Swaddles 6-12 Months
a small market ($55K/yr) — Swaddles 6-12 Months doesn't clear our bar today.
Flapen Score
Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 44
Is Swaddles 6-12 Months profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Swaddles 6-12 Months is a $55K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.
Swaddles 6-12 Months: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.7% over the last 90 days and 1.3% of searches end in a purchase.
$55K
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 70 products
Top Swaddles 6-12 Months products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ZIGJOY Sleep Sack Swaddle 1.0 Tog Baby Wearable Blanket 100% Cotton Baby Swaddle Blanket for Newborns 6-12 Months Space&Blue
- Price
- $28.74
- Rating
- 4.5/5
- Reviews
- 726
- Age
- 1y ago
BSTOPPT Newborn Sleep Sack Baby Swaddle 3-6 Months 3-Way Adjustable Wearable Blanket 100% Rayon Cotton Swaddling sleeping bagTOG 0.5Clouds&Starry Sky
- Price
- $24.06
- Rating
- 4.4/5
- Reviews
- 1,828
- Age
- 2y ago
BSTOPPT Newborn Sleep Sack Baby Swaddle 6-12 Months 3-Way Adjustable Wearable Blanket 100% Rayon Cotton Swaddling sleeping bagTOG 0.5Clouds&Starry Sky
- Price
- $26.53
- Rating
- 4.4/5
- Reviews
- 1,828
- Age
- 2y ago
FIEMOL Baby Swaddle Sleep Sack 3-6 Months Cotton Swaddles for Newborns Boys Girls 2-Way Zipper Transitional Infant Wearable Swaddling Blanket with Quiet Closure 0.5 TOG 2 Pack Soft Green Dinosaur
- Price
- $27.98
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 4mo ago
LILBESTIE Baby Swaddle Sleep Sack 1.0 Tog New-Parent-Friendly Swaddle for Newborns & infant 6-12 Months Baby Wearable Blanket Reduce Startle Reflex Newborn Boys Girls Registry Essentials
- Price
- $17.22
- Rating
- 4.5/5
- Reviews
- 451
- Age
- 9mo ago
Trending
90-day click momentumFIEMOL Baby Swaddle Sleep Sack 3-6 Months Cotton Swaddles for Newborns Boys Girls 2-Way Zipper Transitional Infant Wearable Swaddling Blanket with Quiet Closure 0.5 TOG 2 Pack Soft Green Dinosaur
- Price
- $27.98
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 4mo ago
SwaddleDesigns Transitional Swaddle Sack Arms Up Half-Length Sleeves & Mitten Cuffs Swaddle for Newborn Transition to Baby Sleep Sack Wearable Blanket Small 0-3 month 6-14 lb Tiny Hedgehogs
- Price
- $19.49
- Rating
- 4.6/5
- Reviews
- 8,912
- Age
- 8y ago
ZIGJOY Baby Swaddle Sleep Sack 1.0 TOG Sleep Sack Swaddles for Newborns & infant 6-12 Months 100% Cotton Baby Wearable Blanket for Newborn Registry Essentials Green&Rabbit Flower
- Price
- $29.71
- Rating
- 4.5/5
- Reviews
- 726
- Age
- 8mo ago
Slumber Buddy Baby Swaddle Sleep Sack 3-6 Months Houdini Proof Infant Zip Up Arms Out Hands Up Wearable Blanket for Boy Girl 1.0 TOG Zipper Warm Swaddler Wrap Sleeping Bag
- Price
- $21.64
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago
LILBESTIE Baby Swaddle Sleep Sack 1.0 Tog New-Parent-Friendly Swaddle for Newborns & infant 6-12 Months Baby Wearable Blanket Reduce Startle Reflex Newborn Boys Girls Registry Essentials
- Price
- $17.22
- Rating
- 4.5/5
- Reviews
- 451
- Age
- 9mo ago
Newest
by launch dateFIEMOL Baby Swaddle Sleep Sack 3-6 Months Cotton Swaddles for Newborns Boys Girls 2-Way Zipper Transitional Infant Wearable Swaddling Blanket with Quiet Closure 0.5 TOG 2 Pack Soft Green Dinosaur
- Price
- $27.98
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 4mo ago
ZIGJOY Baby Swaddle Sleep Sack 1.0 TOG Sleep Sack Swaddles for Newborns & infant 6-12 Months 100% Cotton Baby Wearable Blanket for Newborn Registry Essentials Green&Rabbit Flower
- Price
- $29.71
- Rating
- 4.5/5
- Reviews
- 726
- Age
- 8mo ago
AugTwig Baby Swaddle Sleep Sack 6-12 Months Adjustable WearableTransition Blanket Miracle Swaddles for Babies Large 100% Cotton-2-Piece(Pink&Stars)
- Price
- $30.58
- Rating
- 4.3/5
- Reviews
- 953
- Age
- 8mo ago
LILBESTIE Baby Swaddle Sleep Sack 1.0 Tog New-Parent-Friendly Swaddle for Newborns & infant 6-12 Months Baby Wearable Blanket Reduce Startle Reflex Newborn Boys Girls Registry Essentials
- Price
- $17.22
- Rating
- 4.5/5
- Reviews
- 451
- Age
- 9mo ago
LILBESTIE Baby Swaddle Sleep Sack 1.0 Tog New-Parent-Friendly Swaddle for Newborns & infant 3-6 Months Baby Wearable Blanket Reduce Startle Reflex Newborn Boys Girls Registry Essentials
- Price
- $17.41
- Rating
- 4.5/5
- Reviews
- 451
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
23 falling
Sellers
34
Top-5 brand share
60%
Top 20: 99%
Top-5 click share
29%
Top 20: 62%
Open market
34%
- BSTOPPT16%
- LILBESTIE13%
- HALO12%
- ZIGJOY12%
- SwaddleDesigns7%
- FIEMOL6%
Swaddles 6-12 Months demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.6×
Top Swaddles 6-12 Months search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- swaddles 6-12 months17K/yr
- swaddle 6-12 months11K/yr
- swaddle for 6-12 month baby12K/yr
- swaddle for 3-6 months10K/yr
- swaddle 6-9 months10K/yr
- sleep sack swaddle 3-6 months11K/yr
- swaddle sleep sack 3-6 months9K/yr
- 6 month swaddle7K/yr
- swaddle with arms out7K/yr
- swaddle 3-6 months6K/yr
What reviews say buyers love and hate about Swaddles 6-12 Months
What buyers mention most, as a share of all reviews.
What buyers love
69% of reviews“She sleeps well in this”
“Its soft”
“Amazing quality”
“Its very convenient”
“Sizing seems accurate”
What buyers complain about
48% of reviews“Way too big”
“Velcro is annoying”
“hasn't woke up AT ALL”
“Cheap material”
“Fabric stretches”
Swaddles 6-12 Months return rate & reasons
Why buyers send it back, as a share of all return requests.
5.5%
Return rate
73%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Swaddles 6-12 Months questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
