the pacii
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$16.00avg listing price — sweet spot $15–$100
Price range
Good$8.50–$25.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,037.27avg incumbent reviews — the moat a new listing must climb
Market size
Bad$91K$91K/yr · 348K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, the pacii is a $91K/yr Amazon United States market (348K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 28/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
the pacii market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $96K–$128K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
12
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- NUK34%
- garkoko20%
- Born to Love19%
- MaxNova16%
- atgark7%
- Tommee Tippee3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top the pacii search terms
- the pacii139K/yr
- pacii62K/yr
- pacii pacifier40K/yr
- the pacii baby pacifier53K/yr
- the pacii brand baby pacifier9K/yr
- nuk perfect match pacifier11K/yr
- paccii pacifier7K/yr
- the pacci5K/yr
- paci pacifier5K/yr
- nuk for nature pacifier4K/yr
Top the pacii products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NUK for Nature Simply Natural Pacifier 0-6M
NUK$8.504.3★1,596 rev
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Jedi)
Born to Love$25.134.8★10,323 rev
Baby Sun Hat 2-5 Years
MaxNova$14.964.8★7,936 rev
Garkoko Baby Pacifiers 06 Months One-Piece Soft Silicone Breast-Like Pacifier for Newborn & Breastfed Babies BPA-Free
garkoko$10.004.4★619 rev
atgark Toddler Backpack for Boys Girls 2-5 Preschool Backpack for Boys Girls Kids Child Kindergarten Backpack 13 H Fit Standard Folder
atgark$19.024.8★669 rev
Newest
by launch date
NUK Perfect Match Air Pacifiers -6 Months 4 Pack
NUK$11.2774 rev
Garkoko Baby Pacifiers 06 Months One-Piece Soft Silicone Breast-Like Pacifier for Newborn & Breastfed Babies BPA-Free
garkoko$10.00619 rev
Garkoko Baby Pacifiers 0-6 Months BPA-Free Silicone Nipple Lightweight One-Piece Design Symmetrical Nipple Design Set of 4/2 with a Pacifier Chain & Pacifier Case (Peach-2pcs)
garkoko$17.4161 rev
Garkoko Baby Pacifiers 0-6 Months BPA-Free Silicone Nipple Lightweight One-Piece Design Symmetrical Nipple Design Set of 4/2 with a Pacifier Chain & Pacifier Case
garkoko$19.89243 rev
Garkoko Baby Pacifiers 0-6 Months Breast-Like Shape Soft Silicone Newborn Pacifiers with Large Air Holes BPA-Free 4pcs
garkoko$19.75332 rev
Trending
90-day click momentumBorn to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Jedi)
Born to Love$25.134.8★
atgark Toddler Backpack for Boys Girls 2-5 Preschool Backpack for Boys Girls Kids Child Kindergarten Backpack 13 H Fit Standard Folder
atgark$19.024.8★
Baby Sun Hat 2-5 Years
MaxNova$14.964.8★
Garkoko Baby Pacifiers 06 Months One-Piece Soft Silicone Breast-Like Pacifier for Newborn & Breastfed Babies BPA-Free
garkoko$10.004.4★
NUK Perfect Match Air Pacifiers -6 Months 4 Pack
NUK$11.274.6★
What buyers say about the pacii
What buyers praise and complain about, mined from review topics.What buyers love
“Breastfeeding must have”
“Good Quality”
“Easy to clean”
“Great price too”
“Its nice and soft silicone”
“perfect fit”
“It is very durable”
“Excellent in supporting babys latch”
“it soothes him to sleep faster”
“Promising lightweight pacifier”
What buyers complain about
“Pacifiers are not one-size-fits-all”
“my baby doesnt like the shape of the pacifier tip”
“my baby wont take”
“since there isn't a handle to hold on to they weren't as easy to hold on to”
“Waste of $20”
“Deep slope, NOT breastfeeding approved for us”
“Felt cheap”
“Hard”
“Doesnt stay in her mouth”
“nothing works”
Top return reasons
Common questions
- Is the pacii profitable to sell on Amazon United States?
- The niche generates $91K/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (28/100).
- How competitive is the the pacii niche?
- 6 brands and 12 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in the pacii?
- Top complaints mined from reviews: Size-Overall, Shape/Style, Age Suitability. The return rate is 3.4%.
- When does demand for the pacii peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the the pacii niche?
- Listings span $8.50–$25.13; the average listing price is $16.00 (sweet spot $15–$100). The average incumbent carries 3,037 reviews — the moat a new listing must climb.