Is teething oil profitable to sell on Amazon United States?

The niche generates $718K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (47/100).

How competitive is the teething oil niche?

5 brands and 46 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in teething oil?

Top complaints mined from reviews: Functionality-Overall, Smell, Allergies. The return rate is 0.2%.

When does demand for teething oil peak?

Demand peaks in Jan; the busiest month runs 1.8× the quietest.

What does it cost to enter the teething oil niche?

Listings span $8.92–$26.30; the average listing price is $15.35 (sweet spot $15–$100). The average incumbent carries 6,247 reviews — the moat a new listing must climb.

teething oil

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.35

avg listing price — sweet spot $15–$100

Market size

Good$718K

$718K/yr · 368K searches

Price range

Good$8.92–$26.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,246.7

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.9%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, teething oil is a $718K/yr Amazon United States market (368K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

teething oil market data

Units sold / yr: 40K–50K; avg 5,000–6,000/product
Revenue / yr: $614K–$768K; units × avg price
Conversion rate: 12.7%
Avg BSR: #56
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Earthley Wellness39%
Punkin Butt28%
Wellements26%
Boiron4%
Netrca2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.8×

Open Trend

Top teething oil search terms

teething oil52K/yr -6.6%8.6% conv.
wellements teething oil43K/yr +1.0%17.0% conv.
earthly teeth tamer49K/yr -7.2%15.1% conv.
punkin butt teething oil44K/yr -32.3%12.9% conv.
wellements40K/yr -30.0%0.9% conv.
teeth tamer earthley21K/yr +22.0%17.1% conv.
teething oil for babies24K/yr -6.4%8.3% conv.
pumpkin butt teething oil20K/yr -7.6%11.1% conv.
earthley teeth tamer18K/yr -5.6%13.4% conv.
teeth tamer14K/yr +8.2%15.0% conv.

All search terms

Top teething oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Earthley Wellness Teeth Tamer Teething Relief for Babies & Kids Organic Herbal Formula 3 Month Supply (1.69 oz Glass 1 000 Drops)

Earthley Wellness$24.334.6★1,756 rev

Punkin Butt - Natural Herbal Teething Oil for Babies - Daily Use Soothing Relief Drops | Baby Infant Toddler Gum & Tooth Relief | Organic Chamomile Clove & Peppermint Infusion - 1oz with Dropper

Punkin Butt$10.604.5★8,740 rev

Wellements Organic Baby Tooth Oil | Soothing Massage Oil for Tiny Gums Helps Make Teething Happy Made with Safe and Effective Certified Organic Ingredients | 0.5 Fl Oz. 4 Months +

Wellements$8.924.6★5,201 rev

Wellements Organic Nighttime Baby Tooth Oil for 4 Months+ (0.5 Fl Oz) - Baby Teething Relief Oil* for Soothing & Massage for Tiny Gums* - Organic Blend of Essential Oils & Sleepy Time Herbs*

Wellements$8.974.6★5,201 rev

Boiron Camilia Teething Drops for Daytime and Nighttime Relief of Painful or Swollen Gums and Irritability in Babies - 30 Count

Boiron$10.594.6★23,660 rev

Newest

by launch date

Earthly Teeth Tamer Teething Relief Support Gums Discomfort Calm Better Sleep Drooling Taste & Smell Good Natural Herbal Ingredients 2 oz

Netrca$20.638 rev

8mo ago

Punkin Butt Teething Oil for Babies Herbal Plant-Based Formula Infused with Chamomile Clove & Peppermint & Enhanced with Natural Homeopathics - Chamomilla Phytolacca & Rheum 1oz Bottle

Punkin Butt$16.468,740 rev

3y ago

Wellements Organic Nighttime Baby Tooth Oil for 4 Months+ (0.5 Fl Oz) - Baby Teething Relief Oil* for Soothing & Massage for Tiny Gums* - Organic Blend of Essential Oils & Sleepy Time Herbs*

Wellements$8.975,201 rev

6y ago

Earthley Wellness Teeth Tamer Teething Relief for Babies & Kids Organic Herbal Formula 3 Month Supply (1.69 oz Glass 1 000 Drops)

Earthley Wellness$24.331,756 rev

6y ago

Punkin Butt - Natural Herbal Teething Oil for Babies - Daily Use Soothing Relief Drops | Baby Infant Toddler Gum & Tooth Relief | Organic Chamomile Clove & Peppermint Infusion - 1oz with Dropper

Punkin Butt$10.608,740 rev

7y ago

What buyers say about teething oil

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency11%

“it does work”

Ease Of Use9%

“Easy to use”

Taste-Overall9%

“Also, does not taste bad as being a parent decide to try the product before giving it to them”

Soothing Effect7%

“It helps soothe his mouth”

Sleep Quality6%

“this helps her sleep as well”

Oral Hygiene6%

“These worked really well for my teething babies”

Tooth Sensitivity5%

“My granddaughter and my grandson love it helps them calm down, relax teething pain”

Smell5%

“I love lavender scented things”

Value For Money4%

“Worth every penny”

Quality-Overall4%

“Had a lot of good reviews which gave me high hopes”

What buyers complain about

Functionality-Overall14%

“Not effective”

Smell8%

“This smells bad”

Allergies7%

“Allergic Reaction”

Sleep Quality5%

“It was a whole cycle of teething pain which led to him not sleeping which led to being fussy from pain”

Pain Relief-Overall4%

“was in a lot of pain”

Taste-Overall4%

“tastes like water”

Durability3%

“it broke very soon after opening”

Ingredients-Overall3%

“it even contains alcohol”

Value For Money3%

“Cheaper on Earthley website”

Leak-Proof2%

“The teething oil seemed to have leaked from someone else's package onto mine”

Top return reasons

Leak-Proof33%

Functionality-Overall18%

Advertised Vs Actual Product8%

Smell6%

Age Suitability6%

Ingredients-Overall4%

Value For Money2%

Product Condition2%

Taste-Overall2%

Flavor2%

Common questions

Is teething oil profitable to sell on Amazon United States?: The niche generates $718K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (47/100).
How competitive is the teething oil niche?: 5 brands and 46 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in teething oil?: Top complaints mined from reviews: Functionality-Overall, Smell, Allergies. The return rate is 0.2%.
When does demand for teething oil peak?: Demand peaks in Jan; the busiest month runs 1.8× the quietest.
What does it cost to enter the teething oil niche?: Listings span $8.92–$26.30; the average listing price is $15.35 (sweet spot $15–$100). The average incumbent carries 6,247 reviews — the moat a new listing must climb.