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Swaddle Blankets Baby Girl

Fail

Shoppers spend an estimated $21K a year here, so Swaddle Blankets Baby Girl is a Fail.

Flapen Score
43
43 / 100
Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 44
Market size
$21K/yr84K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
25%top-5 click share · 30 brands · 42 sellers

Flapen Score

Swaddle Blankets Baby Girl against its category

The dotted line is the Baby Products average. Past it, Swaddle Blankets Baby Girl is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swaddle Blankets Baby Girl market on Amazon at a glance

Shoppers on Amazon United States searched for Swaddle Blankets Baby Girl 84K times last year and spent an estimated $21K. The top 5 brands take 49% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
1.1%
Market size, estimated
$21Ka year
Peak month
January1.5× the quietest month
Top search term
baby girl swaddle blanket47K searches a year

02 · Price

A sale here is worth $21.59.

Listings sell for $21.59 on average, from $8.50 to $44.26. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $21.59 that is $0 to $2K a year per listing.

Average price
$21.59inside the $15 to $100 sweet spot
Price range
$8.50–$44.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #108 within Bedding. It carries 3,557 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#108in Bedding
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
3,557per listing
Listings tracked
65

04 · Newcomers

12 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
12Amazon's first-year sales bar
Average brand age
41 months

Products

Top Swaddle Blankets Baby Girl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

42

Top-5 brand share

49%

Top 20: 94%

Top-5 click share

25%

Top 20: 64%

Open market

46%

  • Brand 120%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Swaddle Blankets Baby Girl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Swaddle Blankets Baby Girl

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
20%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Runs big”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Swaddle Blankets Baby Girl questions

Answered from the same tracked data.