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Teething Wafers

Fail

The top 5 brands take 100% of clicks, so Teething Wafers is a Fail.

Flapen Score
48
48 / 100
Top 33% of 2,472 Baby Products niches · +4 vs the category median of 44
Market size
$696K/yr489K searches / yr
90-day growth
+4.6%search demand this quarter
Competition
68%top-5 click share · 5 brands · 576 sellers

Flapen Score

Teething Wafers against its category

The dotted line is the Baby Products average. Past it, Teething Wafers is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teething Wafers market on Amazon at a glance

Shoppers on Amazon United States searched for Teething Wafers 489K times last year and spent an estimated $696K. All 5 brands take every click. Demand peaks in Apr–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 489K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $696K a year.

Searches, last 12 months
489K
Growth, 90 days vs prior 90
+4.6%
Conversion, latest week
13.2%
Market size, estimated
$696Ka year
Peak month
April1.8× the quietest month
Top search term
teething crackers128K searches a year

02 · Price

A sale here is worth $10.77.

Listings sell for $10.77 on average, from $2.83 to $27.90. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $10.77 that is $54K to $65K a year per listing.

Average price
$10.77under the $15 to $100 sweet spot
Price range
$2.83–$27.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
$54K–$65K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #138 within Baby Foods. It carries 1,222 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#138in Baby Foods
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,222per listing
Listings tracked
16

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Teething Wafers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

576

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 223%
  • Brand 315%
  • Brand 46%
  • Brand 54%

Demand

Teething Wafers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jun · busiest ÷ quietest = 1.8×

Search terms

Top Teething Wafers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teething crackers128K/yr
  • happy baby teether crackers95K/yr
  • teether crackers71K/yr
  • baby crackers39K/yr
  • teething wafers26K/yr
  • happy baby teethers18K/yr
  • baby teether crackers11K/yr
  • baby teething crackers14K/yr
  • teething crackers for babies 6-12 months12K/yr
  • happy baby organic teethers10K/yr

Reviews and returns

What reviews say buyers love and hate about Teething Wafers

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Taste-Overall”
19%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste like cardboard”
A buyer, on “Taste-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Teething Wafers questions

Answered from the same tracked data.