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Teddy Bear Blanket

Fail

Demand is soft, at -30.1% this quarter, so Teddy Bear Blanket is a Fail.

Flapen Score
43
43 / 100
Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 44
Market size
$50K/yr164K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
36%top-5 click share · 36 brands · 42 sellers

Flapen Score

Teddy Bear Blanket against its category

The dotted line is the Baby Products average. Past it, Teddy Bear Blanket is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teddy Bear Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Teddy Bear Blanket 164K times last year and spent an estimated $50K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
1.5%
Market size, estimated
$50Ka year
Peak month
November2.1× the quietest month
Top search term
teddy bear blanket41K searches a year

02 · Price

A sale here is worth $20.03.

Listings sell for $20.03 on average, from $9.03 to $47.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.03 that is $0 to $2K a year per listing.

Average price
$20.03inside the $15 to $100 sweet spot
Price range
$9.03–$47.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #782 within Bedding. It carries 2,149 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
9.1%
Average rank
#782in Bedding
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
2,149per listing
Listings tracked
54

04 · Newcomers

4 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Teddy Bear Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

42

Top-5 brand share

57%

Top 20: 88%

Top-5 click share

36%

Top 20: 71%

Open market

40%

  • Brand 121%
  • Brand 220%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Teddy Bear Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Teddy Bear Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teddy bear blanket41K/yr
  • bear baby blanket19K/yr
  • teddy bear baby blanket18K/yr
  • baby bear blanket14K/yr
  • teddy bear blanket for baby10K/yr
  • bear blanket for baby10K/yr
  • lifetree muslin swaddle blanket7K/yr
  • teddy bear swaddle7K/yr
  • bear swaddle6K/yr
  • life tree muslin swaddle blankets5K/yr

Reviews and returns

What reviews say buyers love and hate about Teddy Bear Blanket

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Soft Feel”
20%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Size up”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Teddy Bear Blanket questions

Answered from the same tracked data.