Is teething gel profitable to sell on Amazon United States?

The niche generates $716K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (40/100).

How competitive is the teething gel niche?

5 brands and 72 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in teething gel?

Top complaints mined from reviews: Functionality-Overall, Size-Overall, Pain Relief-Overall. The return rate is 0.1%.

When does demand for teething gel peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the teething gel niche?

Listings span $5.03–$11.89; the average listing price is $8.20 (sweet spot $15–$100). The average incumbent carries 9,159 reviews — the moat a new listing must climb.

teething gel

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible16.6%

search→purchase rate — share of searches ending in a sale

Market size

Good$716K

$716K/yr · 527K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.20

avg listing price — sweet spot $15–$100

Growth

Bad-5.9%

90-day search growth — must beat 0% to launch

Review moat

Bad9,158.56

avg incumbent reviews — the moat a new listing must climb

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$5.03–$11.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, teething gel is a $716K/yr Amazon United States market (527K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

teething gel market data

Units sold / yr: 80K–100K; avg 10,000–12,500/product
Revenue / yr: $656K–$820K; units × avg price
Conversion rate: 16.6%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.9%
Avg brand age: 60 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Orajel61%
Mommy's Bliss20%
Dr. Talbot's7%
Boiron6%
Hyland's5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top teething gel search terms

baby orajel95K/yr -5.0%19.4% conv.
teething gel94K/yr -9.1%14.9% conv.
orajel baby teething gel55K/yr -2.7%19.6% conv.
orajel baby52K/yr -11.7%17.2% conv.
baby teething gel38K/yr +0.4%12.4% conv.
teething gel for babies19K/yr +10.1%14.6% conv.
baby orajel teething pain relief26K/yr -2.9%15.4% conv.
orajel kids20K/yr -10.8%3.9% conv.
mommy bliss teething gel16K/yr -11.0%18.2% conv.
baby oral gel12K/yr +4.1%14.4% conv.

All search terms

Top teething gel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Orajel Baby Daytime & Nighttime Cooling Gels for Teething Drug - Free #1 Pediatrician Recommended Brand for Teething* Two 0.18oz Tubes

Orajel$6.064.7★28,849 rev

Mommys Bliss Organic Little Gums Soothing Massage Gel Day and Night Combo Great for Teething Babies Age 2 Months+ Sugar Free Mild & Sweet Flavor 2 - 0.53 Oz Tubes (Pack of 1)

Mommy's Bliss$11.834.6★7,852 rev

Orajel Baby Daytime Cooling Gel for Teething Drug-Free #1 Pediatrician Recommended Brand for Teething* One .33oz Tube

Orajel$7.724.7★2,028 rev

Orajel Baby Nighttime Cooling Gel for Teething Drug-Free #1 Pediatrician Recommended Brand for Teething* One .18oz Tube

Orajel$7.464.7★2,960 rev

Boiron Camilia Teething Drops for Daytime and Nighttime Relief of Painful or Swollen Gums and Irritability in Babies - 30 Count

Boiron$10.594.6★23,660 rev

Newest

by launch date

Dr. Talbots Daytime & Night Time Baby Tooth Gel for Sore Gums - 0.53 oz Combo Pack Tubes of Teething Gel - Ages 3-24 Months - Naturally Inspired Ingredients to Soothe Sore Gums for Babies

Dr. Talbot's$6.2199 rev

10mo ago

Hylands Oral Soothing Gel Combo Pack - .53 oz 2-Count Organic Cherry Flavor - Soothing Daytime and Nighttime Support for Teething & Oral Discomfort

Hyland's$11.891,074 rev

3y ago

Orajel Baby Cooling Tablets for Teething with Vitamin D 100 Quick Dissolve Tablets White

Orajel$7.051,206 rev

4y ago

Mommys Bliss Organic Little Gums Soothing Massage Gel Day and Night Combo Great for Teething Babies Age 2 Months+ Sugar Free Mild & Sweet Flavor 2 - 0.53 Oz Tubes (Pack of 1)

Mommy's Bliss$11.837,852 rev

6y ago

Orajel Baby Daytime Cooling Gel for Teething Drug-Free #1 Pediatrician Recommended Brand for Teething* One .33oz Tube

Orajel$7.722,028 rev

7y ago

What buyers say about teething gel

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency13%

“it does work”

Tooth Sensitivity8%

“Helped my baby when teething”

Ease Of Use8%

“extremely convenient to have with you at all times”

Oral Hygiene8%

“Great for babys gums”

Sleep Quality6%

“fall asleep during bedtime”

Soothing Effect6%

“it really soothes him”

Quality-Overall5%

“Had a lot of good reviews which gave me high hopes”

Value For Money4%

“Worth the purchase”

Ingredients-Overall3%

“very clean ingredients”

Taste-Overall3%

“it tastes good”

What buyers complain about

Functionality-Overall14%

“Not Really Effective”

Size-Overall9%

“its too small”

Pain Relief-Overall6%

“This didn't really relieve the pain for my granddaughter”

Value For Money5%

“A complete waste of money”

Oral Hygiene5%

“Literally did not do anything to help with the teething idk how they can market it as that”

Durability4%

“It doesnt last the longest”

Ease Of Use2%

“its hard to put on though because my son just kept wanting to suck or bite my finger lol”

Sleep Quality2%

“It was a whole cycle of teething pain which led to him not sleeping which led to being fussy from pain”

Quality-Overall2%

“Not a good brand”

Side Effects2%

“it make my baby sick”

Top return reasons

Functionality-Overall16%

Age Suitability15%

Size-Overall12%

Advertised Vs Actual Product8%

Value For Money7%

Ingredients-Overall6%

Joint Pain5%

Defective Material/Parts4%

Certifications4%

Leak-Proof4%

Common questions

Is teething gel profitable to sell on Amazon United States?: The niche generates $716K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (40/100).
How competitive is the teething gel niche?: 5 brands and 72 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in teething gel?: Top complaints mined from reviews: Functionality-Overall, Size-Overall, Pain Relief-Overall. The return rate is 0.1%.
When does demand for teething gel peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the teething gel niche?: Listings span $5.03–$11.89; the average listing price is $8.20 (sweet spot $15–$100). The average incumbent carries 9,159 reviews — the moat a new listing must climb.