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Teething Ring

Fail

The average product has 14,871 reviews to catch up to, so Teething Ring is a Fail.

Flapen Score
45
45 / 100
Top 45% of 2,472 Baby Products niches · +1 vs the category median of 44
Market size
$176K/yr269K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
59%top-5 click share · 15 brands · 54 sellers

Flapen Score

Teething Ring against its category

The dotted line is the Baby Products average. Past it, Teething Ring is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teething Ring market on Amazon at a glance

Shoppers on Amazon United States searched for Teething Ring 269K times last year and spent an estimated $176K. The top 5 brands take 67% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
9.3%
Market size, estimated
$176Ka year
Peak month
December1.3× the quietest month
Top search term
teething rings91K searches a year

02 · Price

A sale here is worth $7.06.

Listings sell for $7.06 on average, from $4.24 to $18.93. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $7.06 that is $11K to $14K a year per listing.

Average price
$7.06under the $15 to $100 sweet spot
Price range
$4.24–$18.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$11K–$14K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #69 within Baby Care. It carries 14,871 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#69in Baby Care
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
14,871per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Teething Ring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

54

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

27%

  • Brand 133%
  • Brand 214%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Teething Ring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Teething Ring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teething rings91K/yr
  • teething rings for babies53K/yr
  • teething ring56K/yr
  • baby teething rings21K/yr
  • baby teething ring10K/yr
  • teether ring7K/yr
  • silicone teething ring8K/yr
  • teether rings4K/yr
  • teething rings for babies 0-6 months12K/yr
  • teething rings for babies 6-12 months freezer4K/yr

Reviews and returns

What reviews say buyers love and hate about Teething Ring

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Really big”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Teething Ring questions

Answered from the same tracked data.