Teething Toys for Babies 0-6 Months

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

-11.3%

Conversion, latest week

6.4%

Market size, estimated

$1.3Ma year

Peak month

December2.5× the quietest month

Top search term

teethers551K searches a year

Listings sell for $8.87 on average, from $4.24 to $29.97. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,500 to 2,000 of them. At $8.87 that is $13K to $18K a year per listing.

Average price

$8.87under the $15 to $100 sweet spot

Price range

$4.24–$29.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

1,500–2,000

Revenue per listing a year

$13K–$18K

Returns

1.0%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #48 within Baby Care. It carries 8,629 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#48in Baby Care

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

8,629per listing

Listings tracked

63

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

49 months