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Teething Necklace

Fail

The top 5 brands take 94% of clicks, so Teething Necklace is a Fail.

Flapen Score
47
47 / 100
Top 37% of 2,472 Baby Products niches · +3 vs the category median of 44
Market size
$552K/yr646K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
69%top-5 click share · 9 brands · 11 sellers

Flapen Score

Teething Necklace against its category

The dotted line is the Baby Products average. Past it, Teething Necklace is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teething Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Teething Necklace 646K times last year and spent an estimated $552K. The top 5 brands take 94% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 646K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $552K a year.

Searches, last 12 months
646K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
4.4%
Market size, estimated
$552Ka year
Peak month
July1.3× the quietest month
Top search term
teething necklace for baby165K searches a year

02 · Price

A sale here is worth $19.56.

Listings sell for $19.56 on average, from $9.02 to $26.11. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $19.56 that is $20K to $24K a year per listing.

Average price
$19.56inside the $15 to $100 sweet spot
Price range
$9.02–$26.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$20K–$24K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,026 within Baby Care. It carries 1,915 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#1,026in Baby Care
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,915per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Teething Necklace products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

$0$55K$110K$166K$221K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

11

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

4%

  • Cici's Story26%
  • Baltic Proud24%
  • Amber Touch22%
  • Baltic Wonder15%
  • Amber Guru8%
  • Bambeado2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Teething Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Teething Necklace search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • teething necklace for baby165K/yr
  • amber teething necklace for baby133K/yr
  • teething necklace92K/yr
  • baltic amber teething necklace39K/yr
  • amber necklace for babies32K/yr
  • teething necklace for toddler36K/yr
  • amber teething necklace32K/yr
  • baby teething necklace25K/yr
  • teething beads12K/yr
  • amber necklace for teething6K/yr

Reviews and returns

What reviews say buyers love and hate about Teething Necklace

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Durability”
2.4%of orders come back
“Did not last”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Teething Necklace questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data