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Teething Mittens

Fail

Prices span $7.08–$14.28, mostly outside the sweet spot, so Teething Mittens is a Fail.

Flapen Score
43
43 / 100
Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 44
Market size
$247K/yr430K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
48%top-5 click share · 13 brands · 22 sellers

Flapen Score

Teething Mittens against its category

The dotted line is the Baby Products average. Past it, Teething Mittens is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teething Mittens market on Amazon at a glance

Shoppers on Amazon United States searched for Teething Mittens 430K times last year and spent an estimated $247K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.

Searches, last 12 months
430K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
6.1%
Market size, estimated
$247Ka year
Peak month
December1.5× the quietest month
Top search term
teething mitten71K searches a year

02 · Price

A sale here is worth $9.48.

Listings sell for $9.48 on average, from $7.08 to $14.28. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $9.48 that is $9K to $12K a year per listing.

Average price
$9.48under the $15 to $100 sweet spot
Price range
$7.08–$14.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$9K–$12K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #133 within Baby Care. It carries 4,591 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#133in Baby Care
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
4,591per listing
Listings tracked
34

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
46 months

Products

Top Teething Mittens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

22

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

14%

  • Brand 131%
  • Brand 221%
  • Brand 314%
  • Brand 410%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (7 brands, 14%)

Demand

Teething Mittens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Teething Mittens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teething mitten71K/yr
  • hand teether39K/yr
  • teething mitt33K/yr
  • mombella mushroom teether18K/yr
  • hand teethers for babies 0-6 months19K/yr
  • baby hand teether24K/yr
  • teething mittens83K/yr
  • teething glove18K/yr
  • teething mittens 3-6 months17K/yr
  • baby teething mitten17K/yr

Reviews and returns

What reviews say buyers love and hate about Teething Mittens

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Fun/Entertainment Experience”
18%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Too big”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Teething Mittens questions

Answered from the same tracked data.