teething necklace
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$19.56avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$9.02–$26.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$552K$552K/yr · 646K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,915.39avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, teething necklace is a $552K/yr Amazon United States market (646K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
teething necklace market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- $489K–$587K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #1,026
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 3.4%
- Avg brand age
- 45 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
11
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
4%
- Cici's Story26%
- Baltic Proud24%
- Amber Touch22%
- Baltic Wonder15%
- Amber Guru8%
- Bambeado2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top teething necklace search terms
- teething necklace for baby165K/yr
- amber teething necklace for baby133K/yr
- teething necklace92K/yr
- baltic amber teething necklace39K/yr
- amber necklace for babies32K/yr
- teething necklace for toddler36K/yr
- amber teething necklace32K/yr
- baby teething necklace25K/yr
- teething beads12K/yr
- amber necklace for teething6K/yr
Top teething necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cicis Story Baltic Amber Necklace (Cognac)(13 Inches) - Certified Authentic Baltic Amber
Cici's Story$17.974.3★612 rev
Baltic Amber Necklace and Bracelet - Natural Amber from Baltic Region (13in. and 5.5in.) (Pink Quartz)
Amber Touch$22.104.5★326 rev
Baltic Amber Necklace - Authentic Honey Baroque - Natural Comfort - 12.5 Inch - Screw Clasp
Baltic Wonder$19.824.4★6,621 rev
Baltic Proud Raw Amber Necklace and Bracelet Gift Set (Unisex Multi 12.5 Inches/5.5 Inches) - Certified Premium Quality Sea
Baltic Proud$22.724.4★5,009 rev
Amber Guru Baltic Amber Necklace (Authentic Certified) - 12.5 inches - Unisex Jewelry - Polished Real Amber Beads - Proud to Deliver Genuine Baltic Sea Wonder Handmade (Cognac)
Amber Guru$18.474.4★1,060 rev
Newest
by launch date
Teething Necklace for Baby Toddler Chew Necklaces for Sensory Kids Boys Girls - 2 PCS Silicone Chewy Necklace Sensory Chew Toys for Children Adults with Autism ADHD Oral Motor Stimulation
Flyaway$9.0269 rev
MISSLILI Sensory Chew Necklaces for Aggressive Chewers - Silicone Chewelry for Autism ADHD Oral Motor Therapy & Baby Teething - Dinosaur (BPA-Free Textured Surface)
MISSLILI$10.18700 rev
Baltic Amber Necklace and Bracelet - Natural Amber from Baltic Region (13in. and 5.5in.) (Pink Quartz)
Amber Touch$22.10326 rev
Baltic Amber Necklace and Bracelet - Natural Amber from Baltic Region (13in. and 5.5in.) (Turquoise)
Amber Touch$21.35326 rev
Silicone Nursing Necklaces for Mom to Wear 2 Pack Chew Necklace for Sensory Kids Breastfeeding Sensory Necklace for Boys Girls to Reduces Anxiety
KJHL$12.84312 rev
Trending
90-day click momentumCicis Story Baltic Amber Necklace (Cognac)(13 Inches) - Certified Authentic Baltic Amber
Cici's Story$17.974.3★
Cicis Story Baltic Amber Necklace (14 Inches Cognac) - Certified Authentic Baltic Amber
Cici's Story$19.974.3★
Baltic Amber Necklace and Bracelet - Natural Amber from Baltic Region (13in. and 5.5in.) (Pink Quartz)
Amber Touch$22.104.5★
Bambeado LittleBamber Baby Teething Toy - Made with Natural Rubber & Amber Elements - Gentle Support Easy to Hold Simple to Clean - Cute Giraffe Teether Toy - Alternative to Amber Teething Necklace
Bambeado$26.114.6★
Teething Necklace for Baby Toddler Chew Necklaces for Sensory Kids Boys Girls - 2 PCS Silicone Chewy Necklace Sensory Chew Toys for Children Adults with Autism ADHD Oral Motor Stimulation
Flyaway$9.023.9★
What buyers say about teething necklace
What buyers praise and complain about, mined from review topics.What buyers love
“The necklace is made well”
“Durable as well”
“Perfect fit”
“they're holding up to some major chewing”
“Great price”
“I love the colors as well”
“So it must be comfortable”
“They work really well”
“Gift that was well received”
“Sturdy material”
What buyers complain about
“Did not last”
“Doesnt fit quite right”
“Bad quality”
“Hard for chewing”
“Didn't work”
“Looks and feels like cheap plastic”
“Pink beads are not pink”
“My baby has sensitive skin”
“She was uncomfortable”
“he found most of these too hard”
Top return reasons
Common questions
- Is teething necklace profitable to sell on Amazon United States?
- The niche generates $552K/yr across 18 tracked products. 90-day search growth is +4.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the teething necklace niche?
- 9 brands and 11 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in teething necklace?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.4%.
- When does demand for teething necklace peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the teething necklace niche?
- Listings span $9.02–$26.11; the average listing price is $19.56 (sweet spot $15–$100). The average incumbent carries 1,915 reviews — the moat a new listing must climb.