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Teething Oil

Fail

The top 5 brands take 100% of clicks, so Teething Oil is a Fail.

Flapen Score
47
47 / 100
Top 37% of 2,472 Baby Products niches · +3 vs the category median of 44
Market size
$718K/yr368K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
87%top-5 click share · 5 brands · 46 sellers

Flapen Score

Teething Oil against its category

The dotted line is the Baby Products average. Past it, Teething Oil is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teething Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Teething Oil 368K times last year and spent an estimated $718K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $718K a year.

Searches, last 12 months
368K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
12.7%
Market size, estimated
$718Ka year
Peak month
January1.8× the quietest month
Top search term
teething oil52K searches a year

02 · Price

A sale here is worth $15.35.

Listings sell for $15.35 on average, from $8.92 to $26.30. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At $15.35 that is $77K to $92K a year per listing.

Average price
$15.35inside the $15 to $100 sweet spot
Price range
$8.92–$26.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
5,000–6,000
Revenue per listing a year
$77K–$92K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Baby Care. It carries 6,247 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#56in Baby Care
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
6,247per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Teething Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 228%
  • Brand 326%
  • Brand 44%
  • Brand 52%

Demand

Teething Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Teething Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teething oil52K/yr
  • wellements teething oil43K/yr
  • earthly teeth tamer49K/yr
  • punkin butt teething oil44K/yr
  • wellements40K/yr
  • teeth tamer earthley21K/yr
  • teething oil for babies24K/yr
  • pumpkin butt teething oil20K/yr
  • earthley teeth tamer18K/yr
  • teeth tamer14K/yr

Reviews and returns

What reviews say buyers love and hate about Teething Oil

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Efficiency”
14%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Not effective”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Teething Oil questions

Answered from the same tracked data.