Swaddle Blankets Baby Girl
FailShoppers spend an estimated $21K a year here, so Swaddle Blankets Baby Girl is a Fail.
- Flapen Score
- 43 / 100Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 4443
- Market size
- $21K/yr84K searches / yr
- 90-day growth
- -21.6%search demand this quarter
- Competition
- 25%top-5 click share · 30 brands · 42 sellers
Flapen Score
Swaddle Blankets Baby Girl against its category
The dotted line is the Baby Products average. Past it, Swaddle Blankets Baby Girl is stronger. Inside it, weaker.
Market
The Swaddle Blankets Baby Girl market on Amazon at a glance
Shoppers on Amazon United States searched for Swaddle Blankets Baby Girl 84K times last year and spent an estimated $21K. The top 5 brands take 49% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- -21.6%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $21Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- baby girl swaddle blanket47K searches a year
02 · Price
A sale here is worth $21.59.
Listings sell for $21.59 on average, from $8.50 to $44.26. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $21.59 that is $0 to $2K a year per listing.
- Average price
- $21.59inside the $15 to $100 sweet spot
- Price range
- $8.50–$44.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #108 within Bedding. It carries 3,557 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #108in Bedding
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 3,557per listing
- Listings tracked
- 65
04 · Newcomers
12 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Swaddle Blankets Baby Girl products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GLLQUEN BABY Muslin Swaddle Blankets 4-Pack Breathable Receiving Blankets (35 x 40) Soft Baby Blankets for Girls and Boys Newborn Essentials Muslin Burp Cloths Swaddle Wrap Baby Gift (Flower)
- Price
- $18.26
- Rating
- 4.7/5
- Reviews
- 979
- Age
- 1y ago

lulumoon Muslin Swaddle Blankets for Newborn - Soft Receiving Blankets - Floral Print Nursery Gift for Baby Girls(Pink Flower)
- Price
- $19.23
- Rating
- 4.7/5
- Reviews
- 1,193
- Age
- 10mo ago

GLLQUEN BABY Receiving Blanket Boy Cotton Muslin Swaddle Blankets Girl Newborn Squares Breathable & Soft Thin Baby Blankets Cloths Double Absorbent Infant Swaddling Wrap - 6 Pack (Rosebud)
- Price
- $18.65
- Rating
- 4.4/5
- Reviews
- 3,933
- Age
- 2y ago

BlueMello Baby Swaddle Blanket | Ultra-Soft Plush Essential for Infants 0-6 Months | Receiving Swaddling Wrap Pink | Ideal Newborn Registry and Toddler Boy Accessories | Perfect Baby Girl Shower Gift
- Price
- $20.40
- Rating
- 4.7/5
- Reviews
- 6,817
- Age
- 6y ago

CIVARUA KIDS Muslin Swaddle Blankets for Newborn 4 Pack Cotton Baby Blankets for Girls Large 31.5 x 43.3 Breathable Soft Receiving Blanket Essentials Swaddle Wrap Burping Clothes Flowers
- Price
- $22.92
- Rating
- 4.7/5
- Reviews
- 268
- Age
- 10mo ago
Trending
estimated 90-day click momentum
KeaBabies 3-Pack Organic Baby Swaddles for Newborns Infant (Nordic 0-3M)
- Price
- $24.44
- Rating
- 4.5/5
- Reviews
- 9,146
- Age
- 5y ago

GRSSDER 2 Pack Newborn Swaddle Blanket Ultra Soft Stretchy Jersey Knit Extra Large Size 33 x 44 Receiving Blankets for Easy Swaddling Baby Snug and Cozy
- Price
- $19.29
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 1y ago

BlueMello Baby Swaddle Blanket | Ultra-Soft Plush Essential for Infants 0-6 Months | Receiving Swaddling Wrap Pink | Ideal Newborn Registry and Toddler Boy Accessories | Perfect Baby Girl Shower Gift
- Price
- $20.40
- Rating
- 4.7/5
- Reviews
- 6,817
- Age
- 6y ago

DRESHOW BQUBO 3 Pack Newborn Baby Swaddle Blanket with Hats Infant Adjustable Velcro Swaddling Wraps with Bear Ears Cap for 6-12 Lbs Newborns & 0-3 Months Girls Boys
- Price
- $20.18
- Rating
- 4.4/5
- Reviews
- 202
- Age
- 1y ago

lulumoon Muslin Swaddle Blankets for Newborn - Soft Receiving Blankets - Floral Print Nursery Gift for Baby Girls(Pink Flower)
- Price
- $19.23
- Rating
- 4.7/5
- Reviews
- 1,193
- Age
- 10mo ago
Newest
by launch date
2 Pack Pink Bow Muslin Swaddle Blankets 70% Bambo 30% Cotton Breathable Receiving Blankets Newborn Essentials for Baby Girl Soft and Large 47 x 47 Inches (Bow)
- Price
- $19.80
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 10mo ago

CIVARUA KIDS Muslin Swaddle Blankets for Newborn 4 Pack Cotton Baby Blankets for Girls Large 31.5 x 43.3 Breathable Soft Receiving Blanket Essentials Swaddle Wrap Burping Clothes Flowers
- Price
- $22.92
- Rating
- 4.7/5
- Reviews
- 268
- Age
- 10mo ago

CIVARUA KIDS Muslin Swaddle Blankets for Newborn 4 Pack Cotton Baby Blanket Large 31.5 x 43.3 inch Breathable Soft Receiving Blanket Essentials Swaddle Wrap Burping Clothes Vintage Flowers
- Price
- $22.78
- Rating
- 4.7/5
- Reviews
- 268
- Age
- 10mo ago

lulumoon Muslin Swaddle Blankets for Newborn - Soft Receiving Blankets - Floral Print Nursery Gift for Baby Girls(Pink Flower)
- Price
- $19.23
- Rating
- 4.7/5
- Reviews
- 1,193
- Age
- 10mo ago

GRSSDER 2 Pack Newborn Swaddle Blanket Ultra Soft Stretchy Jersey Knit Extra Large Size 33 x 44 Receiving Blankets for Easy Swaddling Baby Snug and Cozy
- Price
- $19.29
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.
Brands
30 falling
Sellers
42
Est. top-5 brand share
49%
Top 20: 94%
Est. top-5 click share
25%
Top 20: 64%
Open market
46%
- GLLQUEN BABY20%
- Konssy9%
- CIVARUA KIDS8%
- lulumoon6%
- KeaBabies5%
- Galabloomer5%
Demand
Swaddle Blankets Baby Girl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Reviews and returns
What reviews say buyers love and hate about Swaddle Blankets Baby Girl
We read the reviews and the return reasons for every product selling here.
“Runs big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swaddle Blankets Baby Girl questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









