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Teething Roller

Maybe

An estimated 0.1% of orders come back. But the average product has 2,024 reviews to catch up to, so Teething Roller is a Maybe.

Flapen Score
64
64 / 100
Top 2% of 2,472 Baby Products niches · +20 vs the category median of 44
Market size
$401K/yr428K searches / yr
90-day growth
+17.0%search demand this quarter
Competition
53%top-5 click share · 17 brands · 62 sellers

Flapen Score

Teething Roller against its category

The dotted line is the Baby Products average. Past it, Teething Roller is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teething Roller market on Amazon at a glance

Shoppers on Amazon United States searched for Teething Roller 428K times last year and spent an estimated $401K. The top 5 brands take 71% of clicks. Demand peaks in Jul–Aug–Oct. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $401K a year.

Searches, last 12 months
428K
Growth, 90 days vs prior 90
+17.0%
Conversion, latest week
6.2%
Market size, estimated
$401Ka year
Peak month
August3.6× the quietest month
Top search term
teething roller121K searches a year

02 · Price

A sale here is worth $15.21.

Listings sell for $15.21 on average, from $8.97 to $22.01. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $15.21 that is $11K to $15K a year per listing.

Average price
$15.21inside the $15 to $100 sweet spot
Price range
$8.97–$22.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$15K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #133 within Baby Care. It carries 2,024 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
14.4%
Average rank
#133in Baby Care
Average rating
4.07 starsAmazon United States average 4.42 stars
Average reviews
2,024per listing
Listings tracked
23

04 · Newcomers

9 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
9Amazon's first-year sales bar
Average brand age
52 months

Products

Top Teething Roller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

62

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

25%

  • Brand 121%
  • Brand 218%
  • Brand 314%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Demand

Teething Roller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Oct · busiest ÷ quietest = 3.6×

Search terms

Top Teething Roller search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teething roller121K/yr
  • obvira teething roller61K/yr
  • teething roller all natural for babies51K/yr
  • copa calmer teething roller9K/yr
  • copacalmer teething roller7K/yr
  • a thousand roses teething roller34K/yr
  • teething relief roller24K/yr
  • little teethers teething roller14K/yr
  • obriva teething roller12K/yr
  • teething roller for babies16K/yr

Reviews and returns

What reviews say buyers love and hate about Teething Roller

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
33%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Does not function properly when”
A buyer, on “Functionality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Teething Roller questions

Answered from the same tracked data.