Is teething tubes profitable to sell on Amazon United States?

The niche generates $330K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Skip it (36/100).

How competitive is the teething tubes niche?

6 brands and 15 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in teething tubes?

Top complaints mined from reviews: Choking, Hard Feel, Ease Of Cleaning. The return rate is 1.2%.

When does demand for teething tubes peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the teething tubes niche?

Listings span $6.51–$9.16; the average listing price is $7.47 (sweet spot $15–$100). The average incumbent carries 2,847 reviews — the moat a new listing must climb.

teething tubes

Skip it

Prices mostly outside the sweet spot ($6.51–$9.16) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Market size

Good$330K

$330K/yr · 488K searches

Review moat

Okay2,846.78

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.47

avg listing price — sweet spot $15–$100

Competition

Bad84%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad$6.51–$9.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, teething tubes is a $330K/yr Amazon United States market (488K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 36/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

BEBECAN51%
Nuby18%
Hoaisun10%
Fu Store10%
Atsky8%
MISSLILI3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

All search terms

Top teething tubes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bebecan Teething Sticks for Babies 36+ Months Super Soft Silicone Teething Aids Infant Oral Soothing Relief Back Molars Multicolor 6-Pack

BEBECAN$9.164.8★10,142 rev

Teething Straws Sticks for Babies 6-12 12-18 Months 8 Pack Teething Toys 3-6 Months Silicone Teethers for Babies Toddlers Nursing Biting Chewing Autism Chew Toys for Sensory Kids Teething Relief

Hoaisun$7.574.8★702 rev

Nuby Sensory Silicone Tube Teethers - (3 Pack) Textured Infant and Baby Teether Toys - 3+ Months - Orange Blue and Green

Nuby$6.804.8★348 rev

Hollow Teething Tubes Toys for Babies Girls Boys 6 Pack Silicone Baby Teether Toy Tube for Infants with Nursing Biting Chewing Chew Straws for Toddlers 6-12 Months (Style A)

Atsky$6.514.7★3,167 rev

Nuby Sensory Silicone Tube Teethers - (3 Pack) Textured Infant and Baby Teether Toys - 3+ Months - Purple Pink and Yellow

Nuby$6.814.8★348 rev

Newest

by launch date

Baby Teething Toys for Babies 0-36 Months Anti-Choking Design Teething Relief for Straws Sticks Chew Straw Sensory Toy for Infant Toddlers Silicone teether Tubes

MISSLILI$7.14255 rev

7mo ago

Nuby Tube Teether - (2-Pack) Baby Teething Toy - 3+ Months - Elephant and Giraffe

Nuby$7.50375 rev

10mo ago

Nuby Sensory Silicone Tube Teethers - (3 Pack) Textured Infant and Baby Teether Toys - 3+ Months - Orange Blue and Green

Nuby$6.80348 rev

1y ago

Nuby Sensory Silicone Tube Teethers - (3 Pack) Textured Infant and Baby Teether Toys - 3+ Months - Purple Pink and Yellow

Nuby$6.81348 rev

1y ago

Teething Straws Sticks for Babies 6-12 12-18 Months 8 Pack Teething Toys 3-6 Months Silicone Teethers for Babies Toddlers Nursing Biting Chewing Autism Chew Toys for Sensory Kids Teething Relief

Hoaisun$7.57702 rev

1y ago

What buyers say about teething tubes

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning18%

“I love that they included the cleaning brush with the toys”

Quality-Overall11%

“Good quality and easy to clean”

Ease Of Use10%

“Easy for baby to use”

Fun/Entertainment Experience8%

“keep her entertained”

Value For Money7%

“Worth it”

Durability6%

“They are super durable”

Grip5%

“Perfect grip”

Soft Feel5%

“The soft bristles are very soothing to him”

Ease Of Feeding4%

“Perfect for teething baby”

Size-Overall4%

“Nice size”

What buyers complain about

Choking27%

“baby forcefully pulled it out of mouth”

Hard Feel9%

“Not as soft as other iv tired feels plastic not so much silicon”

Ease Of Cleaning7%

“The teethers are dirty etc”

Durability7%

“One of the parts at the end of the product broke off with only a very gentle pull”

Size-Overall5%

“ends are too long”

Quality-Overall4%

“No quality control over the product”

Smell4%

“Chemical smell”

Functionality-Overall4%

“Didnt work for me”

Color4%

“wish there was more color variety to choose from”

Product Condition2%

“Received used”

Top return reasons

Material Quality14%

Size-Overall14%

Product Condition10%

Advertised Vs Actual Product6%

Age Suitability6%

Defective Material/Parts5%

Quality-Overall5%

Shape/Style4%

Choking3%

Smell3%

Common questions

Is teething tubes profitable to sell on Amazon United States?: The niche generates $330K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Skip it (36/100).
How competitive is the teething tubes niche?: 6 brands and 15 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in teething tubes?: Top complaints mined from reviews: Choking, Hard Feel, Ease Of Cleaning. The return rate is 1.2%.
When does demand for teething tubes peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the teething tubes niche?: Listings span $6.51–$9.16; the average listing price is $7.47 (sweet spot $15–$100). The average incumbent carries 2,847 reviews — the moat a new listing must climb.

teething tubes

teething tubes market data

Competition & brand share

Demand & seasonality

Top teething tubes search terms