straw cup for 1+ year old
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 1.6M searches
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.84avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Review moat
Bad6,795.88avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.99–$14.09cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, straw cup for 1+ year old is a $1.2M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Mar–Apr–May. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
straw cup for 1+ year old market data
- Units sold / yr
- 100K–125K
- avg 5,000–6,000/product
- Revenue / yr
- $984K–$1.2M
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.7%
- Avg brand age
- 44 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Dr. Brown's93%
- Mama Bear3%
- The First Years2%
- NUK2%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +1.5% search growth over the last 90 days.Peak months: Jan, Mar, Apr, May · busiest ÷ quietest = 2.2×
Top straw cup for 1+ year old search terms
- dr browns sippy cup453K/yr
- dr browns straw cup219K/yr
- weighted straw cup136K/yr
- dr brown sippy cups146K/yr
- dr brown straw cup101K/yr
- weighted straw sippy cup69K/yr
- straw cup for 6 month old64K/yr
- straw cup for 6+ month old61K/yr
- baby straw cups 6-12 months83K/yr
- dr brown sippy cup32K/yr
Top straw cup for 1+ year old products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Dark Blue 1-Pack
Dr. Brown's$5.524.4★14,879 rev
Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Coral/Olive Green 2-Pack
Dr. Brown's$9.244.4★14,879 rev
Dr. Browns Milestones Narrow Sippy Straw Bottle Spill-Proof with 100% Silicone Handles and Weighted Straw 8 oz/250 mL Gray/Pink 6m+
Dr. Brown's$10.864.5★4,758 rev
Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Green 10 oz/300 mL BPA Free 12m+
Dr. Brown's$9.474.5★787 rev
Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Coral 1-Pack
Dr. Brown's$4.994.4★14,879 rev
Newest
by launch date
Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Blue & Green 10 oz/300 mL BPA Free 12m+
Dr. Brown's$9.38840 rev
Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Green 10 oz/300 mL BPA Free 12m+
Dr. Brown's$9.47787 rev
Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid Pink/Coral 10 oz/300 mL BPA-Free 12m+ 2-Pack
Dr. Brown's$9.62787 rev
The First Years Squeeze & Sip Toddler Straw Cups - Squeezable Transition Sippy Cup with Silicone Straw - Toddler Feeding Supplies - 7 Oz - 3 Count - Ages 6 Months and Up
The First Years$12.443,463 rev
NUK Learner Straw Cup 10oz - Toddler Cup with Soft Straw for Easy Drinking Suitable for Ages 8 Months and Up
NUK$14.091,775 rev
Trending
90-day click momentum
Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Olive Green 1-Pack
Dr. Brown's$6.364.4★
Dr. Browns Milestones Narrow Sippy Spout Bottle with 100% Silicone Easy-Grip Handles and Soft Sippy Spout 8oz/250mL Light-Blue and Gray 2-Pack 6m+
Dr. Brown's$11.694.7★
Dr. Browns Milestones Insulated Sippy Cup with Straw and Handles Spill-Proof Tumbler with Lid 2-Pack Green 10 oz/300 mL BPA Free 12m+
Dr. Brown's$9.474.5★
Dr. Browns Milestones Babys First Straw Cup Training Cup with Weighted Straw 9 oz/270 mL BPA-free 6m+ Coral/Olive Green 2-Pack
Dr. Brown's$9.244.4★
Dr. Browns Milestones Wide-Neck Sippy Spout Bottle with 100% Silicone Handles Easy-Grip Handles with Soft Sippy Spout 9oz/270mL Green & Gray 2-Pack 6m+
Dr. Brown's$13.524.6★
What buyers say about straw cup for 1+ year old
What buyers praise and complain about, mined from review topics.What buyers love
“No leaking”
“Easy clean”
“is easy to clean”
“the cup is good quality”
“Worth it”
“Easy to drink”
“still in great condition”
“The size is also convenient”
“the handles are sturdy”
“Colors are accurate”
What buyers complain about
“It leaks”
“Cant clean well”
“It's not very easy to use”
“Dont work as promised”
“Poor quality”
“Not water proof either”
“The pieces are not washable friendly”
“These are bulky and big”
“But Not Durable”
“Hard”
Top return reasons
Common questions
- Is straw cup for 1+ year old profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 16 tracked products. 90-day search growth is +1.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the straw cup for 1+ year old niche?
- 4 brands and 25 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in straw cup for 1+ year old?
- Top complaints mined from reviews: Leak-Proof, Ease Of Cleaning, Ease Of Use. The return rate is 1.6%.
- When does demand for straw cup for 1+ year old peak?
- Demand peaks in Jan–Mar–Apr–May; the busiest month runs 2.2× the quietest.
- What does it cost to enter the straw cup for 1+ year old niche?
- Listings span $4.99–$14.09; the average listing price is $9.84 (sweet spot $15–$100). The average incumbent carries 6,796 reviews — the moat a new listing must climb.