Is teething toothbrush profitable to sell on Amazon United States?

The niche generates $243K/yr across 6 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (34/100).

How competitive is the teething toothbrush niche?

4 brands and 13 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in teething toothbrush?

Top complaints mined from reviews: Size-Overall, Choking, Durability. The return rate is 0.7%.

When does demand for teething toothbrush peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the teething toothbrush niche?

Listings span $4.99–$9.36; the average listing price is $7.45 (sweet spot $15–$100). The average incumbent carries 11,605 reviews — the moat a new listing must climb.

teething toothbrush

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible15.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Market size

Okay$243K

$243K/yr · 206K searches

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Review moat

Bad11,605

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$7.45

avg listing price — sweet spot $15–$100

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$4.99–$9.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, teething toothbrush is a $243K/yr Amazon United States market (206K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

teething toothbrush market data

Units sold / yr: 30K–40K; avg 4,000–5,000/product
Revenue / yr: $224K–$298K; units × avg price
Conversion rate: 15.9%
Avg BSR: #92
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.4%
Avg brand age: 58 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Nuby43%
Baby Banana42%
Dupad story10%
HAILI XMGQ5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top teething toothbrush search terms

banana teether64K/yr +1.5%15.7% conv.
baby banana13K/yr +64.1%6.8% conv.
banana toothbrush18K/yr +5.7%14.1% conv.
baby banana teether17K/yr -6.8%18.9% conv.
banana teethers for babies18K/yr -14.1%13.6% conv.
teething banana10K/yr +2.9%12.4% conv.
nuby banana teether9K/yr -2.2%11.2% conv.
baby banana toothbrush11K/yr -37.5%14.1% conv.
teething toothbrush8K/yr -23.5%2.1% conv.
toothbrush teether5K/yr -15.7%2.6% conv.

All search terms

Top teething toothbrush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Baby Banana The Original Banana Brush Made in USA Toddler Toothbrush Family-Owned Business

Baby Banana$7.694.8★25,717 rev

Nuby NanaNubs Banana Silicone Infant Toothbrush - Gum Massager - Soft Bristles - Silicone - 3+ Months

Nuby$4.994.8★18,056 rev

Banana Teether Soothing Pain Relief Soft Silicone Train Baby Toothbrush Teething Toys for Babies Toddlers Infants BPA Free for Oral Hygiene Food Grade Soothes Babies Sore Gums

Dupad story$8.864.8★2,007 rev

Nuby NanaNubs Banana Massaging Toothbrush and Carrot Teether - (2 Pack) Baby Teething Toys for 3+ Months

Nuby$7.894.8★330 rev

Nuby NanaNubs Banana Massaging Toothbrush - Baby Teething Toy - 3+ Months - Pink

Nuby$5.904.8★18,056 rev

Newest

by launch date

Nuby NanaNubs Banana Massaging Toothbrush and Carrot Teether - (2 Pack) Baby Teething Toys for 3+ Months

Nuby$7.89330 rev

1y ago

Banana Teether Soothing Pain Relief Soft Silicone Train Baby Toothbrush Teething Toys for Babies Toddlers Infants BPA Free for Oral Hygiene Food Grade Soothes Babies Sore Gums

Dupad story$8.862,007 rev

1y ago

Nuby NanaNubs Banana Massaging Toothbrush - Baby Teething Toy - 3+ Months - Pink

Nuby$5.9018,056 rev

2y ago

Haili XMGQ Baby Teething Toys 3-6 Months Baby Chew Teether Toys BPA Free Babies Teething Relief for Infants Banana Toothbrush Fruit Shape Giraffe Newborn Teether Gift for Baby Boy and Girl Toy

HAILI XMGQ$9.365,464 rev

5y ago

Nuby NanaNubs Banana Silicone Infant Toothbrush - Gum Massager - Soft Bristles - Silicone - 3+ Months

Nuby$4.9918,056 rev

9y ago

What buyers say about teething toothbrush

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Cute Product”

Ease Of Use13%

“I feel like its very easy to use”

Size-Overall9%

“Great size”

Ease Of Cleaning8%

“Easy to clean”

Fun/Entertainment Experience7%

“Great toy”

Soft Feel6%

“Soft bristles”

Value For Money6%

“worth it”

Durability5%

“Very durable”

Grip4%

“easy to hold”

Texture/Consistency-Overall3%

“The different textures provide extra comfort and relief”

What buyers complain about

Size-Overall21%

“The banana is too long”

Choking10%

“because they can cause choking or even eye poking without intense supervision”

Durability7%

“Breakable”

Hard Feel6%

“Its too rough”

Age Suitability5%

“unfortunately they were not a good fit for his age”

Fun/Entertainment Experience3%

“Not my babies favorite toy”

Shape/Style3%

“are awkward shapes”

Advertised Vs Actual Product3%

“Not for freezer false advertising”

Adhesion/Stickiness3%

“the material is almost sticky”

Smell3%

“Not sure what this smell is”

Top return reasons

Size-Overall24%

Material Quality10%

Advertised Vs Actual Product8%

Defective Material/Parts8%

Quality-Overall7%