). The average incumbent carries 30,866 reviews — the moat a new listing must climb.