Swaddle Me 0-3 Month

Shoppers searched for this 6.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months

6.7M

Growth, 90 days vs prior 90

-4.1%

Conversion, latest week

1.7%

Market size, estimated

$3.0Ma year

Peak month

January1.3× the quietest month

Top search term

swaddles for newborns2.0M searches a year

Listings sell for $25.83 on average, from $9.76 to $65.72. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $25.83 that is $52K to $65K a year per listing.

Average price

$25.83inside the $15 to $100 sweet spot

Price range

$9.76–$65.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

$52K–$65K

Returns

5.4%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Bedding. It carries 7,261 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#48in Bedding

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

7,261per listing

Listings tracked

39

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

44 months