How competitive is the Stonyfield Smoothies niche on Amazon United States?

4 brands and 591 sellers compete in Stonyfield Smoothies on Amazon United States. The top 5 Stonyfield Smoothies products take 69% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Stonyfield Smoothies?

Stonyfield Smoothies buyers on Amazon United States complain most about Taste-Overall, Flavor, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Stonyfield Smoothies niche?

Stonyfield Smoothies sells for $5.99 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $2.34–$21.55. The average incumbent carries 1,685 reviews — the moat a new listing must climb.

Stonyfield Smoothies

brand-locked demand (top 5 brands take 100% of clicks) — Stonyfield Smoothies doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,996 of 2,472 Baby Products niches · −9 vs the category median of 44

This niche Category average · 2,472 niches

Is Stonyfield Smoothies profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Stonyfield Smoothies is a $70K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 35/100.

Stonyfield Smoothies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.5% over the last 90 days and 13.5% of searches end in a purchase.

$70K

revenue / yr

Units sold / yr25K

Search volume / yr-27.5%87K

Conversion rate13.5%

Avg price$5.99

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 591

Top-5 product click share69%

Open market0%

Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 16 products

Top Stonyfield Smoothies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Stonyfield Organic Lowfat Yogurt Smoothies Strawberry Banana 3.1 oz. 6 Ct

Price: $5.05
Rating: 4.8/5
Reviews: 3,423
Age: 13y ago

Stonyfield Organic Low Fat Wild Berry Smoothie 6 Fl Oz Bottles 4Ct

Price: $5.89
Rating: 4.7/5
Reviews: 2,032
Age: 11y ago

Stonyfield Organic Low Fat Strawberry Smoothie 6 oz 4 Count

Price: $6.05
Rating: 4.8/5
Reviews: 1,586
Age: 11y ago

Stonyfield Farm Strawberry Banana Probiotic Smoothie 6 Fl Oz 4 Pack

Price: $6.17
Rating: 4.7/5
Reviews: 2,074
Age: 8y ago

Stonyfield Organic Lowfat Yogurt Smoothies Very Berry 3.1 oz. - #1 Organic Kids Yogurt Real Fruit & Wholesome Ingredients 6 count (Pack of 1)

Price: $4.93
Rating: 4.8/5
Reviews: 2,138
Age: 11y ago

Newest

by launch date

Motts Fruit Smoothies Strawberry Banana 4.2 oz clear pouches 8 Pack Non-dairy Made With Oatmilk Made With Real Fruit Good Source of Calcium On-the-Go

Price: $7.30
Rating: 4.6/5
Reviews: 492
Age: 1y ago

Motts Fruit Smoothies Strawberry Banana 4.2 oz Clear Pouches 24 Count (6 Packs of 4) Non-dairy Made With Oatmilk Made With Real Fruit Good Source of Calcium On-the-Go

Price: $21.55
Rating: 4.6/5
Reviews: 492
Age: 1y ago

Motts Fruit Smoothies Vanilla Peach 4.2 oz clear pouches 8 Pack Made With Milk Made With Real Fruit Good Source of Calcium On-the-Go

Price: $6.93
Rating: 4.4/5
Reviews: 219
Age: 1y ago

Once Upon a Farm Mangos DairyFree Smoothie Coco for Mangoes 4 Ounce

Price: $3.04
Rating: 4.8/5
Reviews: 438
Age: 6y ago

Danimals Smoothie Strawberry and Mixed Berry Dairy Drink Multi-Pack Creamy and Delicious Low Fat Snacks for Kids 12 Ct 3.1 oz Smoothie Bottles

Price: $5.16
Rating: 4.8/5
Reviews: 2,056
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

591

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Stonyfield Organic82%
Mott's11%
Once Upon a Farm5%
Danimals2%

Stonyfield Smoothies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume87KCVR13.5%Products16Brands4Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews1,685Avg BSR#18

Peak months: Jan · busiest ÷ quietest = 2.3×

Top Stonyfield Smoothies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

stonyfield smoothie40K/yr -42.0%22.6% conv.
kids smoothies8K/yr +8.5%5.2% conv.
kids smoothie10K/yr -17.6%8.8% conv.
dairy free yogurt pouches9K/yr -29.5%1.3% conv.
stonyfield yogurt smoothie6K/yr -18.1%16.3% conv.
motts fruit smoothie5K/yr -11.8%12.7% conv.
dairy free smoothie4K/yr -12.8%5.5% conv.
smoothie kids3K/yr +2.0%8.7% conv.
stonyfield yogurt drink3K/yr -18.0%16.9% conv.

What reviews say buyers love and hate about Stonyfield Smoothies

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Taste-Overall44%

“Good taste”

Health Benefits-Overall10%

“Great Healthy Snack”

Flavor7%

“Best flavor”

Value For Money6%

“Not expensive”

Nutritional Content4%

“Good protein drink”

What buyers complain about

74% of reviews

Taste-Overall19%

“Not a good taste”

Flavor13%

“We dont like banana flavor”

Sweetness12%

“Less sugar please”

Size-Overall12%

“They are small”

Value For Money7%

“A bit costly in my opinion”

Common Stonyfield Smoothies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stonyfield Smoothies 35/100 on Amazon United States — Skip it. The niche generates $70K/yr across 16 tracked products. Search demand moved -27.5% over the last 90 days.