Stroller

Shoppers searched for this 16.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.1M a year.

Searches, last 12 months

16.7M

Growth, 90 days vs prior 90

+2.7%

Conversion, latest week

0.4%

Market size, estimated

$12.1Ma year

Peak month

July1.6× the quietest month

Top search term

stroller4.1M searches a year

Listings sell for $173.55 on average, from $30.23 to $627.76. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $173.55 that is $130K to $174K a year per listing.

Average price

$173.55above the $15 to $100 sweet spot

Price range

$30.23–$627.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

750–1,000

Revenue per listing a year

$130K–$174K

Returns

5.1%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #11 within Strollers & Accessories. It carries 3,623 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

96%

Out of stock, average day

0.7%

Average rank

#11in Strollers & Accessories

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

3,623per listing

Listings tracked

57

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

40 months