Teething Gel
FailThe top 5 brands take 100% of clicks, so Teething Gel is a Fail.
- Flapen Score
- 40 / 100Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 4440
- Market size
- $716K/yr527K searches / yr
- 90-day growth
- -5.9%search demand this quarter
- Competition
- 83%top-5 click share · 5 brands · 72 sellers
Flapen Score
Teething Gel against its category
The dotted line is the Baby Products average. Past it, Teething Gel is stronger. Inside it, weaker.
Market
The Teething Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Teething Gel 527K times last year and spent an estimated $716K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 16.6% of those searches ended in a purchase.
Shoppers searched for this 527K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $716K a year.
- Searches, last 12 months
- 527K
- Growth, 90 days vs prior 90
- -5.9%
- Conversion, latest week
- 16.6%
- Market size, estimated
- $716Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- baby orajel95K searches a year
02 · Price
A sale here is worth $8.20.
Listings sell for $8.20 on average, from $5.03 to $11.89. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At $8.20 that is $82K to $102K a year per listing.
- Average price
- $8.20under the $15 to $100 sweet spot
- Price range
- $5.03–$11.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $82K–$102K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #18 within Baby Care. It carries 9,159 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #18in Baby Care
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 9,159per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Teething Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Orajel Baby Daytime & Nighttime Cooling Gels for Teething Drug - Free #1 Pediatrician Recommended Brand for Teething* Two 0.18oz Tubes
- Price
- $6.06
- Rating
- 4.7/5
- Reviews
- 28,849
- Age
- 8y ago

Mommys Bliss Organic Little Gums Soothing Massage Gel Day and Night Combo Great for Teething Babies Age 2 Months+ Sugar Free Mild & Sweet Flavor 2 - 0.53 Oz Tubes (Pack of 1)
- Price
- $11.83
- Rating
- 4.6/5
- Reviews
- 7,852
- Age
- 6y ago

Orajel Baby Daytime Cooling Gel for Teething Drug-Free #1 Pediatrician Recommended Brand for Teething* One .33oz Tube
- Price
- $7.72
- Rating
- 4.7/5
- Reviews
- 2,028
- Age
- 7y ago

Orajel Baby Nighttime Cooling Gel for Teething Drug-Free #1 Pediatrician Recommended Brand for Teething* One .18oz Tube
- Price
- $7.46
- Rating
- 4.7/5
- Reviews
- 2,960
- Age
- 7y ago

Boiron Camilia Teething Drops for Daytime and Nighttime Relief of Painful or Swollen Gums and Irritability in Babies - 30 Count
- Price
- $10.59
- Rating
- 4.6/5
- Reviews
- 23,660
- Age
- 18y ago
Trending
estimated 90-day click momentum
Dr. Talbots Daytime & Night Time Baby Tooth Gel for Sore Gums - 0.53 oz Combo Pack Tubes of Teething Gel - Ages 3-24 Months - Naturally Inspired Ingredients to Soothe Sore Gums for Babies
- Price
- $6.21
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 10mo ago

Boiron Camilia Teething Drops for Daytime and Nighttime Relief of Painful or Swollen Gums and Irritability in Babies - 30 Count
- Price
- $10.59
- Rating
- 4.6/5
- Reviews
- 23,660
- Age
- 18y ago

Orajel Baby Cooling Tablets for Teething with Vitamin D 100 Quick Dissolve Tablets White
- Price
- $7.05
- Rating
- 4.7/5
- Reviews
- 1,206
- Age
- 4y ago

Orajel Baby Daytime Cooling Gel for Teething Drug-Free #1 Pediatrician Recommended Brand for Teething* One .33oz Tube
- Price
- $7.72
- Rating
- 4.7/5
- Reviews
- 2,028
- Age
- 7y ago

Mommys Bliss Organic Little Gums Soothing Massage Gel Day and Night Combo Great for Teething Babies Age 2 Months+ Sugar Free Mild & Sweet Flavor 2 - 0.53 Oz Tubes (Pack of 1)
- Price
- $11.83
- Rating
- 4.6/5
- Reviews
- 7,852
- Age
- 6y ago
Newest
by launch date
Dr. Talbots Daytime & Night Time Baby Tooth Gel for Sore Gums - 0.53 oz Combo Pack Tubes of Teething Gel - Ages 3-24 Months - Naturally Inspired Ingredients to Soothe Sore Gums for Babies
- Price
- $6.21
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 10mo ago

Hylands Oral Soothing Gel Combo Pack - .53 oz 2-Count Organic Cherry Flavor - Soothing Daytime and Nighttime Support for Teething & Oral Discomfort
- Price
- $11.89
- Rating
- 4.6/5
- Reviews
- 1,074
- Age
- 3y ago

Orajel Baby Cooling Tablets for Teething with Vitamin D 100 Quick Dissolve Tablets White
- Price
- $7.05
- Rating
- 4.7/5
- Reviews
- 1,206
- Age
- 4y ago

Mommys Bliss Organic Little Gums Soothing Massage Gel Day and Night Combo Great for Teething Babies Age 2 Months+ Sugar Free Mild & Sweet Flavor 2 - 0.53 Oz Tubes (Pack of 1)
- Price
- $11.83
- Rating
- 4.6/5
- Reviews
- 7,852
- Age
- 6y ago

Orajel Baby Daytime Cooling Gel for Teething Drug-Free #1 Pediatrician Recommended Brand for Teething* One .33oz Tube
- Price
- $7.72
- Rating
- 4.7/5
- Reviews
- 2,028
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
72
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
0%
- Orajel61%
- Mommy's Bliss20%
- Dr. Talbot's7%
- Boiron6%
- Hyland's5%
Demand
Teething Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Teething Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby orajel95K/yr
- teething gel94K/yr
- orajel baby teething gel55K/yr
- orajel baby52K/yr
- baby teething gel38K/yr
- teething gel for babies19K/yr
- baby orajel teething pain relief26K/yr
- orajel kids20K/yr
- mommy bliss teething gel16K/yr
- baby oral gel12K/yr
Reviews and returns
What reviews say buyers love and hate about Teething Gel
We read the reviews and the return reasons for every product selling here.
“Not Really Effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Teething Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









