Teddy Bear Blanket
FailDemand is soft, at -30.1% this quarter, so Teddy Bear Blanket is a Fail.
- Flapen Score
- 43 / 100Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 4443
- Market size
- $50K/yr164K searches / yr
- 90-day growth
- -30.1%search demand this quarter
- Competition
- 36%top-5 click share · 36 brands · 42 sellers
Flapen Score
Teddy Bear Blanket against its category
The dotted line is the Baby Products average. Past it, Teddy Bear Blanket is stronger. Inside it, weaker.
Market
The Teddy Bear Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Teddy Bear Blanket 164K times last year and spent an estimated $50K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.
- Searches, last 12 months
- 164K
- Growth, 90 days vs prior 90
- -30.1%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $50Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- teddy bear blanket41K searches a year
02 · Price
A sale here is worth $20.03.
Listings sell for $20.03 on average, from $9.03 to $47.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.03 that is $0 to $2K a year per listing.
- Average price
- $20.03inside the $15 to $100 sweet spot
- Price range
- $9.03–$47.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #782 within Bedding. It carries 2,149 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 98%
- Out of stock, average day
- 9.1%
- Average rank
- #782in Bedding
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 2,149per listing
- Listings tracked
- 54
04 · Newcomers
4 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Teddy Bear Blanket products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LifeTree Muslin Swaddle Blankets Baby Swaddling Wrap Nursery Blanket Unisex Soft 70% Viscose from Bamboo and 30% Cotton Large 47 x 47 inches Bear & Checkered Swaddle Blanket
- Price
- $25.83
- Rating
- 4.9/5
- Reviews
- 872
- Age
- 3y ago

Little Jump 2 Layers Muslin Cotton Baby Blankets - Teddy Bear Toddler Quilt Crib Blanket - 47x 47Gender Neutral Crib Blanket for Baby Boys and Girls (Teddy Bears)
- Price
- $21.97
- Rating
- 4.9/5
- Reviews
- 268
- Age
- 1y ago

Little Jump Baby Blankets Minky Blankets for Unisex Boys Girls Soft Fluffy Crib Blankets with Muslin Cotton Front and Dotted Fleece Backing Teddy Bear Receiving Blanket for Newborn Infants
- Price
- $16.13
- Rating
- 4.8/5
- Reviews
- 165
- Age
- 11mo ago

SmoothNovelty Brown Bear Blanket Fuzzythrow Blanket Cute Cozy Lightweight Throw for Bed Sofa Couch Chair Soft Home Decorations for Nursery Crib Girls 30 x 40 Inch
- Price
- $19.08
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 1y ago

Baby Blanket 40x40 Inches Muslin Cotton and Minky Dotted Double Layer Soft Receiving Blanket for Newborn Toddler Brown Bear
- Price
- $15.95
- Rating
- 4.7/5
- Reviews
- 162
- Age
- 1y ago
Trending
estimated 90-day click momentum
KeaBabies 3-Pack Organic Baby Swaddles for Newborns (Bumble Bear 0-3M)
- Price
- $25.22
- Rating
- 4.5/5
- Reviews
- 9,146
- Age
- 2y ago

Organic Baby Blanket Flounce Edge Large 50x43 Teddy Bear 100% Muslin Cotton Soft Breathable Toddler Quilt Crib Blankets Gender Neutral for Baby Boys and Girls Bassinet Bed Stroller & Snuggling
- Price
- $22.46
- Rating
- 4.6/5
- Reviews
- 532
- Age
- 7mo ago

Sushing Cartoon Fleece Throw Blanket Cute Animal Characters Plush Home Decor Soft Lightweight Gift for Adults Kids Machine Washable 55in x 70in Autumn Bears
- Price
- $19.72
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 9mo ago

CIVARUA KIDS Bear Minky Baby Blanket Ultra Soft Cozy Nursery Blanket for Unisex Boys Girls Fluffy Toddler Infant Newborn Warm Nursery Bed Blankets for Crib Stroller or Carseat 3040 Beige
- Price
- $13.36
- Rating
- 4.8/5
- Reviews
- 1,105
- Age
- 5mo ago

Baby Swaddle 0-2 Months Cotton Arm-In Zipper Sleep Sack Wearable Blankets Wrap for Newborn Infant Girls Boys (Bear Star Moon Pack of 2)
- Price
- $25.59
- Rating
- 4.5/5
- Reviews
- 148
- Age
- 8mo ago
Newest
by launch date
CIVARUA KIDS Bear Minky Baby Blanket Ultra Soft Cozy Nursery Blanket for Unisex Boys Girls Fluffy Toddler Infant Newborn Warm Nursery Bed Blankets for Crib Stroller or Carseat 3040 Beige
- Price
- $13.36
- Rating
- 4.8/5
- Reviews
- 1,105
- Age
- 5mo ago

Organic Baby Blanket Flounce Edge Large 50x43 Teddy Bear 100% Muslin Cotton Soft Breathable Toddler Quilt Crib Blankets Gender Neutral for Baby Boys and Girls Bassinet Bed Stroller & Snuggling
- Price
- $22.46
- Rating
- 4.6/5
- Reviews
- 532
- Age
- 7mo ago

Baby Swaddle 0-2 Months Cotton Arm-In Zipper Sleep Sack Wearable Blankets Wrap for Newborn Infant Girls Boys (Bear Star Moon Pack of 2)
- Price
- $25.59
- Rating
- 4.5/5
- Reviews
- 148
- Age
- 8mo ago

Sushing Cartoon Fleece Throw Blanket Cute Animal Characters Plush Home Decor Soft Lightweight Gift for Adults Kids Machine Washable 55in x 70in Autumn Bears
- Price
- $19.72
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 9mo ago

FIGEPO Bear and Buffalo Check Plaid Baby Blanket Gender Neutral Blankets for Newborn Baby Girls or Boys Nursery Toddler Double Layer Blanket with Dotted Backing and Bear Printed (Bear1)
- Price
- $16.89
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
36 rising
Sellers
42
Est. top-5 brand share
57%
Top 20: 88%
Est. top-5 click share
36%
Top 20: 71%
Open market
40%
- LifeTree21%
- Little Jump20%
- SmoothNovelty6%
- HomeyHues5%
- KeaBabies4%
- Ali+Oli4%
Demand
Teddy Bear Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Teddy Bear Blanket search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- teddy bear blanket41K/yr
- bear baby blanket19K/yr
- teddy bear baby blanket18K/yr
- baby bear blanket14K/yr
- teddy bear blanket for baby10K/yr
- bear blanket for baby10K/yr
- lifetree muslin swaddle blanket7K/yr
- teddy bear swaddle7K/yr
- bear swaddle6K/yr
- life tree muslin swaddle blankets5K/yr
Reviews and returns
What reviews say buyers love and hate about Teddy Bear Blanket
We read the reviews and the return reasons for every product selling here.
“Size up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Teddy Bear Blanket questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









