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Stonyfield Smoothies

Fail

The top 5 brands take 100% of clicks, so Stonyfield Smoothies is a Fail.

Flapen Score
35
35 / 100
Ranks 1,996 of 2,472 Baby Products niches · −9 vs the category median of 44
Market size
$70K/yr87K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
69%top-5 click share · 4 brands · 591 sellers

Flapen Score

Stonyfield Smoothies against its category

The dotted line is the Baby Products average. Past it, Stonyfield Smoothies is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stonyfield Smoothies market on Amazon at a glance

Shoppers on Amazon United States searched for Stonyfield Smoothies 87K times last year and spent an estimated $70K. All 4 brands take every click. Demand peaks in Jan. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
13.5%
Market size, estimated
$70Ka year
Peak month
January2.3× the quietest month
Top search term
stonyfield smoothie40K searches a year

02 · Price

A sale here is worth $5.99.

Listings sell for $5.99 on average, from $2.34 to $21.55. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $5.99 that is $7K to $9K a year per listing.

Average price
$5.99under the $15 to $100 sweet spot
Price range
$2.34–$21.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$7K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Baby Foods. It carries 1,685 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Baby Foods
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
1,685per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Stonyfield Smoothies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

591

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 211%
  • Brand 35%
  • Brand 42%

Demand

Stonyfield Smoothies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.3×

Search terms

Top Stonyfield Smoothies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stonyfield smoothie40K/yr
  • kids smoothies8K/yr
  • kids smoothie10K/yr
  • dairy free yogurt pouches9K/yr
  • stonyfield yogurt smoothie6K/yr
  • motts fruit smoothie5K/yr
  • dairy free smoothie4K/yr
  • smoothie kids3K/yr
  • stonyfield yogurt drink3K/yr

Reviews and returns

What reviews say buyers love and hate about Stonyfield Smoothies

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Taste-Overall”
19%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not a good taste”
A buyer, on “Taste-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Stonyfield Smoothies questions

Answered from the same tracked data.