straw training cups for babies
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Good$315K$315K/yr · 511K searches
Avg price
Okay$11.11avg listing price — sweet spot $15–$100
Review moat
Okay3,394.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Price range
Bad$6.99–$15.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, straw training cups for babies is a $315K/yr Amazon United States market (511K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
straw training cups for babies market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $278K–$333K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 47%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- The First Years85%
- Olababy12%
- Munchkin4%
Demand
Weekly Amazon search volume, last 14 weeks — -3.0% search growth over the last 90 days.Top straw training cups for babies search terms
- the first years sippy cups95K/yr
- first years sippy cup74K/yr
- first years straw cup48K/yr
- the first years straw cup44K/yr
- squeeze and sip straw cup28K/yr
- olababy straw cup22K/yr
- squeeze straw cup baby22K/yr
- first years squeeze and sip straw cup16K/yr
- olababy18K/yr
- straw training cups for babies17K/yr
Top straw training cups for babies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up
The First Years$12.444.6★3,463 rev
The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Pink/Purple/Blue - 7 Oz - 3 Count - Ages 6 Months and Up
The First Years$12.574.6★3,463 rev
Olababy Silicone Training Cup with Straw Lid | Babies Water Drinking Cup | 6+ Mo Infant To 12-18 Months Toddler | Sippy Cup For Kids & Smoothie Cup | Baby Led Weaning (Mint 5 oz)
Olababy$14.724.4★5,907 rev
The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Blue/Yelllow/Red - 7 Oz - 3 Count - Ages 6 Months and Up
The First Years$12.134.6★3,463 rev
The First Years Insulated Straw Cups for Toddlers 2pk Ladybug & Marbled Pink & Blue
The First Years$9.054.6★4,292 rev
Newest
by launch date
The First Years Silicone Squeeze & Sip Straw Cup - Spill-Proof Toddler Training Cups - Dishwasher Safe - Orange and Blue - 7 oz - 2 Count - Ages 6 Months+
The First Years$15.7844 rev
The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Blue/Yelllow/Red - 7 Oz - 3 Count - Ages 6 Months and Up
The First Years$12.133,463 rev
The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Yellow/Pink/Orange - 7 Oz - 3 Count - Ages 6 Months and Up
The First Years$12.193,463 rev
Munchkin Gentle Transition Honey Bear Straw Cup for Babies and Toddlers 6 Months and Up Squeezable Sippy Bottle for Easy Drinking 9 Ounce Yellow
Munchkin$6.99193 rev
The First Years Spidey and His Amazing Friends Insulated Straw Cups - Toddler Cups with Straws and DropGuard Protection - Kids Water Bottles - 9 Oz - 2 Count - Ages 18 Months and Up
The First Years$10.89342 rev
Trending
90-day click momentumThe First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Blue/Yelllow/Red - 7 Oz - 3 Count - Ages 6 Months and Up
The First Years$12.134.6★
The First Years Silicone Squeeze & Sip Straw Cup - Spill-Proof Toddler Training Cups - Dishwasher Safe - Orange and Blue - 7 oz - 2 Count - Ages 6 Months+
The First Years$15.784.3★
The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - Yellow/Pink/Orange - 7 Oz - 3 Count - Ages 6 Months and Up
The First Years$12.194.6★
Munchkin Gentle Transition Honey Bear Straw Cup for Babies and Toddlers 6 Months and Up Squeezable Sippy Bottle for Easy Drinking 9 Ounce Yellow
Munchkin$6.994.4★
The First Years Disney/Pixar Toy Story Kids Insulated Sippy Cups - Dishwasher Safe Spill Proof Toddler Cups - Ages 12 Months and Up - 9 Ounces - 2 Count
The First Years$9.974.8★
What buyers say about straw training cups for babies
What buyers praise and complain about, mined from review topics.What buyers love
“leak proof”
“Easy peasy”
“Easy cleaning”
“easy for baby to hold”
“Good fit”
“Nice cups”
“Great for its price”
“held up well with daily use”
“Colors are accurate”
“The Bluey design is adorable”
What buyers complain about
“It leaks”
“It's way too hard to squeeze”
“making a mess”
“Poor quality”
“very small”
“it is pretty hard”
“The honeybear straw is outrageously overpriced”
“It's hard to drink water from”
“Just does not hold up well at all”
“Again, none of them work unless we have it in a vice grip”
Top return reasons
Common questions
- Is straw training cups for babies profitable to sell on Amazon United States?
- The niche generates $315K/yr across 15 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the straw training cups for babies niche?
- 3 brands and 12 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in straw training cups for babies?
- Top complaints mined from reviews: Leak-Proof, Ease Of Use, Ease Of Cleaning. The return rate is 1.7%.
- What does it cost to enter the straw training cups for babies niche?
- Listings span $6.99–$15.78; the average listing price is $11.11 (sweet spot $15–$100). The average incumbent carries 3,394 reviews — the moat a new listing must climb.