teething biscuits for babies 6-12 months
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$17.54avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$4.88–$33.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,227.42avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$49K$49K/yr · 42K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, teething biscuits for babies 6-12 months is a $49K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 38/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
teething biscuits for babies 6-12 months market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $53K–$70K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 4.4%
- Avg brand age
- 54 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
556
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Happy Baby44%
- Earth's Best23%
- Gerber19%
- Happy Family6%
- Baby Mum-Mum5%
- Serenity Kids3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top teething biscuits for babies 6-12 months search terms
- teething cookies12K/yr
- organic teething crackers9K/yr
- teething biscuits for babies 6-12 months8K/yr
- teething wafers for babies 6-12 months6K/yr
- teething biscuits for 6 month old2K/yr
- teething biscuit3K/yr
- teether crackers for babies 6-12 months2K/yr
- baby biscuits teething 6 months71/yr
Top teething biscuits for babies 6-12 months products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Happy Baby Organics Teether 3 Flavor Variety Pack 12 Count (Pack of 3)
Happy Baby$17.524.8★4,500 rev
Earths Best Organic Baby Food Dissolvable Teething Snack for Babies 6 Months and Older Strawberry Banana Crunchy Sticks .56 oz Pack (Pack of 5)
Earth's Best$10.804.7★1,207 rev
Gerber Strawberry Apple Spinach Teething Wafers 6 Pack
Gerber$20.194.8★2,048 rev
Earths Best Organic Baby Food Dissolvable Teething Snack for Babies 6 Months and Older Garden Veggie Crunchy Sticks .56 oz Pack (Pack of 5)
Earth's Best$8.854.7★711 rev
Happy Baby Gentle Teethers Organic Teething Wafers Blueberry and Purple Carrot 12 Count
Happy Family$4.884.8★2,411 rev
Newest
by launch date
Baby Mum-Mum Organic Gentle Teething Crackers Blueberry & Goji Berry Super Berry Sweet Potato & Carrot Variety Pack | 24 Count (Pack of 3) | Gluten Free Allergen Free Non-GMO
Baby Mum-Mum$21.0837 rev
Gerber Toddler Snacks Banana Cookies Toddler Cookies Finger Foods Snacks for Toddlers 4PK
Gerber$11.16128 rev
Earths Best Organic Baby Food Dissolvable Teething Snack for Babies 6 Months and Older Strawberry Banana Crunchy Sticks .56 oz Pack (Pack of 5)
Earth's Best$10.801,207 rev
Earths Best Organic Baby Food Dissolvable Teething Snack for Babies 6 Months and Older Garden Veggie Crunchy Sticks .56 oz Pack (Pack of 5)
Earth's Best$8.85711 rev
Earths Best Organic Baby Food Dissolvable Teething Snack for Babies 6 Months and Older Cheddar Cheese Crunchy Sticks .56 oz Pack (Pack of 5)
Earth's Best$9.95319 rev
Trending
90-day click momentumBaby Mum-Mum Organic Gentle Teething Crackers Blueberry & Goji Berry Super Berry Sweet Potato & Carrot Variety Pack | 24 Count (Pack of 3) | Gluten Free Allergen Free Non-GMO
Baby Mum-Mum$21.084.6★
Gerber Toddler Snacks Banana Cookies Toddler Cookies Finger Foods Snacks for Toddlers 4PK
Gerber$11.164.7★
Gerber Snacks for Baby Teethers Gentle Teething Wafers Banana Peach 1.7 Ounce 12 Count Box (Pack of 6)
Gerber$19.764.7★
Earths Best Organic Baby Food Dissolvable Teething Snack for Babies 6 Months and Older Cheddar Cheese Crunchy Sticks .56 oz Pack (Pack of 5)
Earth's Best$9.954.8★
Serenity Kids 6+ Months Baby Puffs - Pack of 6 1.5 Oz Variety Pack - USDA Organic Grain Free Puffs - Healthy Snacks for Kids with Veggies & Olive Oil - Dissolvable Finger Food for Toddler Snacks
Serenity Kids$33.084.6★
What buyers say about teething biscuits for babies 6-12 months
What buyers praise and complain about, mined from review topics.What buyers love
“Great snack”
“Great price”
“Good quality and reasonable price”
“Helps while teething”
“Great flavor”
“Good ingredients”
“good snack”
“Also, crackers dissolve easily when being eaten, eliminating the worry of choking on the crackers”
“they are so convenient”
“actually healthy”
What buyers complain about
“Taste like cardboard”
“They dont stay fresh very long once the bag is opened unless you put them in a ziploc bag”
“They have different flavors too”
“There's an ingredient in it that's apparently bad for you called dicalcium phosphate”
“Causes constipation”
“break it very easily”
“Really expensive”
“Bad quality”
“Horrible smell and taste”
“its very dry”
Top return reasons
Common questions
- Is teething biscuits for babies 6-12 months profitable to sell on Amazon United States?
- The niche generates $49K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the teething biscuits for babies 6-12 months niche?
- 6 brands and 556 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in teething biscuits for babies 6-12 months?
- Top complaints mined from reviews: Taste-Overall, Stale/Rotten/Spoiled, Flavor. The return rate is 0.0%.
- When does demand for teething biscuits for babies 6-12 months peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the teething biscuits for babies 6-12 months niche?
- Listings span $4.88–$33.08; the average listing price is $17.54 (sweet spot $15–$100). The average incumbent carries 1,227 reviews — the moat a new listing must climb.