Straw Sippy Cup
MaybeThe top 5 products take only 30% of clicks. But demand is soft, at -19.2% this quarter, so Straw Sippy Cup is a Maybe.
- Flapen Score
- 50 / 100Top 25% of 2,472 Baby Products niches · +6 vs the category median of 4450
- Market size
- $200K/yr417K searches / yr
- 90-day growth
- -19.2%search demand this quarter
- Competition
- 30%top-5 click share · 16 brands · 42 sellers
Flapen Score
Straw Sippy Cup against its category
The dotted line is the Baby Products average. Past it, Straw Sippy Cup is stronger. Inside it, weaker.
Market
The Straw Sippy Cup market on Amazon at a glance
Shoppers on Amazon United States searched for Straw Sippy Cup 417K times last year and spent an estimated $200K. The top 5 brands take 80% of clicks. Demand peaks in Oct. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 417K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.
- Searches, last 12 months
- 417K
- Growth, 90 days vs prior 90
- -19.2%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $200Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- straw sippy cup161K searches a year
02 · Price
A sale here is worth $11.72.
Listings sell for $11.72 on average, from $4.99 to $23.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $11.72 that is $1K to $3K a year per listing.
- Average price
- $11.72under the $15 to $100 sweet spot
- Price range
- $4.99–$23.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #78 within Solid Feeding. It carries 6,931 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #78in Solid Feeding
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 6,931per listing
- Listings tracked
- 61
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Straw Sippy Cup products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NUK Learner Straw Cup 10oz - Toddler Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up
- Price
- $14.09
- Rating
- 4.6/5
- Reviews
- 1,775
- Age
- 2y ago

Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack
- Price
- $5.52
- Rating
- 4.4/5
- Reviews
- 14,879
- Age
- 3y ago

Nuby No-Spill Sippy Cup with Flex Straw - (3-Pack) 10-Ounce Bottles - Sippy Cups for Toddlers 12+ Months - Neutral Color Training Cups for Toddlers
- Price
- $7.87
- Rating
- 4.4/5
- Reviews
- 28,922
- Age
- 8y ago

Tommee Tippee Starter Weighted Straw Baby & Toddler 8oz Sippy Cup for 6 Months+ with Silicone Weighted Straw and Easy-Hold Handles BPA Free Pink & Purple Pack of 2
- Price
- $10.87
- Rating
- 4.2/5
- Reviews
- 922
- Age
- 1y ago

The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up
- Price
- $12.44
- Rating
- 4.6/5
- Reviews
- 3,463
- Age
- 2y ago
Trending
estimated 90-day click momentum
Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Green 10 oz/300 mL BPA Free 12m+
- Price
- $9.47
- Rating
- 4.5/5
- Reviews
- 787
- Age
- 1y ago

Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Coral/Olive Green 2-Pack
- Price
- $9.24
- Rating
- 4.4/5
- Reviews
- 14,879
- Age
- 3y ago

Tommee Tippee Active Straw Toddler Cups 9 oz Insulated Sippy Cups For Toddlers 1-3 Silicone Straw and Leak-Proof Valve Pink and Purple Pack of 2
- Price
- $12.46
- Rating
- 4.2/5
- Reviews
- 392
- Age
- 7mo ago

NUK Learner Straw Cup 10oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up Timeless Collection
- Price
- $13.91
- Rating
- 4.6/5
- Reviews
- 1,775
- Age
- 1y ago

Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Blue & Green 10 oz/300 mL BPA Free 12m+
- Price
- $9.38
- Rating
- 4.6/5
- Reviews
- 840
- Age
- 1y ago
Newest
by launch date
Tommee Tippee Active Straw Toddler Cups 9 oz Insulated Sippy Cups For Toddlers 1-3 Silicone Straw and Leak-Proof Valve Pink and Purple Pack of 2
- Price
- $12.46
- Rating
- 4.2/5
- Reviews
- 392
- Age
- 7mo ago

NUK Learner Straw Cup 5oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 6 Months and Up Timeless Collection
- Price
- $13.42
- Rating
- 4.6/5
- Reviews
- 1,775
- Age
- 1y ago

NUK Learner Straw Cup 10oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up Timeless Collection
- Price
- $13.91
- Rating
- 4.6/5
- Reviews
- 1,775
- Age
- 1y ago

Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Blue & Green 10 oz/300 mL BPA Free 12m+
- Price
- $9.38
- Rating
- 4.6/5
- Reviews
- 840
- Age
- 1y ago

Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Green 10 oz/300 mL BPA Free 12m+
- Price
- $9.47
- Rating
- 4.5/5
- Reviews
- 787
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
16 falling
Sellers
42
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
30%
Top 20: 69%
Open market
16%
- Dr. Brown's23%
- Tommee Tippee18%
- Nuby16%
- NUK16%
- The First Years7%
- Zak Designs4%
- Open — no brand owns it (10 brands, 16%)
Demand
Straw Sippy Cup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.1×
Search terms
Top Straw Sippy Cup search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- straw sippy cup161K/yr
- nuby straw cup44K/yr
- straw cup for 1 year old40K/yr
- tommee tippee straw cup41K/yr
- straw bottle for toddlers 1-328K/yr
- sippy cup straw27K/yr
- straw sippy cup for 1+ year old20K/yr
- straw cups for 1 year old15K/yr
- baby cups with straw spill proof15K/yr
- nuby straw cups6K/yr
Reviews and returns
What reviews say buyers love and hate about Straw Sippy Cup
We read the reviews and the return reasons for every product selling here.
“Leaks a little”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Straw Sippy Cup questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









