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Teething Toothbrush

Fail

The top 5 brands take 100% of clicks, so Teething Toothbrush is a Fail.

Flapen Score
34
34 / 100
Ranks 2,050 of 2,472 Baby Products niches · −10 vs the category median of 44
Market size
$243K/yr206K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
95%top-5 click share · 4 brands · 13 sellers

Flapen Score

Teething Toothbrush against its category

The dotted line is the Baby Products average. Past it, Teething Toothbrush is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teething Toothbrush market on Amazon at a glance

Shoppers on Amazon United States searched for Teething Toothbrush 206K times last year and spent an estimated $243K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 15.9% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $243K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
15.9%
Market size, estimated
$243Ka year
Peak month
December1.6× the quietest month
Top search term
banana teether64K searches a year

02 · Price

A sale here is worth $7.45.

Listings sell for $7.45 on average, from $4.99 to $9.36. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $7.45 that is $30K to $37K a year per listing.

Average price
$7.45under the $15 to $100 sweet spot
Price range
$4.99–$9.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
$30K–$37K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #92 within Baby Care. It carries 11,605 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#92in Baby Care
Average rating
4.80 starsAmazon United States average 4.42 stars
Average reviews
11,605per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Teething Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 242%
  • Brand 310%
  • Brand 45%

Demand

Teething Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Teething Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • banana teether64K/yr
  • baby banana13K/yr
  • banana toothbrush18K/yr
  • baby banana teether17K/yr
  • banana teethers for babies18K/yr
  • teething banana10K/yr
  • nuby banana teether9K/yr
  • baby banana toothbrush11K/yr
  • teething toothbrush8K/yr
  • toothbrush teether5K/yr

Reviews and returns

What reviews say buyers love and hate about Teething Toothbrush

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
0.7%of orders come back
“The banana is too long”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Teething Toothbrush questions

Answered from the same tracked data.