stonyfield smoothies
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,684.56avg incumbent reviews — the moat a new listing must climb
Price range
Okay$2.34–$21.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$70K$70K/yr · 87K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$5.99avg listing price — sweet spot $15–$100
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, stonyfield smoothies is a $70K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 35/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
stonyfield smoothies market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- $120K–$150K
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
591
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Stonyfield Organic82%
- Mott's11%
- Once Upon a Farm5%
- Danimals2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.5% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.3×
Top stonyfield smoothies search terms
- stonyfield smoothie40K/yr
- kids smoothies8K/yr
- kids smoothie10K/yr
- dairy free yogurt pouches9K/yr
- stonyfield yogurt smoothie6K/yr
- motts fruit smoothie5K/yr
- dairy free smoothie4K/yr
- smoothie kids3K/yr
- stonyfield yogurt drink3K/yr
Top stonyfield smoothies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stonyfield Organic Lowfat Yogurt Smoothies Strawberry Banana 3.1 oz. 6 Ct
Stonyfield Organic$5.054.8★3,423 rev
Stonyfield Organic Low Fat Wild Berry Smoothie 6 Fl Oz Bottles 4Ct
Stonyfield Organic$5.894.7★2,032 rev
Stonyfield Organic Low Fat Strawberry Smoothie 6 oz 4 Count
Stonyfield Organic$6.054.8★1,586 rev
Stonyfield Farm Strawberry Banana Probiotic Smoothie 6 Fl Oz 4 Pack
Stonyfield Organic$6.174.7★2,074 rev
Stonyfield Organic Lowfat Yogurt Smoothies Very Berry 3.1 oz. - #1 Organic Kids Yogurt Real Fruit & Wholesome Ingredients 6 count (Pack of 1)
Stonyfield Organic$4.934.8★2,138 rev
Newest
by launch date
Motts Fruit Smoothies Strawberry Banana 4.2 oz clear pouches 8 Pack Non-dairy Made With Oatmilk Made With Real Fruit Good Source of Calcium On-the-Go
Mott's$7.30492 rev
Motts Fruit Smoothies Strawberry Banana 4.2 oz Clear Pouches 24 Count (6 Packs of 4) Non-dairy Made With Oatmilk Made With Real Fruit Good Source of Calcium On-the-Go
Mott's$21.55492 rev
Motts Fruit Smoothies Vanilla Peach 4.2 oz clear pouches 8 Pack Made With Milk Made With Real Fruit Good Source of Calcium On-the-Go
Mott's$6.93219 rev
Once Upon a Farm Mangos DairyFree Smoothie Coco for Mangoes 4 Ounce
Once Upon a Farm$3.04438 rev
Danimals Smoothie Strawberry and Mixed Berry Dairy Drink Multi-Pack Creamy and Delicious Low Fat Snacks for Kids 12 Ct 3.1 oz Smoothie Bottles
Danimals$5.162,056 rev
Trending
90-day click momentumMotts Fruit Smoothies Vanilla Peach 4.2 oz clear pouches 8 Pack Made With Milk Made With Real Fruit Good Source of Calcium On-the-Go
Mott's$6.934.4★
Motts Fruit Smoothies Strawberry Banana 4.2 oz clear pouches 8 Pack Non-dairy Made With Oatmilk Made With Real Fruit Good Source of Calcium On-the-Go
Mott's$7.304.6★
Stonyfield Organic Low Fat Strawberry Smoothie 6 oz 4 Count
Stonyfield Organic$6.054.8★
Stonyfield Organic Lowfat Yogurt Smoothies Strawberry Banana 3.1 oz. 6 Ct
Stonyfield Organic$5.054.8★
Danimals Smoothie Strawberry and Mixed Berry Dairy Drink Multi-Pack Creamy and Delicious Low Fat Snacks for Kids 12 Ct 3.1 oz Smoothie Bottles
Danimals$5.164.8★
What buyers say about stonyfield smoothies
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Great Healthy Snack”
“Best flavor”
“Not expensive”
“Good protein drink”
“The texture is rich”
“all easy to read”
“The ingredients are clean”
“great product”
“Perfect size”
What buyers complain about
“Not a good taste”
“We dont like banana flavor”
“Less sugar please”
“They are small”
“A bit costly in my opinion”
“They have that apple sauce texture thats chunky”
“SEVERELY ACIDIC as if drinking vinegar”
“I have a hard time getting my daughter to eat healthy items”
“Son has various allergies”
“Thin Consistency”
Common questions
- Is stonyfield smoothies profitable to sell on Amazon United States?
- The niche generates $70K/yr across 16 tracked products. 90-day search growth is -27.5%. Flapen's verdict: Skip it (35/100).
- How competitive is the stonyfield smoothies niche?
- 4 brands and 591 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in stonyfield smoothies?
- Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.0%.
- When does demand for stonyfield smoothies peak?
- Demand peaks in Jan; the busiest month runs 2.3× the quietest.
- What does it cost to enter the stonyfield smoothies niche?
- Listings span $2.34–$21.55; the average listing price is $5.99 (sweet spot $15–$100). The average incumbent carries 1,685 reviews — the moat a new listing must climb.