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Straw Training Cups for Babies

Fail

The top 5 brands take 100% of clicks, so Straw Training Cups for Babies is a Fail.

Flapen Score
36
36 / 100
Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 44
Market size
$315K/yr511K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
72%top-5 click share · 3 brands · 12 sellers

Flapen Score

Straw Training Cups for Babies against its category

The dotted line is the Baby Products average. Past it, Straw Training Cups for Babies is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Straw Training Cups for Babies market on Amazon at a glance

Shoppers on Amazon United States searched for Straw Training Cups for Babies 511K times last year and spent an estimated $315K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 511K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $315K a year.

Searches, last 12 months
511K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
5.5%
Market size, estimated
$315Ka year
Top search term
the first years sippy cups95K searches a year

02 · Price

A sale here is worth $11.11.

Listings sell for $11.11 on average, from $6.99 to $15.78. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $11.11 that is $17K to $22K a year per listing.

Average price
$11.11under the $15 to $100 sweet spot
Price range
$6.99–$15.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$17K–$22K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Solid Feeding. It carries 3,394 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#71in Solid Feeding
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
3,394per listing
Listings tracked
15

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Straw Training Cups for Babies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 212%
  • Brand 34%

Demand

Straw Training Cups for Babies search demand

Weekly searches over the year. Pick a range.

13K8KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Straw Training Cups for Babies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the first years sippy cups95K/yr
  • first years sippy cup74K/yr
  • first years straw cup48K/yr
  • the first years straw cup44K/yr
  • squeeze and sip straw cup28K/yr
  • olababy straw cup22K/yr
  • squeeze straw cup baby22K/yr
  • first years squeeze and sip straw cup16K/yr
  • olababy18K/yr
  • straw training cups for babies17K/yr

Reviews and returns

What reviews say buyers love and hate about Straw Training Cups for Babies

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Leak-Proof”
37%of negative reviews mention “Leak-Proof”
1.7%of orders come back
“It leaks”
A buyer, on “Leak-Proof”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Straw Training Cups for Babies questions

Answered from the same tracked data.