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Teething Gel

Fail

The top 5 brands take 100% of clicks, so Teething Gel is a Fail.

Flapen Score
40
40 / 100
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Market size
$716K/yr527K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
83%top-5 click share · 5 brands · 72 sellers

Flapen Score

Teething Gel against its category

The dotted line is the Baby Products average. Past it, Teething Gel is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teething Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Teething Gel 527K times last year and spent an estimated $716K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 16.6% of those searches ended in a purchase.

Shoppers searched for this 527K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $716K a year.

Searches, last 12 months
527K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
16.6%
Market size, estimated
$716Ka year
Peak month
January1.6× the quietest month
Top search term
baby orajel95K searches a year

02 · Price

A sale here is worth $8.20.

Listings sell for $8.20 on average, from $5.03 to $11.89. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At $8.20 that is $82K to $102K a year per listing.

Average price
$8.20under the $15 to $100 sweet spot
Price range
$5.03–$11.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
10,000–12,500
Revenue per listing a year
$82K–$102K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #18 within Baby Care. It carries 9,159 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#18in Baby Care
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
9,159per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Teething Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

72

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 220%
  • Brand 37%
  • Brand 46%
  • Brand 55%

Demand

Teething Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Teething Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby orajel95K/yr
  • teething gel94K/yr
  • orajel baby teething gel55K/yr
  • orajel baby52K/yr
  • baby teething gel38K/yr
  • teething gel for babies19K/yr
  • baby orajel teething pain relief26K/yr
  • orajel kids20K/yr
  • mommy bliss teething gel16K/yr
  • baby oral gel12K/yr

Reviews and returns

What reviews say buyers love and hate about Teething Gel

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Efficiency”
14%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Not Really Effective”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Teething Gel questions

Answered from the same tracked data.