straw sippy cup
Worth a lookShows a fragmented shelf (top 5 take 30% of clicks), but soft demand (-19.2% this quarter) keeps it on the watch list.
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.72avg listing price — sweet spot $15–$100
Price range
Okay$4.99–$23.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$200K$200K/yr · 417K searches
Review moat
Bad6,930.52avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, straw sippy cup is a $200K/yr Amazon United States market (417K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
straw sippy cup market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $176K–$234K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 2.1%
- Avg brand age
- 38 months
- Avg seller age
- 139 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
42
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
30%
Top 20: 69%
Open market
16%
- Dr. Brown's23%
- Tommee Tippee18%
- Nuby16%
- NUK16%
- The First Years7%
- Zak Designs4%
- Open — no brand owns it (10 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -19.2% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.1×
Top straw sippy cup search terms
- straw sippy cup161K/yr
- nuby straw cup44K/yr
- straw cup for 1 year old40K/yr
- tommee tippee straw cup41K/yr
- straw bottle for toddlers 1-328K/yr
- sippy cup straw27K/yr
- straw sippy cup for 1+ year old20K/yr
- straw cups for 1 year old15K/yr
- baby cups with straw spill proof15K/yr
- nuby straw cups6K/yr
Top straw sippy cup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NUK Learner Straw Cup 10oz - Toddler Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up
NUK$14.094.6★1,775 rev
Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack
Dr. Brown's$5.524.4★14,879 rev
Nuby No-Spill Sippy Cup with Flex Straw - (3-Pack) 10-Ounce Bottles - Sippy Cups for Toddlers 12+ Months - Neutral Color Training Cups for Toddlers
Nuby$7.874.4★28,922 rev
Tommee Tippee Starter Weighted Straw Baby & Toddler 8oz Sippy Cup for 6 Months+ with Silicone Weighted Straw and Easy-Hold Handles BPA Free Pink & Purple Pack of 2
Tommee Tippee$10.874.2★922 rev
The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up
The First Years$12.444.6★3,463 rev
Newest
by launch date
Tommee Tippee Active Straw Toddler Cups 9 oz Insulated Sippy Cups For Toddlers 1-3 Silicone Straw and Leak-Proof Valve Pink and Purple Pack of 2
Tommee Tippee$12.46392 rev
NUK Learner Straw Cup 5oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 6 Months and Up Timeless Collection
NUK$13.421,775 rev
NUK Learner Straw Cup 10oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up Timeless Collection
NUK$13.911,775 rev
Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Blue & Green 10 oz/300 mL BPA Free 12m+
Dr. Brown's$9.38840 rev
Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Green 10 oz/300 mL BPA Free 12m+
Dr. Brown's$9.47787 rev
Trending
90-day click momentumDr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Green 10 oz/300 mL BPA Free 12m+
Dr. Brown's$9.474.5★
Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Coral/Olive Green 2-Pack
Dr. Brown's$9.244.4★
Tommee Tippee Active Straw Toddler Cups 9 oz Insulated Sippy Cups For Toddlers 1-3 Silicone Straw and Leak-Proof Valve Pink and Purple Pack of 2
Tommee Tippee$12.464.2★
NUK Learner Straw Cup 10oz 2-Pack - Toddler Sippy Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up Timeless Collection
NUK$13.914.6★
Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Blue & Green 10 oz/300 mL BPA Free 12m+
Dr. Brown's$9.384.6★
What buyers say about straw sippy cup
What buyers praise and complain about, mined from review topics.What buyers love
“Does not leak”
“Cleaning is easy”
“easy to do”
“Great quality bottles”
“Cute and durable”
“Good price”
“The size is also convenient”
“feels safe for regular feeding use”
“Colors are accurate”
“The Bluey design is adorable”
What buyers complain about
“Leaks a little”
“Hard to clean”
“hard to hold”
“then it does not work as intended”
“Decreased quality”
“not very durable”
“No water comes out”
“I bought others that were more expensive”
“Hard to wash”
“Straw too short”
Top return reasons
Common questions
- Is straw sippy cup profitable to sell on Amazon United States?
- The niche generates $200K/yr across 61 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the straw sippy cup niche?
- 16 brands and 42 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in straw sippy cup?
- Top complaints mined from reviews: Leak-Proof, Ease Of Cleaning, Ease Of Use. The return rate is 1.6%.
- When does demand for straw sippy cup peak?
- Demand peaks in Oct; the busiest month runs 2.1× the quietest.
- What does it cost to enter the straw sippy cup niche?
- Listings span $4.99–$23.06; the average listing price is $11.72 (sweet spot $15–$100). The average incumbent carries 6,931 reviews — the moat a new listing must climb.