Swaddelini

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months

218K

Growth, 90 days vs prior 90

+1.0%

Conversion, latest week

2.2%

Market size, estimated

$145Ka year

Peak month

April3.8× the quietest month

Top search term

momcozy swaddle34K searches a year

Listings sell for $30.30 on average, from $18.13 to $53.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $30.30 that is $3K to $8K a year per listing.

Average price

$30.30inside the $15 to $100 sweet spot

Price range

$18.13–$53.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

4.4%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #187 within Bedding. It carries 2,980 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

6.6%

Average rank

#187in Bedding

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

2,980per listing

Listings tracked

32

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

43 months