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Teething Biscuits for Babies 6-12 Months

Fail

The top 5 brands take 97% of clicks, so Teething Biscuits for Babies 6-12 Months is a Fail.

Flapen Score
38
38 / 100
Ranks 1,756 of 2,472 Baby Products niches · −6 vs the category median of 44
Market size
$49K/yr42K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
75%top-5 click share · 6 brands · 556 sellers

Flapen Score

Teething Biscuits for Babies 6-12 Months against its category

The dotted line is the Baby Products average. Past it, Teething Biscuits for Babies 6-12 Months is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teething Biscuits for Babies 6-12 Months market on Amazon at a glance

Shoppers on Amazon United States searched for Teething Biscuits for Babies 6-12 Months 42K times last year and spent an estimated $49K. The top 5 brands take 97% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
6.8%
Market size, estimated
$49Ka year
Peak month
April1.3× the quietest month
Top search term
teething cookies12K searches a year

02 · Price

A sale here is worth $17.54.

Listings sell for $17.54 on average, from $4.88 to $33.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $17.54 that is $4K to $9K a year per listing.

Average price
$17.54inside the $15 to $100 sweet spot
Price range
$4.88–$33.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #31 within Baby Foods. It carries 1,227 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#31in Baby Foods
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
1,227per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Teething Biscuits for Babies 6-12 Months products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

556

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 223%
  • Brand 319%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Teething Biscuits for Babies 6-12 Months search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Teething Biscuits for Babies 6-12 Months search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teething cookies12K/yr
  • organic teething crackers9K/yr
  • teething biscuits for babies 6-12 months8K/yr
  • teething wafers for babies 6-12 months6K/yr
  • teething biscuits for 6 month old2K/yr
  • teething biscuit3K/yr
  • teether crackers for babies 6-12 months2K/yr
  • baby biscuits teething 6 months71/yr

Reviews and returns

What reviews say buyers love and hate about Teething Biscuits for Babies 6-12 Months

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste like cardboard”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Teething Biscuits for Babies 6-12 Months questions

Answered from the same tracked data.