Teething Wafers
FailThe top 5 brands take 100% of clicks, so Teething Wafers is a Fail.
- Flapen Score
- 48 / 100Top 33% of 2,472 Baby Products niches · +4 vs the category median of 4448
- Market size
- $696K/yr489K searches / yr
- 90-day growth
- +4.6%search demand this quarter
- Competition
- 68%top-5 click share · 5 brands · 576 sellers
Flapen Score
Teething Wafers against its category
The dotted line is the Baby Products average. Past it, Teething Wafers is stronger. Inside it, weaker.
Market
The Teething Wafers market on Amazon at a glance
Shoppers on Amazon United States searched for Teething Wafers 489K times last year and spent an estimated $696K. All 5 brands take every click. Demand peaks in Apr–Jun. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 13.2% of those searches ended in a purchase.
Shoppers searched for this 489K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $696K a year.
- Searches, last 12 months
- 489K
- Growth, 90 days vs prior 90
- +4.6%
- Conversion, latest week
- 13.2%
- Market size, estimated
- $696Ka year
- Peak month
- April1.8× the quietest month
- Top search term
- teething crackers128K searches a year
02 · Price
A sale here is worth $10.77.
Listings sell for $10.77 on average, from $2.83 to $27.90. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $10.77 that is $54K to $65K a year per listing.
- Average price
- $10.77under the $15 to $100 sweet spot
- Price range
- $2.83–$27.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $54K–$65K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #138 within Baby Foods. It carries 1,222 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #138in Baby Foods
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,222per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Teething Wafers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
576
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Brand 152%
- Brand 223%
- Brand 315%
- Brand 46%
- Brand 54%
Demand
Teething Wafers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jun · busiest ÷ quietest = 1.8×
Search terms
Top Teething Wafers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- teething crackers128K/yr
- happy baby teether crackers95K/yr
- teether crackers71K/yr
- baby crackers39K/yr
- teething wafers26K/yr
- happy baby teethers18K/yr
- baby teether crackers11K/yr
- baby teething crackers14K/yr
- teething crackers for babies 6-12 months12K/yr
- happy baby organic teethers10K/yr
Reviews and returns
What reviews say buyers love and hate about Teething Wafers
We read the reviews and the return reasons for every product selling here.
“Taste like cardboard”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Teething Wafers questions
Answered from the same tracked data.









