Taking Cara Babies Swaddle
FailShoppers spend an estimated $73K a year here, so Taking Cara Babies Swaddle is a Fail.
- Flapen Score
- 38 / 100Ranks 1,756 of 2,472 Baby Products niches · −6 vs the category median of 4438
- Market size
- $73K/yr94K searches / yr
- 90-day growth
- +29.9%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 18 sellers
Flapen Score
Taking Cara Babies Swaddle against its category
The dotted line is the Baby Products average. Past it, Taking Cara Babies Swaddle is stronger. Inside it, weaker.
Market
The Taking Cara Babies Swaddle market on Amazon at a glance
Shoppers on Amazon United States searched for Taking Cara Babies Swaddle 94K times last year and spent an estimated $73K. The top 5 brands take 92% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- +29.9%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $73Ka year
- Top search term
- momcozy swaddle34K searches a year
02 · Price
A sale here is worth $38.44.
Listings sell for $38.44 on average, from $24.44 to $70.82. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $38.44 that is $4K to $10K a year per listing.
- Average price
- $38.44inside the $15 to $100 sweet spot
- Price range
- $24.44–$70.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 4.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #80 within Bedding. It carries 3,449 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 12.8%
- Average rank
- #80in Bedding
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 3,449per listing
- Listings tracked
- 14
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Taking Cara Babies Swaddle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Momcozy Swaddles for Newborns Quiet Fastener Swaddle Suitable for Infant 0-3 Months New-Parent-Friendly Sleep Sack Reduce Startle Reflex Newborn Boys Girls Registry Essentials 2-Pack Bloom
- Price
- $36.97
- Rating
- 4.2/5
- Reviews
- 647
- Age
- 8mo ago

Momcozy Swaddles for Newborns Quiet Fastener Swaddle Suitable for Infant 0-3 Months New-Parent-Friendly Sleep Sack Reduce Startle Reflex Newborn Boys Girls Registry Essentials 2-Pack Serenity
- Price
- $36.72
- Rating
- 4.2/5
- Reviews
- 647
- Age
- 7mo ago

HALO 100% Cotton Sleepsack Swaddle 3-Way Adjustable Wearable Blanket TOG 1.5 Cream Newborn 0-3 Months
- Price
- $34.01
- Rating
- 4.6/5
- Reviews
- 24,792
- Age
- 19y ago

KeaBabies 3-Pack Organic Baby Swaddles for Newborns Infant (Nordic 0-3M)
- Price
- $24.44
- Rating
- 4.5/5
- Reviews
- 9,146
- Age
- 5y ago

HALO Sleepsack Swaddle 3-Way Adjustable Swaddle Blanket TOG 3.0 Velboa Plush Dots Cream Newborn 0-3 Months
- Price
- $34.39
- Rating
- 4.8/5
- Reviews
- 6,521
- Age
- 12y ago
Trending
estimated 90-day click momentum
Momcozy Airflow Baby Swaddle 100% Cotton Lightweight & Ultra Breathable Ideal for Hot Sleeper Baby Reduce Startle Reflex Newborn Boys Girls Registry Essentials 2-Pack Petal Mist
- Price
- $35.10
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 2mo ago

ZIGJOY Sleep Sack Swaddle 1.0 Tog Baby Wearable Blanket 100% Cotton Baby Swaddle Blanket for Newborns 6-12 Months Space&Blue
- Price
- $28.74
- Rating
- 4.5/5
- Reviews
- 726
- Age
- 1y ago

KeaBabies 3-Pack Organic Baby Swaddles for Newborns Infant (Nordic 0-3M)
- Price
- $24.44
- Rating
- 4.5/5
- Reviews
- 9,146
- Age
- 5y ago

The Ollie Swaddle Adjustable Baby Swaddle for Newborns | Pediatrician-Approved for Safe Sleep | Easy Closure | Arms-Out | Lightweight Machine-Washable | Easy Diaper Access
- Price
- $65.72
- Rating
- 4.5/5
- Reviews
- 2,700
- Age
- 10y ago

KYTE BABY Sleep Bag Swaddler with Dual Zipper Removable Velcro Band Rayon Made from Bamboo Transitional Nursery Essential 1.0 TOG (Fog)
- Price
- $70.82
- Rating
- 4.2/5
- Reviews
- 243
- Age
- 2y ago
Newest
by launch date
Momcozy Airflow Baby Swaddle 100% Cotton Lightweight & Ultra Breathable Ideal for Hot Sleeper Baby Reduce Startle Reflex Newborn Boys Girls Registry Essentials 2-Pack Petal Mist
- Price
- $35.10
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 2mo ago

Momcozy Swaddles for Newborns Quiet Fastener Swaddle Suitable for Infant 0-3 Months New-Parent-Friendly Sleep Sack Reduce Startle Reflex Newborn Boys Girls Registry Essentials 2-Pack Serenity
- Price
- $36.72
- Rating
- 4.2/5
- Reviews
- 647
- Age
- 7mo ago

Momcozy Swaddles for Newborns Quiet Fastener Swaddle Suitable for Infant 0-3 Months New-Parent-Friendly Sleep Sack Reduce Startle Reflex Newborn Boys Girls Registry Essentials 2-Pack Bloom
- Price
- $36.97
- Rating
- 4.2/5
- Reviews
- 647
- Age
- 8mo ago

Momcozy Newborn Swaddle Sack Two-Step Adjustable Baby Swaddle with Whisper-Quiet Fastener Sleep Sack for 0-3 Months 2-Pack Stars
- Price
- $36.32
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 8mo ago

ZIGJOY Sleep Sack Swaddle 1.0 Tog Baby Wearable Blanket 100% Cotton Baby Swaddle Blanket for Newborns 6-12 Months Space&Blue
- Price
- $28.74
- Rating
- 4.5/5
- Reviews
- 726
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
18
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
4%
- Momcozy50%
- HALO17%
- KeaBabies13%
- The Ollie6%
- KYTE BABY6%
- ANYEDDE4%
- Open — no brand owns it (3 brands, 4%)
Demand
Taking Cara Babies Swaddle search demand
Weekly searches over the year. Pick a range.
Search terms
Top Taking Cara Babies Swaddle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- momcozy swaddle34K/yr
- taking cara babies swaddle35K/yr
- mom cozy swaddle10K/yr
- swaddle pod9K/yr
- winter swaddles for newborns7K/yr
Reviews and returns
What reviews say buyers love and hate about Taking Cara Babies Swaddle
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Taking Cara Babies Swaddle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









