Straw Sippy Cup
Straw Sippy Cup shows a fragmented shelf (top 5 take 30% of clicks), but soft demand (-19.2% this quarter) keeps it on the watch list.
Flapen Score
Top 25% of 2,472 Baby Products niches · +6 vs the category median of 44
Is Straw Sippy Cup profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Straw Sippy Cup is a $200K/yr Amazon United States market (417K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct. Verdict: Worth a look — 50/100.
Straw Sippy Cup: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -19.2% over the last 90 days and 4.1% of searches end in a purchase.
$200K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 61 products
Top Straw Sippy Cup products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NUK Learner Straw Cup 10oz - Toddler Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up
- Price
- $14.09
- Rating
- 4.6/5
- Reviews
- 1,775
- Age
- 2y ago
Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack
- Price
- $5.52
- Rating
- 4.4/5
- Reviews
- 14,879
- Age
- 3y ago
Nuby No-Spill Sippy Cup with Flex Straw - (3-Pack) 10-Ounce Bottles - Sippy Cups for Toddlers 12+ Months - Neutral Color Training Cups for Toddlers
- Price
- $7.87
- Rating
- 4.4/5
- Reviews
- 28,922
- Age
- 8y ago
Tommee Tippee Starter Weighted Straw Baby & Toddler 8oz Sippy Cup for 6 Months+ with Silicone Weighted Straw and Easy-Hold Handles BPA Free Pink & Purple Pack of 2
- Price
- $10.87
- Rating
- 4.2/5
- Reviews
- 922
- Age
- 1y ago
The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up
- Price
- $12.44
- Rating
- 4.6/5
- Reviews
- 3,463
- Age
- 2y ago
Trending
90-day click momentum
Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Green 10 oz/300 mL BPA Free 12m+
- Price
- $9.47
- Rating
- 4.5/5
- Reviews
- 787
- Age
- 1y ago
Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Coral/Olive Green 2-Pack
- Price
- $9.24
- Rating
- 4.4/5
- Reviews
- 14,879
- Age
- 3y ago
Tommee Tippee Active Straw Toddler Cups 9 oz Insulated Sippy Cups For Toddlers 1-3 Silicone Straw and Leak-Proof Valve Pink and Purple Pack of 2
- Price
- $12.46
- Rating
- 4.2/5
- Reviews
- 392
- Age
- 7mo ago
NUK Learner Straw Cup 10oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up Timeless Collection
- Price
- $13.91
- Rating
- 4.6/5
- Reviews
- 1,775
- Age
- 1y ago
Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Blue & Green 10 oz/300 mL BPA Free 12m+
- Price
- $9.38
- Rating
- 4.6/5
- Reviews
- 840
- Age
- 1y ago
Newest
by launch dateTommee Tippee Active Straw Toddler Cups 9 oz Insulated Sippy Cups For Toddlers 1-3 Silicone Straw and Leak-Proof Valve Pink and Purple Pack of 2
- Price
- $12.46
- Rating
- 4.2/5
- Reviews
- 392
- Age
- 7mo ago
NUK Learner Straw Cup 5oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 6 Months and Up Timeless Collection
- Price
- $13.42
- Rating
- 4.6/5
- Reviews
- 1,775
- Age
- 1y ago
NUK Learner Straw Cup 10oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up Timeless Collection
- Price
- $13.91
- Rating
- 4.6/5
- Reviews
- 1,775
- Age
- 1y ago
Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Blue & Green 10 oz/300 mL BPA Free 12m+
- Price
- $9.38
- Rating
- 4.6/5
- Reviews
- 840
- Age
- 1y ago
Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Green 10 oz/300 mL BPA Free 12m+
- Price
- $9.47
- Rating
- 4.5/5
- Reviews
- 787
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
16 falling
Sellers
42
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
30%
Top 20: 69%
Open market
16%
- Dr. Brown's23%
- Tommee Tippee18%
- Nuby16%
- NUK16%
- The First Years7%
- Zak Designs4%
- Open — no brand owns it (10 brands, 16%)
Straw Sippy Cup demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 2.1×
Top Straw Sippy Cup search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- straw sippy cup161K/yr
- nuby straw cup44K/yr
- straw cup for 1 year old40K/yr
- tommee tippee straw cup41K/yr
- straw bottle for toddlers 1-328K/yr
- sippy cup straw27K/yr
- straw sippy cup for 1+ year old20K/yr
- straw cups for 1 year old15K/yr
- baby cups with straw spill proof15K/yr
- nuby straw cups6K/yr
What reviews say buyers love and hate about Straw Sippy Cup
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Does not leak”
“Cleaning is easy”
“easy to do”
“Great quality bottles”
“Cute and durable”
What buyers complain about
67% of reviews“Leaks a little”
“Hard to clean”
“hard to hold”
“then it does not work as intended”
“Decreased quality”
Straw Sippy Cup return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Straw Sippy Cup questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
